Struggling to regain its footing after a dismal Q3, the Boston Internet consulting firm moves to cut costs and lessen its dependence on dot-com client...
View articleE-commerce sites seem to favor new customer acquisition strategies. But retention-based advertising is relatively simple to implement. Here's how to s...
View articleThe new economy is suffering some growing pains. The dot- com revolution has hit the inflexible iceberg of reality, and stock options have become like...
View articleIFILM and Filmtrust have formed a strategic collaboration to bring enhanced business-to-business online tools to the entertainment industry. Read More...
View articleThe company's executive vice president of global media will move to a content play, on the heels of recent staff cuts and leadership changes. Read Mor...
View articleOn the heels of staff cuts last week, the I-shop's Berlin, Hamburg and Amsterdam offices will become a separate company. Read More...
View articleThe company will offer Alerts.com's multi-platform opt-in messaging to its clients as a CRM tool. Read More...
View articleThe deal with a major offline research firm could boost NetZero's efforts at further monetizing its user base. Read More...
View articleMarketing counts -- bigtime. And you can see it in the success stories of those companies that do it right and notice its absence in those that don't....
View articleWhat's all the tumult in the market? It's the sound of change coming. So just do what you've been doing with change ever since you came to the Interne...
View articleThe telecommunications giant inks a sizable agreement to market to thesite's users. Read More...
View articleThe online media and entertainment publication kicks off a second big ad effort, which coincides with the launch of its new biweekly print magazine. R...
View articleImagine you go into a department store to buy a sweater. You're told you can buy one at 30 percent off, but you can't see it or try it on. That's a to...
View articleIs being content-driven and informative back in style? Perhaps the marketing profession should begin to consider what we've finally realized for our w...
View articleSearch engine keywords are now getting one percent CTR. In a world of ever-decreasing response rates, does this level of performance justify the rates...
View articleAt many glossy conferences he's attended, Dana's wondered: If the Armani-clad CEO speaking has so many great new ideas, why isn't he back at the offic...
View articleConsumers are willing to give up some personal information to participate in a promotion, a new study finds. Read More...
View articleDespite 4Q charges, 24/7 Media says it will meet its own earnings estimates. Read More...
View articleContent player TheDial aims to spur adoption of streaming ads, by creating technology to measure them. Read More...
View articleThe loyalty marketing firm hopes two separate companies will each have stronger focus. Read More...
View articleIn an environment in which portal deals have fallen out of fashion, the fashion e-tailer renews its agreement with Yahoo! Read More...
View articleBut 64 percent of Internet retailers plan to spend the bulk of their addollars online this year. Read More...
View articleWAP hasn't really lived up to everyone in the industry's expectations. However, there are some types of WAP services and sites that are genuinely usef...
View articleMatchLogic's database marketing division will give a boost to the rich media e-mail start-up. Read More...
View articleA month-long campaign takes a jab at ISP market leader AOL by promising an alternative to a "dumbed-down version" of the Web. Read More...
View articleThe online advertising industry giant cuts its workforce, amid major contractions in the sector. Read More...
View articleSupporting your third-party sales team -- the folks who work at your contracted rep firm or ad network -- is critical to outstanding revenue returns. ...
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