An ad designed to appeal to Texans probably wouldn't appeal to Thais, even apart from the language barrier. As Internet usage expands worldwide, geota...
View articleCharles Schwab and America Online inked a promotional pact, giving the brokerage access to AOL's 28 million users. Read More...
View articleThe Yahoo! rival rolls out scrolling, scratch-off and expanding banners in a bid to attract advertisers. Read More...
View articleStart holiday media buying plans now. Here's what to look for in shopping sites this year versus last year. Read More...
View articleThe company hopes to boost its product suite and bottom line with the acquisition. Read More...
View articleIf content-rich sites had a better way to make money, would greater remuneration for writers and higher-quality content follow? Read More...
View articleThe Canadian software developer and venture company hopes to become a player in the broadband and emerging media distribution and development business...
View articleWant to get spooked for Halloween? Consider a world in which the plague of spam has wiped out legitimate, responsible email marketers. Read More...
View articleContent providers who think rich media offerings will only get airtime on the PC are mistaken, according to a report by Forrester Research, which pred...
View articleQuite recently, Dana raved about the marketing style of John Bates, cofounder of and evangelist for Big Words, a web site for college students. But Bi...
View articleThe portal's "Buzz Index" consumer research offering is based on consumers' search engine queries. Read More...
View articleOfficials of the industry group said the WAA hopes to enage European counterparts in its effort to standardize technology, procedures and guidelines. ...
View articleVal-Pak, e-centives in couponing deal; AdForce supports EveryWhere with dedicated sales unit; NetZero unveils promotional campaign. Read More...
View articleIn our hypermediated, multicultural landscape, it's amazing how many companies have yet to address the world and its many languages in their media and...
View articleJanet and Nancy participated as judges for the Email Marketing Awards sponsored by MessageMedia and ClickZ. Finalists will be announced at a celebrato...
View articleTwo online and offline content giants aim to form the dominant targeted media company. Read More...
View articleRichard is a man with a mission. And that mission is to spare other small-business owners some of the hard lessons he's learned over the past five yea...
View articleAT&T is breaking up again. It's ironic that its corporate symbol looks like an idealized Death Star from "Star Wars." The thousands of ISPs and optica...
View articleThe company hopes to rebrand for survival, and its ad agency hopes to survive the image it was left with after its 1998 Outpost.com work. Read More...
View articleSearchUP will join the company as it refocuses and rebrands to concentrate on its marketing technology and affiliate business. Read More...
View articleHow do you establish the minimum number of impressions for an untested product? This issue comes up frequently -- not just with new types of media. Ev...
View articleThe firm continues online ad firms' efforts to boost their direct marketing capabilities. Read More...
View articleA company that had hoped to provide branded Internet access on non-computer appliances cuts staff and shifts gears. Read More...
View articleOne of the biggest threats to the online advertising industry is the exclusive use of the click-through rate (CTR) as a success metric. We all know th...
View articleA once-hot online advertising sector appears to be cooling off. Read More...
View articleSlashed budgets are no excuse not to celebrate your product launch. The team member who is nailed to the desk might appreciate a pet for company. How ...
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