Janet and Nancy asked readers for input on ad sales partnerships, and they sure got it! Ad sales networks and rep firms wrote about site publishers' u...
View articleMarketers today have unprecedented levels of access to their customers. Do you want to reach them by phone? By web? Email? Fax? Mail? Wireless messagi...
View articleA deal brings together two consumer brand giants for on- and offline programs. Read More...
View articleThe search engine ads taps into the "do-it-yourself" ad market for small to mid-sized advertisers. Read More...
View articleThe world's largest auto manufacturer taps the #2 women's portal for a site designed to increase GM's appeal to a sizable Web demographic. Read More...
View articleThe content portal enlists a second player for its ad-sponsored surfing initiative. Read More...
View articleThe bigger and more diversified Amazon.com gets, the more Richard's convinced that finding a niche and staying in it is the way to go. Especially if y...
View articleHounded by a hostile market and a cash crunch, the onlineconsultancy axes 75 and vows a swift return to growth. Read More...
View articleDana's appointing John Bates, cofounder and evangelist of Big Words, as 2000's Marketer of the Year. Why is Dana conferring this signal honor? Because...
View articleThe online marketing and design firm continues a trend of i-shopconsolidation and reorganization. Read More...
View articleThe loyalty marketer will attempt to reach some of Inktomi's most lucrative clients -- high-traffic portals. Read More...
View articleThe firm said it has capabilities linking WAP phones' voice and data streams. Read More...
View articlePennMedia continues efforts to capitalize on its massive newsletter network. Read More...
View articleAre you sick of hearing that online advertising is dead and that no one clicks on banners anymore? Everyone outside the industry seems to think that t...
View articleThe online ad buyer plans a mobile messaging community and a marketing feasibility study. Read More...
View articleWe'll say it upfront: Documentation isn't sexy. No bells or whistles. You're not going to wow the cocktail crowd by talking about it. But it CAN incre...
View articleDana would like to think this is a facetious question. After all, DoubleClick has an enormous presence in the Internet advertising industry. Yet Doubl...
View articleRich media content distribution networks Gizmoz announces a partnership with Boyz II Men to publicize the group's new album. Read More...
View articleThe online couponer takes to the air with a WAPand SMS deal. Read More...
View articleThe two groups Wednesday unveiled a joint initiative aimed at bridging the digital divide. Read More...
View articleCheap Tickets and SkyAuction.com bank on ad revenue for the first time. Read More...
View articleBill once again dons his Nostradamus hat to finish up his rich media predictions for 2001. Needless to say, he's bullish on broadband, hot on cable mo...
View articleConsumers in the market for broadband Internet access have sat by and watched as cable and DSL efforts have been slowly but surely rolled out, have he...
View articleMaybe you didn't notice it last week, what with the Mideast conflagration and the Wall Street crash, but some big news happened on our beat, too. WebM...
View articleThe yellow pages site will be made available to Palm VII users and include old Bell Atlantic advertisers. Read More...
View articleIt's been an exciting year. Almost too much so! We've seen a lot of Internet start-upscrash and burn. Investment money is drying up. And sites are rea...
View articleMobile portals and wireless ASPs will find it difficult to dominate the mobile Internet services market in the same way that their fixed-line brethren...
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