24/7 Media and e-mail marketers Digital Impact and Xchange will integrate streaming video technology into direct mail offerings. Read More...
View articleThe move comes as the company's latest step in transforming itself from a portal to an e-business service provider. Read More...
View articleAd business for sale; management changes to reflect new strategic focus. Read More...
View articleOne of the big stories of 2000 is the entrance of direct marketing discipline into email marketing. Do you know why companies rent paper lists with su...
View articleIn a bold move, Microsoft rolled out a site redesign and new TV ads the same week as a major AOL upgrade. Read More...
View articleThe online advertising company's new president may have some tough work ahead -- breaking bad news to employees. Read More...
View articleThose of us evangelizing rich media since the days when the Internet Advertising Bureau (IAB) didn't even acknowledge its existence are now in a posit...
View articleEngage looks to outflank a larger competitor and boost European technology sales. Read More...
View articleThe e-mail marketer snags a cool 2.9 million potential customers and a wealth of consumer information. Read More...
View articleDespite a record revenue quarter, the company missed analyst per-share earnings estimates by a penny. Read More...
View articleThe company aims to buy back DoubleClick Media, a JV between DCLK and Asiacontent within two to three years. Read More...
View articleThe Microsoft subsidiary will reimburse customers and launch a consumer education campaign, after the FTC charged it with deceptive advertising. Read ...
View articleEverything's ready. The financing's long been in place. The technology, supplier relationships, and distribution channels are set up. The media strate...
View articleA British ad industry group is banking that its "admark" boosts consumer confidence in online marketing. Read More...
View articleThe online advertising services company beefs up its management team. Read More...
View articleIt's been a long time coming, but streaming media is finally hitting its stride. More and more reports say "streamies," those who access streaming med...
View articleWhat does the Internet sound like? No, we're not talking about MP3 or the like. What does the voice of Internet writing sound like? For one, it tends ...
View articleNetscape Nabs LifeMinders; Sci-Fi Taps Chiat/Day Read More
View articleThe WPP Group's flagship hopes to boost its in-house interactive capabilities by purchasing its partner in the $100 million Sun win. Read More...
View articleDoubleClick adds another top-line property to its technology roster. Read More...
View articleO joy. Our politicians have discovered email. The next two weeks will see bipartisan spam wars in the U.S. as both parties try to get out the vote in ...
View articleTwo lessons from everyday living work well in the media planning world: "Plan ahead" and "Make a budget, then stick to it." It's smart in the offline ...
View articleTransporting data from point to point using laser technology sounds like something out of a sci-fi movie, but a report by The Strategis Group says fre...
View articleOnce upon a time, Dana wanted to be a political reporter. He thought that would mean he would be covering history. Instead, he got caught up in techno...
View articleAn online advertising measurement firm says it's cracked AOL proprietary code. Read More...
View articleA leading loyalty marketer joins the flock migrating to wireless. Read More...
View articleAmerican Online lays out its vision for the future of advertising. Read More...
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