The original suit and two countersuits were settled in an agreement involving up to $1.4 million. Read More...
View articleThis article courtesy of ChannelSeven.com. “It’s beyond banner, it’s rich media, it’s content sponsorships” Adam Hand...
View articleTracking prospects beyond the click on banner-ad creative is useful because you can see the actions prospects take when they respond to your banner. Y...
View articleThe consumer electronics giant's digital keychain allows users to mark radio songs for later purchase online. Read More...
View articleThe interactive health club marketers will combine their networks. Read More...
View articleSome of the simplest rules for living in general apply to life in e-biz. The irony is that the simplest rules can be the hardest to apply. Take "To th...
View articleThe Supreme Court decision to pass on the Microsoft antitrust case had many in the media acting like groupies at an 'NSYNC concert. The "spin" went li...
View articleThe Swedish auto manufacturer -- among the most unlikely to undertake a risky Internet campaign -- will launch its new S60 using just the Web and AOL....
View articleThe marriage of DoubleClick and @Plan is subject to some serious pre-nuptial agreement stipulations. Read More...
View articleThe direct-mail coupon company will offer promotions to Atlanta residents using TenSquare's platform. Read More...
View articleCookies can be leveraged to understand a prospect's level of interaction with an advertising campaign. For instance, third-party servers set a cookie ...
View articleIn a break from the trend of weak online marketing revenues, the company says it will report sales doubled from last quarter's. Read More...
View articleA conflict of interest forces the tech giant into the hands of JWT and dot-com agency Tonic 360. Read More...
View articleThe local newspaper said the bookshop around the corner would close if business didn't pick up soon, so Dana and his wife hustled over. Dana thought t...
View articleThe online marketer's mix of data mining and privacy-protecting technology wins it a third round of financing. Read More...
View articleThe company hopes to spread its surfing rewards program and technology abroad, in the face of concerns about its profitability and payment methods. Re...
View articleThe online promotions company suffers from the Internet advertising slowdown. Read More...
View articleCommenting on last week's article about Onflow, an intrepid reader bemoaned: "Not another proprietary plug-in! What we need are standards like SVG, no...
View articleAdam wrote about pay-per-performance (PPP) online advertising last week and got a lot of flack from publishers and traditional advertisers disapprovin...
View articleWho wrote the rules for writing on the web? Rules that say bullets beat sentences and that tell you to write with half the words you would use in a pr...
View articleEuropean and American companies still trail Japan in terms of wireless commerce, according to Jupiter Research, and if they can ever catch up is still...
View articleEudora hits one million; Rock the Vote to use Superstitials Read More...
View articleA new startup that makes software to track user histories and improve marketing attracts $45 million in funding. Read More...
View articleIntel's sales to Europe fell, the company warned it wouldn't make its number, and the "big cap" and "can't miss" technology outfits all fell out of be...
View articleThe self-policing group's regulations are too lax, industry watchers say. Read More...
View articleThe online rewards company said the move marks the first of an extended European presence. Read More...
View articleProfiles and surfing habits from the free ISP's users will be used in a new research offering, but questions lurk as to the data's applicability. Read...
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