Sales reps often have to ask advertisers tough or sensitive questions. Anne provides examples of key questions for sales reps and tells you how to cus...
View articleThe content delivery firm said it aims to make streaming media ads a viable revenue source for publishers. Read More...
View articleEveryone's bashing online advertising, claiming it's not as effective as traditional media. Sophisticated advertisers know better, but we need to show...
View articleThe San Francisco ad technology and media buying company said it's still on-track to hit profitability in late 2001, thanks to staff cuts. Read More...
View articleDSL subscriber rates slowed in Q3 2000, according to Instat, while Analysys found the most advanced DSL markets in Europe to be in Germany, Spain, and...
View articlePrioritizing features in a product release can be complicated business. But following stated business and development criteria can make the whole proc...
View articleJust hours after Wednesday night's holiday party, the company said it would take steps to "align its capacity" to serve changing demand. Read More...
View articleThe firm will abandon its ad-supported strategy and hopes that customers are willing to pay for calls routed through the Internet. Read More...
View articleIt used to be that marketers wanting to learn about their customers had to rely on faulty instructional material. But times have changed. Trude's here...
View articleProfessional services firm pulls back on expansion; names new CEO. Read More...
View articleWhat's the difference between a small offline business and a small one online? Too much, sometimes. Read More...
View articleWith a $100 million cash hole to fill, marchFIRST needed a partner who was bold, daring, and willing to risk some hard cold cash on the troubled eBusi...
View articleFormer managing director of Engage Australasia will head the Australian operations of AltaVista, in a new twist on her experience launching global bra...
View articleIf you want to know why the PC business is in the toilet, look in the mirror. And look to the Internet. Are we really surprised by what's happened? Re...
View articleIn a deft advertising play, service provider First World is puttingthe finishing touches on a game designed for IT managers. Read More...
View articleWho says you need fancy office space to produce great rich media technology? If the web had gone the way it was supposed to go, we'd be looking at con...
View articleThe firm said it plans to reduce its dependence on revenue from e-mail marketing, and will throw its weight behind CPA lead-generation. Read More...
View articleNew report says the e-commerce site is rising above the holiday fray with two-tiered direct marketing campaign strategy. Read More...
View articleThe San Francisco-based I-shop's "evolving vision" led to a round of cuts in late November, amid allegations of the poor handling of recent mergers. R...
View articleResponsys, Cohn & Wolf in Deal; Ad Pepper Media, MessageMedia Team; BeFree Announces Wins Read More...
View articleEvery advertiser has an ultimate conversion goal. But different conversions require different levels of commitment. After all, few would buy a big-tic...
View articleSolid content providers with a real audience are being forced out of business because the integrity of their CPMs cannot be preserved. Maybe we got it...
View articleThe Alley design shop was badly in need of a fresh infusion of capital to keep operations afloat. And then presto, a white knight appeared. Read More...
View articleAnother interactive consultant announces a reorganization -- but not due to market woes, it says. Read More...
View articleThe New York-based I-shop continued the spate of bad news in the sector, announcing that it would not see an expected profit this quarter, and will mi...
View articleThe move will give the Chicago-based online couponer access to a host of potential new clients. Read More...
View articleYou ever gawk at traffic running smoothly? Didn't think so -- it's the accidents that grab our attention. So if your press release is being ignored, t...
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