How is your e-business going to celebrate the holiday season? How about playing "Dreidel for Jobs"? The winner stays employed, the losers get pink sli...
View articleThe sports content publisher moves to outsource its ad sales operation. Read More...
View articleThere is high interest in high-speed Internet connections among the US households that currently connect to the Internet, according to a study by Harr...
View articleHow does a good media planner spend her day? To find out, one has to go into the field and observe the planner in her natural habitat. This week's foc...
View articleBrand building experts say creating a consistent and strong brand begins at home. Read More...
View articleA veteran of the 30- and 60-second spot, Monster.com gives direct response TV a try. Read More...
View articleAn established player new to the p-to-p money transfer biz inks a distribution and marketing agreement. Read More...
View articleEvery new industry goes through a boom-and-bust cycle. Some companies never recover from a bust. Others come back stronger. Time will tell how iXL com...
View articleThe Watertown, Mass., company, which manages online marketing campaigns, struggles to survive, despite early backing from CMGI, Intel and Microsoft. R...
View articleYou're a small-site owner with ad inventory to sell. But you don't have much money or time. Is using an ad network your only choice? No. Here's a do-i...
View articleA player in the interactive TV advertising space gained some sizableground this week, solidifying deals with several major firms. Read More...
View articleMany agency media planners face the problem of underdelivery. Publishers overpromise on volumes, traffic stats aren't valid predictors, and it's not a...
View articleCBS Switchboard.com joins the growing number of firms launchingautomated ad creation and sales program. Read More...
View articleThe Web arm of some of the most famous cartoon characters in theworld picks a leading computer seller to power its many sites. Read More...
View articleTech licensing is becoming the name of the game forthe loyaltymarketer. Read More...
View articleTo successfully manage an Internet product, you must constantly monitor its vital signs (a.k.a. metrics). A few straightforward tips can ease integrat...
View articleWith the recent shakeout, more techies are looking for jobs. And some know that gaining technical certification can help. Build loyalty (and revenue) ...
View articleDid your last dot-com go bust? Or are you just looking for a new opportunity? Well, here's a proven business plan, one with a 164-year history. Read M...
View articleA U.S. version could come in Q1, executives say. Read More...
View articleA field study of WAP users in the UK by the Nielsen Norman Group found that wireless Internet access has a long way to go before the general public co...
View articleMaking good on an earlier strategic agreement, the pair aims to promote AOL membershipgift-giving during the holidays with a sweepstakes and incentive...
View articleIn the race to capture Internet consumers and their dollars, companies are overlooking the simplest marketing remedies and the most profitable consume...
View articleThe company said it will revamp its service offerings after admitting that it will likely post a sizable loss in fourth quarter and 2001. Read More...
View articleIf you've got a great new Internet business idea, you could very well end up paying a fee -- perhaps a huge one -- to some hoarder sitting on the name...
View articleYou ever see "The Natural"? After some tough times, the good guy comes through with a homerun that knocks out the stadium lights. Such is the tale of ...
View articleInteractive TV and product sampling get together. Read More...
View articleIn the offline world, audience demographics drive media-buying decisions. But online, pricing usually trumps other considerations. What gives? Simple:...
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