At the end of first quarter 2000, confidence in the new economy suddenly waned. Valuations plummeted, budgets dried up, and VCs started demanding prof...
View articleThe on- and offline marketing powerhouse closed the doors of its e-mail subsidiary in an effort to speed up profitability. Read More...
View articleWhat do third-party sales channels look for when they sign up a new site? The ideal situation is to represent a site with plentiful, targeted, brand-n...
View articleA year ago it seemed the e-builders outfits like Razorfish, iXL, and U.S. Interactive that combined the disciplines of marketing, strategy, and techno...
View articleSimilar to DoubleClick Boomerang, Engage's Echo product will work with its network-wide database. Read More...
View articleThe consortium's resolutions include single opt-in, customer access to personal profiles, and visible complaint resources. Read More...
View articleThe company markets L90|Perks for opt-in data collection and remarketing, in its first use of webMillions' promotional marketing platform. Read More...
View articleThe ad company hopes to expand into media planning analysis and metrics. Read More...
View articleIn an effort to bolster the brand, the ad agency will take a portion of its fees in the online currency. Read More...
View articleCongratulations: Your web business has grown from a redheaded stepchild into a full-fledged business model representing 20 percent of your revenue. To...
View articleThe cost-per-click ad network announced a $10M stock buyback after suffering spending slowdown woes. Read More...
View articleFreeShop, Be Free Partner; DoubleClick Unit Unveils New Sweepstakes; NetCreations, Promotions.com Team Read More...
View articleThe online flower and gift shop stands to save almost $5.5 million per year under a re-worked marketing pact with the interactive services giant. Read...
View articleThe e-business applications company will be sponsoring U.S. Formula 1 Racing until 2002. Read More...
View articleThe ad network hopes to make its own wireless market by creating, hosting and ad serving on WAP versions of its publishers' sites. Read More...
View articleThe newsletter ad network's share in SendOutMail.com will let it cross-sell publishing services. Read More...
View articleMuch is made of our ability to take an ongoing media campaign, learn from it, and immediately change the campaign to reflect what we learned. But to g...
View articleLast week, Richard gave you pointers on submitting your site the old-fashioned way. This week, he tells you specifically how to find places to registe...
View articleStart-ups that last year were dissing venture capitalists are today begging to be bought. To hear some folks tell it, the sky is falling, and it hit t...
View articleThe firms are betting their automated, profile-based system will entice offline broadcasters to stream. Read More...
View articleContent-intensive sponsorships is the name of the game for NBC and Quokka's Olympics site. Read More...
View articleLawyers seem to be a necessary evil. Dana has a friend who's been trying to do a win-win business deal, but lawyers on all sides have stalled it for m...
View articleThe ad industry giant beat street estimates and said it will streamline operations after a busy year of acquisitions. Read More...
View articleThe clothing manufacturer will integrate print and online media to target young, hip consumers. Read More...
View articleInvolving customers in site-development decisions builds ownership and trust, a goal that can permeate every aspect of your site. Once you've tailored...
View articleThe word branding has taken a lot of abuse. Maybe because it wasn't obvious how to make use of brand-related metrics in the early days of Internet adv...
View articleIn a time of intelligent agents, what roles will branding and advertising agencies play? With the advent of e-marketplaces, how long will it be before...
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