Bill gives a rundown of three new rich media technologies from this year's New York @d:tech: EyeWonder, TrafficMac, and CyberExtruder. Read More...
View articleExcite@Home's online ad network and technology unit comes under class-action scrutiny for its cookie practices. Read More...
View articleThe e-tail giant rolls out a new TV campaign, again featuring its kitschy, sweater-clad carolers. Read More...
View articleExperts from Cahners In-Stat and Dataquest agree that cable modems and DSL will drive high-speed Internet market in the US, but the reasons they give ...
View articleAs unglamorous as search traffic may be from a creative perspective, paid links (especially performance based) continue to offer more options to adver...
View articleThe company warns that it will post an loss after one-time charges, rather than earning $0.11 per share as expected. Read More...
View articleWhat's ahead for the coming e-Christmas? Conventional wisdom holds that the online arm of real-world stores will shove the dot-coms aside. But are the...
View articleThe pay-for-performance ad network keeps on rolling with its thirdacquisition in two months. Read More...
View articleThe company lands an additional sales channel for its automated,aggregated buying service. Read More...
View articleNo other industry could benefit more from the Internet than healthcare. Despite this, the industry is way behind in applying the Internet effectively....
View articleTwo regional ad networks partner to cross-sell their inventory inthe face of increasing competition from U.S. players. Read More...
View articleDo you have what it takes to create buzz? Not every writer can craft copy that gets people buzzing. But when you do, the results can be incredible. Re...
View articleWith warnings that it needs an infusion of $50 million hanging in the air, marchFIRST instituted an employee stock option re-issuance program to keep ...
View articleInteractive advertising needs to work in concert with other media to benefit the client rather than be an independent operation just selling space. Ji...
View articleSponsored surfing play AllAdvantage said it will move into the ad repand marketing technology businesses. Read More...
View articleJiffy Lube tests wireless advertising and promotions. Read More...
View articleLocation-based wireless marketing and content play Sonata today confirmed reports that it has cut one-third of its workforce amid a rough season for a...
View articleThe number of new companies advertising online has more than doubled since January, according to AdRelevance, but another firm found that some of the ...
View articleThe rep firm or ad network that's right for one business isn't necessarily right for another. And it goes beyond size or price. What else should you c...
View articleThe start-up will offer optimizationfeatures to its self-service ad buying and serving system. Read More...
View articleDoubleClick Monday announced changes in its international media structure, and made some personnel moves aimed at shoring up its underperforming Abacu...
View articleYou think the Florida secretary of state has problems? Look at what Vinton Cerf, the new chair of ICANN, faces. How he deals with them might affect us...
View articleAfter announcing that it would eliminate 200 positions, 24/7 Media begins breaking the news. Read More...
View articleDiscounts, online attractions and Weezer will boost awareness for the portal's rich media content -- and could pave the way for future efforts at mone...
View articleRemember the push technology debacle? Wireless marketers are, in many ways, repeating the errors of long-gone push vendors. And those who ignore histo...
View articleWhen are wireless ads valuable to you? It all has to do with local advertising, promotions, and place-based advertising based on your consent and pref...
View articleThe ad serving firm is teaming with a UK company that is trying a familiar business model. Read More...
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