SkyGo Boosts Mobile Ad Pilot Program
Media

SkyGo Boosts Mobile Ad Pilot Program

26y Christopher Saunders

SkyGo Boosts Mobile Ad Pilot Program

The company signs Visa to participate in a high-profile wireless marketing study. Read More...

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Enhancing E-Commerce With Sound
Media

Enhancing E-Commerce With Sound

26y Bill McCloskey

Enhancing E-Commerce With Sound

Audiobase hopes to solve the problem of conversion on e-commerce sites by telling consumers what to do when they're confused. Research says 39 percent...

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Promotions.com Pink Slips 20
Media

Promotions.com Pink Slips 20

26y Christopher Saunders

Promotions.com Pink Slips 20

A week after warning about earnings, the online marketer says it needs to restructure to cut costs. Read More...

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Snowball.com Hops on Marketing Research Bandwagon
Media

Snowball.com Hops on Marketing Research Bandwagon

26y Christopher Saunders

Snowball.com Hops on Marketing Research Bandwagon

The content portal is the latest in a series of companies looking for new ways to bring in revenue. Read More...

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NetZero Offers Ad Guarantees
Media

NetZero Offers Ad Guarantees

26y Christopher Saunders

NetZero Offers Ad Guarantees

The ad-supported free ISP will promote its CPM rate model, in the face of continuing questions about the value of charging by impression. Read More...

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Work.com Debuts Campaign, Launches B2B Ad Network
Media

Work.com Debuts Campaign, Launches B2B Ad Network

26y Christopher Saunders

Work.com Debuts Campaign, Launches B2B Ad Network

The newly launched business content site announced initiatives to boost pageviews and to attract ad revenue. Read More...

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Can You Be Content With Purchased Content?
Media

Can You Be Content With Purchased Content?

26y Susan Solomon

Can You Be Content With Purchased Content?

Susan's eight-year-old son has a new hero: Martha Stewart. Why? Because Martha can turn a package of toothpicks into a hedgehog centerpiece. When aske...

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Dare to Be Noticed: Pay-for-Performance Search
Media

Dare to Be Noticed: Pay-for-Performance Search

26y Jim Meskauskas

Dare to Be Noticed: Pay-for-Performance Search

Jim wants to revisit the pay-for-performance (PFP) pricing model for online advertising. Don't mistake it for endorsement of ONLY this kind of buy. It...

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L90 Rolls Out Integrated Outsourced Marketing Package
Media

L90 Rolls Out Integrated Outsourced Marketing Package

26y Christopher Saunders

L90 Rolls Out Integrated Outsourced Marketing Pack...

L90 hopes to target big-name, high-traffic publishers with an all-in-one marketing solution. Read More...

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DoubleClick to Acquire NetCreations in $191M Stock Deal
Media

DoubleClick to Acquire NetCreations in $191M Stock Deal

26y Pamela Parker

DoubleClick to Acquire NetCreations in $191M Stock...

The troubled e-mail marketing company takes the outstretched hand of the online advertising leader. Read More...

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IAB: Industry Revenues Topped $2B in Q2
Media

IAB: Industry Revenues Topped $2B in Q2

26y Christopher Saunders

IAB: Industry Revenues Topped $2B in Q2

The online ad industry's largest association is optimistic about the near future, despite its current woes. Read More...

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Jupiter Media Metrix Sues Rival
Media

Jupiter Media Metrix Sues Rival

26y Ryan Naraine

Jupiter Media Metrix Sues Rival

The online analytics heavyweight seeks an injunction PC Data, alleging patent infringement. Read More...

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Busted...
Media

Busted...

26y Dana Blankenhorn

Busted...

If there's one thing Dana hates more than spam, it's street spam. That's his term for corrugated plastic signs that are nailed to wooden utility poles...

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E-centives Announces Swiss IPO
Media

E-centives Announces Swiss IPO

26y Roy Mark

E-centives Announces Swiss IPO

The Internet direct marketer looks to raise some cash by going public -- away from U.S. investors' current disaffection with its industry. Read More...

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Yahoo! eGroups Does an About Face on Ad Policy
Media

Yahoo! eGroups Does an About Face on Ad Policy

26y Christopher Saunders

Yahoo! eGroups Does an About Face on Ad Policy

The portal giant learns why discussion list e-mails have ads at the bottom, rather than at the top. Read More...

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Who Are Your Customers: Site Visitors or Advertisers?
Media

Who Are Your Customers: Site Visitors or Advertisers?

26y Janet Ryan and Nancy Whiteman

Who Are Your Customers: Site Visitors or Advertise...

Does your company understand what it means to be in the media business? The answer may be less obvious than you think. Some sites think the customers ...

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Time to Ask the Question
Media

Time to Ask the Question

26y Dana Blankenhorn

Time to Ask the Question

The time has come to answer the question we've been dreading. Who do you like for president? In many ways, this should be an easy one. There seems no ...

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Doing It Any Way You Can
Media

Doing It Any Way You Can

26y Kim Brooks

Doing It Any Way You Can

Start-ups, businesses new to the web, and dot-coms in transition will all find Kim's "any way you can" approach very relevant these days, regardless o...

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Real Media, KOZ, CLBN Land Integrated Deal with Citadel Communications
Media

Real Media, KOZ, CLBN Land Integrated Deal with Citadel Communications

26y Pamela Parker

Real Media, KOZ, CLBN Land Integrated Deal with Ci...

A major radio station owner teams with three Internet firms to go on the Web and to monetize its online ad inventory. Read More...

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Will Ad Sales Add Up at eBay?
Media

Will Ad Sales Add Up at eBay?

26y Christopher Saunders

Will Ad Sales Add Up at eBay?

AOL sales staff is expected to be doing some selling for the auction site,but don't look for a surge in revenues. Read More...

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AOL Invests in Online Billing Cross-Seller
Media

AOL Invests in Online Billing Cross-Seller

26y Christopher Saunders

AOL Invests in Online Billing Cross-Seller

A new player enters the niche arena of marketing through consumers' online financial statements. Read More...

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AdRelevance Debuts New Version of Ad Measurement Technology
Media

AdRelevance Debuts New Version of Ad Measurement Technology

26y Pamela Parker

AdRelevance Debuts New Version of Ad Measurement T...

The Jupiter Media Metrix unit rolled out a more advanced version of its online advertising analysis product. Read More...

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E*Trade Debuts New Campaign, Tagline
Media

E*Trade Debuts New Campaign, Tagline

26y Christopher Saunders

E*Trade Debuts New Campaign, Tagline

The company says new ads will promote its non-investment products, but denies the new direction is a result of regulatory investigation. Read More...

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Dealing With Reps
Media

Dealing With Reps

26y Tig Tillinghast

Dealing With Reps

Media representatives have their ups and downs. It can be amusing to make fun of the stereotypes and extremes, and don't think for a minute that they ...

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24/7 Files to Sell More Stock
Media

24/7 Files to Sell More Stock

26y Pamela Parker

24/7 Files to Sell More Stock

24/7 Media appears to be preparing to raise some cash. Read More...

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The Millennial NetWorld
Media

The Millennial NetWorld

26y Dana Blankenhorn

The Millennial NetWorld

The NetWorld + Interop show in Atlanta showed all the signs of glorious excess. You'd think the audience was the Wall Street types rather than potenti...

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IAR Bits and Bytes for Friday
Media

IAR Bits and Bytes for Friday

26y Christopher Saunders

IAR Bits and Bytes for Friday

iWon.com launches TV promo; LifeMinders, XMarkstheSpot sign new advertisers. Read More...

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