The online advertising exchange is set to begin licensing its technology to media companies. Read More...
View articleThe e-mail marketer will serve to boost sales on and traffic to iiGroup's portfolio of e-commerce and content sites. Read More...
View articleBill revisits the rich media world over the last year and reminisces. What's interesting is the stability of the rich media industry. Most traditional...
View articleAnother study suggests that Web ads are behaving like other media -- with some interesting consequences. Read More...
View articleChanging habits and launching a new exercise program is never easy -- for people or corporations. The best thing Gates and Case can do is join their b...
View articleSpokespeople for the online advertising industry's largest association said they see reassuring trends -- despite the downturn in ad spending. Read Mo...
View articleNow that the AOL Time Warner merger is a done deal, it's only a matter of time before the suits at Time Warner do to Steve Case what they did to Ted T...
View articleDespite an obvious vested interest, SkyGo's study could provide marketers with some useful information about consumers' take on wireless advertising. ...
View articleA new company with close ties to CMGI's battered ad network aims to be a player in the wireless marketing space. Read More...
View articleThe Alley giant will be able to offer Backwire's newsletter content-aggregation and personalization features to e-mail publishing clients. Read More...
View articleWe've been waiting for it to happen for a couple of years now, and lo and behold, the web is finally growing up and being considered a legitimate medi...
View articleThe pay-for-performance player aims to bolster its customer acquisition offerings with the addition of Z Media. Read More...
View articleThis year brought mostly good news to the Internet advertising industry. Janet and Nancy review where we've been... and look ahead to where we're goin...
View articleThese days, ISPs have been dropping like houseplants left outside during an early frost. Although they're not all gone, just about all the "free PC" s...
View articleA player in the online media planning and serving space unveils a study that it says justifies CPM advertising. Read More...
View articleOne company says it has a way to serve dynamically inserted spots to Microsoft's PocketPC -- but will advertisers bite? Read More...
View articleThe incentive marketing company makes an acquisition aimed at fueling its plans to roll out a shopping bot. Read More...
View articleAfter a hard year, the Alley-based firm said it's shopping for a new agency to service it globally. Read More...
View articleThe sponsored surfing firm dodged allegations of a fumbling business, and said the Alley giant is trying to cover up its own inability to sell ads. Re...
View articleWorldwide revenues from broadband wireless will reach $42 billion in five years, according to a study by ARC Group. Read More...
View articleSo your site has an audience advertisers want to reach. Now you're deciding on an ad model. Whatever you choose, remember: Your site should be designe...
View articleThe company said its purchase of an Australian direct marketer will help it become a major regional on- and offline marketing power. Read More...
View articleMaybe this year isn't ending as you'd expected. Maybe you're disappointed in your stocks or your career. If so, remember: Defeat, like victory, is tem...
View articleThe company will continue its three-month string of cuts and will close a Web subsidiary, according to reports. Read More...
View articleOur media planner jumps into the next stage of the buy: getting the client to sign off, checking with traffic and production for potential problems, a...
View articleYahoo!'s Fusion Marketing strikes again, inking Subway to its roster of offline clients. Read More...
View articleThe e-mail marketer said its technology business saw about 70 percent less income this quarter. Read More...
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