While cable modems and DSL residential services currently dominate the North American high-speed Internet marketplace, alternative broadband technolog...
View articleThe Gen Y footware company joins a growing list of traditional advertisers who are moving online -- but playing it safe by sticking to the Web's most ...
View articleClients can have unrealistic expectations about what advertising can deliver in a short period of time. Here's what to do if after running a campaign ...
View articleThe Andover, Mass. holding company will cut two ad-supported units in its move to slim down. Read More...
View articleWhen will people start going to the Internet rather than print for content? Perhaps when advertising sales rival those of print or when content improv...
View articleThe lay offs are a result of the market downturn and changing electronic commerce priorities. Read More...
View articleThe Alley startup lands a sizable, national client. Read More...
View articleSome analysts have reached a consensus that advertising won't comprise a major revenue source for wireless content providers. Read More...
View articleDoubleClick Media expands to eleven country publishing clients. Read More...
View articleOne of 2000's big nonstories was the wireless application protocol (WAP). Wireless access to the Internet failed to take off because services such as ...
View articleThere's always been a certain amount of paranoia in the ISP community, and at last week's ISPCON conference, the villain was easy to identify. It wasn...
View articleFinding the right ad sales partner is complicated. Bigger isn't necessarily better (although it might be). An agency with a strong interactive focus m...
View articleDefenders of the CPM ad model get more ammunition. Read More...
View articleThe Web ad rep firm lands a sizable client while News Corp. gets an "in" with agencies. Read More...
View articleThe wireless community platform inks deals for placement on with two popular carriers' WAP sites. Read More...
View articleThe ad serving giant links up with a major WAP publishing network. Read More...
View articleConsumers love word of mouth. Design matters. Give away free samples. Be accessible. These are but a few of the lessons the web has to teach marketers...
View articleOn the heels of its missed Q3 earnings, the loyalty marketer says its fourth quarter and fiscal year losses won't be another unpleasant surprise. Read...
View articleThere are big surprises in the air for the Bellheads and cable head ends. Dana's looking at some of them at ISPCON this week. Read More...
View articleThe I-shop conceded that it overspent and got burned by dot-com clients. Read More...
View articleThe e-commerce player narrows its losses after creating an e-mail marketing unit. Read More...
View articleIntegrated on- and offline work will promote and position Sony's newly unveiled lifestyle-oriented retail site. Read More...
View articleNext Generation Network gets some cash to expand its E*Billboard network in a space gathering increasing momentum. Read More...
View articleAn unkind third quarter has given Luminant reason to rethink its strategy. Read More...
View articleNothing can take the air out of an email marketer's tires like landing on the Realtime Blackhole List. If you end up there, your email newsletter won'...
View articleDespite difficulties at their U.S. parent companies, both 24/7 Media Asia and Engage Asia will not be cutting staff, the companies said Friday in sepa...
View articleSellers always try to increase the price of inventory by convincing buyers that traffic, reach, content, and media brand matter. What really matters, ...
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