Although this is a "101" column, Tig feels the topic of new business needs to be addressed. While going out and pitching new clients isn't necessarily...
View articleHave you ever thought, "Gee, wouldn't it be cool if when someone is looking at any product in my online store, I could offer a list of related product...
View articleA new industry self-policing group intends to promote FTC e-mail marketing standards. Read More...
View articleAfter weeks of sparring, Harris and MAPS stand down. Read More...
View articleMeaningful sales training often takes a backseat to product and technology training in the Internet world. Woody Allen once said that showing up is ha...
View articleMediaplex and Alcatel join the ad serving company in continuing its EveryWhere wireless initiative. Read More...
View articleTake a look at some of the web pages on which you advertise. Not only do you have to compete for attention with all of the content offerings on that p...
View articleIn marketing as in training, before you lead customers anywhere, you have to start from where they are. The question is how to get from profile to pro...
View articleThe pact will put the embattled online music site's messaging in grocery and retail stores. Read More...
View articleOur friends in the B2B space got what they called an "all clear" the other day. But this may be premature. In other words, watch your step. What the F...
View articleThe company licenses its platform as the Latin American promotional marketing space begins to heat up. Read More...
View articleAdForce, 1stUp Team; I-Network Expands; Salon.com Offers Rich Media E-mail Ads Read More...
View articleBill has quit his day job and would like to honor this change in his life by dedicating this week's column to the history of the term "rich media" and...
View articleThe interactive agency broadens its direct e-mail offerings, continuing an industry trend. Read More...
View articleThe ad network adds a translation product, opt-in e-mail profiles to its client offerings. Read More...
View articleAs a journalist, Dana has sworn, like Thomas Jefferson, "eternal hostility against every form of tyranny over the mind of man." The time has long sinc...
View articleThe Internet is the workhorse of the Information Age, the steam engine of digital progress. Suddenly, we are all knowledge workers, rising in the morn...
View articleDrooping online marketing spending hurts NetCreations. Read More...
View articleAdam sees a huge benefit for advertisers who use GoTo.com to reach their buyers because they pay top dollar to be listed high up in the GoTo.com searc...
View articleMasterCard becomes the loyalty program's preferred payment method and receives marketing access to members. Read More...
View articleOnline consumers: Beware. Small-business entrepreneurs are using loopholes in present privacy laws to build their markets. According to some, they wil...
View articleThe content network's new pay-for-placement model gains a spot on a well-known search engine. Read More...
View articleSo, you want to hire a web copywriter. Why not throw in web programmer/graphic designer/corporate communications director/marketing wiz as other bulle...
View articleA few weeks ago, Jim attended the Jupiter Online Advertising Forum. All the topics covered in the name of online advertising were discussed, except on...
View articleThe two companies hope to leverage their sizeable audiences to drive traffic to one another's properties. Read More...
View articleThe internet industy portal makes its biggest acquisition yet. Read More...
View articleFamily-targeted advertising is on the rise, and 24/7 Media wins Earthnoise's business. Read More...
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