Denying that market conditions prompted the move, TMP Worldwide ends In2's days as an independent unit. Read More...
View articleThe industry breathed a sigh of relief as the ad giant turned a profit, despite a harsh quarter for online advertising. Read More...
View articleOnline promotional marketer ClipACoupon.com will provide its geographically targeted coupons on wireless content service AvantGo. Read More...
View articleTaking a "code-and-fix" approach to development is quite common in small companies - you see it all the time in start-ups. And you can understand why....
View articleAnother example of direct mailers leveraging offline strengths on the Web. Read More...
View articleKnowledge IS power. If you've ever negotiated anything, you know how true that is. So what should you know about a publisher BEFORE hammering out an o...
View articleIt's a pleasure to watch figure skating because the skaters move so gracefully from one step into the next, seemingly without effort. They don't move ...
View articleMarkets are not rational. Markets are based on mass psychology and, sometimes, mass psychosis. Last year's bull market in Internet stocks was a psycho...
View articleTom recently received an email from someone planning a campaign to coincide with a client's web site relaunch. She asked, "What do I do if the web sit...
View articleBill is less a futurist than a right-around-the-corner-ist, but he decided to test his predictive mettle and take a look into the rich media future. S...
View articleDana's not talking politics today. Well, not exactly. When Pete Townshend sings, "The party on the left is now the party on the right," he's saying th...
View articleCMGI takes another step to align its operating companies, with AdForce bringing to the network service company its worldwide platform for fast deliver...
View articleThe deal continues Wink's trend of partnering with advertising agencies to expand the use of its interactive TV ads. Read More...
View articleA CMGI worried about profits brings two of its companies together. Read More...
View articleMistakes happen. No surprise there. But when they happen to your client in the form of underdeliveries during a crucial make-or-break time period, the...
View articleAping companies like AllAdvantage and the now-defunct mValue, the consumer content portal hopes to further monetize its traffic with a sponsored surfi...
View articleIn a deal that continues the online advertising industry's shifting focus to direct marketing products, the Alley-based e-mail marketer will handle OR...
View articleLack of surprises in bellwether quarterly report brings calm to frenzied sector. Read More...
View articleHow little do politicians know about the Internet? They know so little that they don't even know when they're being scammed. That was the lesson of th...
View articleThe companies will collaborate to deliver streaming video banner ads based on location and connection speed. Read More...
View articleThis afternoon, after the market closes, the company that has become thebellwether for ad-supported Internet plays, announces third quarterresults. Re...
View articleIf you didn't know better, you'd swear some companies put up web sites with the express purpose of putting people to sleep. The relentless buzzwords a...
View articleA new player in the increasingly controversial offline-online ad convergence market took the wraps off a peripheral-free product with a high-profile m...
View articlePerformance data. We all know it's vitally important. In this era of hyperaccountability and an ever-growing enthusiasm for efficiency, being able to ...
View articleWireless phones may indeed join newspapers, radio, and television as a sponsored delivery medium for information, shopping, and entertainment services...
View articleThe pay-to-surf company's demise deepens concerns about the model's viability. Read More...
View articleA survey of technology in American households by SRI has found more broadband Internet connections and fewer telephone connections. More evidence that...
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