Forrester predicts that 2001 is going to be the year for rich media. So there's a lot of opportunity out there for rich media companies. But before th...
View articleWe all understand the value of an incentive program in driving sales or other conversions. And we know how well viral marketing works online. Want to ...
View articleIn what could be a blow to advocates of Web advertising, the online giant said it will start requiring "nominal" charges. Read More...
View articleSuffering an identity crisis, and lagging well behind its portal peers, NBC Internet aims to drive traffic and boost awareness through a new promotion...
View articleLast year Jim shared some predictions for the online advertising industry. This year he does a brief recap and offers a dim-sum plateful of new ones f...
View articleSeattle-based Qpass will provide the technology behind the feature, aimed at bringing Web-like capabilities to mobile advertising. Read More...
View articleYour Social Security number and driver's license number are the keys to unlocking your identity in today's market. Having someone to trust and protect...
View articleThe Silicon Alley media buyer plans to go head-to-head with LinkShare, Aptimus and others in what it says is a natural extension of its core capabilit...
View articleOn the verge of a NASDAQ delisting, the online video retailer BigStar Entertainment sells its Advaya unit to an e-mail marketer. Read More...
View articleA new content-sharing agreement with the NBA and WNBA aims to improve fortunes for the sports content site. Read More...
View articleIt's December -- 2001. Dana "looks back" at 2001 and hopes and prays that 2002 will be at least twice as good. Read More...
View articleThe Alley apparel network Fashionmall Inc. appears in serious play with a $52.5 million offer from GenesisIntermedia.com. Read More...
View articleThis is the final article in Richard's four-part series on creating an advertising program for small sites. Today's focus is your sales strategy: pres...
View articleThe personalization marketer said it expects to come in short of earlier fourth-quarter estimates. Read More...
View articleThe ad network will ring in the New Year thinner by one CFO and 100terminated employees. Read More...
View articleNumbers are great, sure. But sometimes they're valued less for the reality they represent than for the comfort they give. Some numbers just aren't ver...
View articleFollowing lowered guidance for Silicon Alley's "other" ad network, 24/7 Media has more bad news. Read More...
View articleThe firm is betting that incentivising users with offers of cash and free trips will boost ad clickthroughs and awareness. Read More...
View articleDrivers in Boston will have to get used to another distraction whileon the roads next month. Read More...
View articleWith a three-year annual sales target of $104 million, NEC'sAuraline is making some big promises -- despite lackluster industryconditions. Read More...
View articleTom introduces a creative tool for those of you who have always wanted to become journalists -- the "negative-press generator." Read More...
View articleThe first Internet recession will be a flood of spam like you've never seen before. What does this industry have to defend itself? Read More...
View articleOnline auction site finds TV ads are proving to be more effective. Read More...
View articleAs ad-supported portals suffer downgrades and 52-week lows, one isbetting that a dramatic marketing campaign will power its move into B2Bmarketing ser...
View articleWhen it comes right down to it in the domain-name dispute, we need rules and Internet governance willing to fight the powerful and save the children. ...
View articleInfringement claims follow suit brought by Juno earlier this year. Read More...
View articleJust in time for the New Year, Bill's got a cautionary tale from the old. Read More...
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