Three powerful players in the ad serving business agree to make nice. Read More...
View articleDoubleClick forges alliances with two players in the mobile ad business. Read More...
View articleThe Internet isn't a product, or even a set of products. It's a medium, like radio or TV. This is a point being missed by investors looking at web bus...
View articleThe deal enables ACTV to offer its technology to Cylo's clients. Read More...
View articleThe product registration marketer hopes to tap the European market by partnering with a Dutch powerhouse. Read More...
View articleOnline marketing firm USAData netted an additional $6 million from database firm Acxiom. Read More...
View articleThe targeted content marketer continues its growth. Read More...
View articleSo you think email marketing means sending advertisements to a list of email addresses? Blech! No wonder you're being left out in the cold. The power ...
View articleWhat's the "real" average CPM? Try $11. But don't get hung up on this. Very few buys should have a CPM of $11. Many will be less expensive, while othe...
View articleDana's taking a look at one of the more interesting sidelights of this year's election, the buying and trading of votes. It started baldly enough, wit...
View articleAmid mounting losses, a management shakeup at the loyalty marketer is aimed at turning things around. Read More...
View articleThe $22 million deal will buy ValueClick one of its chief CPC competitors, expand its network and boost its bottom line. Read More...
View articleViral marketing is a great bang for the buck for many products and services. Tom gives you three principles for getting the most out of your viral eff...
View articleA pioneering interactive agency feels the pinch. Read More...
View articleThough intranets are popular with management teams trying to improve corporate communication, most remain unpopular with employees. What gives? Build ...
View articleNapster offered free music without a business model. Now one of its sworn enemies is endorsing a bolted-on business model while hoping others will joi...
View articleThe maker of the popular handheld organizers wants to communicate its strengths as a software platform with a $100 million ad campaign. Read More...
View articleThe Internet holding and venture company will launch its first ads in a crucial period of restructuring. Read More...
View articleAdForce Asia will supply AdForce narrowband ad serving technology to PacificCentury CyberWorks advertising joint venture AdSociety. Read More...
View articleClickZ readers have asked, "Which sites out there have successfully applied training techniques to marketing objectives?" Never say Trude isn't obligi...
View articleAOL notches another major offline brand. Read More
View articleToday's All Saints' Day, so it's a good time to talk about who might be the patron saint of the Internet. The Catholic magazine The Tablet announced i...
View articleMore than 28 million US online households are expected to use a high-speed Internet connection by 2005, according to a report by Jupiter Research. But...
View articleAt least four vendors at Internet World displayed various forms of 3D technology. Bill describes the new angle to 3D technology from Cryonetworks, Act...
View articleAltaVista becomes the first domestic search engine to resell Unicast's rich media interstitial ads. Read More...
View articleA pact gives the Alley-based firm access to AOL's membership -- and its merchants. Read More...
View articleUnited Airlines taps Dash to help it retain frequent fliers. Read More...
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