The two companies cemented and expanded a long-time, de facto association. Read More...
View articleIs it possible Bush and Gore are talking about the wrong thing? Both presidential candidates are arguing over what to do with government surpluses. Bu...
View articleThe sweepstakes-premised portal released details of its waning relationship with DoubleClick. Read More...
View articleWhen used to build a sense of connection and trust, community features can foster factors that are key to building web traffic: virulence and stickine...
View articleWho really needs to know all the intricacies of online media within an agency? We have new hires picking up basic skills and tactics, middle managemen...
View articleThe company aims new offerings at attracting publishers. Read More...
View articleLike most small-business managers, Richard is interested in getting listed in search engines. So he decided to purchase a product claiming to submit a...
View articleU.S. District Judge Jed S. Rakoff ruled in the 1998 Digital Millennium Copyright Act that any technology undermining copyright, any system that allows...
View articleThe $85 billion National City Corp. will promote its online products through a location-targeted banner ad campaign. Read More...
View articleThe market research firm will be able to access millions of Hotmail addresses. Read More...
View articleThe ad server expands its advertising campaign with a variation on its current "blue rubber duck" theme. Read More...
View articleAnother big-name client will be licensing the company's direct e-mail technology. Read More...
View articleThe marketing firm hopes to capitalize on a B2B stream from its new promotions site. Read More...
View articleForrester Research found that while mobile devices will become a driver of e-commerce in Europe, they aren't likely to be used to conduct transactions...
View articleWall Street is worried that the Federal Trade Commission may scuttle the AOL-Time Warner merger. As usual, they're missing the point. The point is Eur...
View articleBill really hasn't left his computer since he installed his cable modem connection a couple of weeks ago. Why bother? He gets National Public Radio th...
View articleThe Boston-based ad agency beat out incumbent Mullen for the $75-90 million U.S. account. Read More...
View articleHandhelds represent a tremendous opportunity for online marketers. U.S. PDA sales reached 1.3 million in the first half of 2000, equaling the sales vo...
View articleThe embattled video game company hopes its new advertising campaign and revived "Sega Scream" will support its new online gaming platform. Read More...
View articleTwo terms that have negative connotations in training, but embody the essence of customer care for marketing, are "spoon-feeding" and "handholding." R...
View articleWhen planning an online ad campaign and shopping for media buys, every media planner has questions to ask publishers. They typically concern web site ...
View articleA staggering deal nets DoubleClick the content portal's business until 2010. Read More...
View articleAmazon.com's latest privacy directive is not just a direct assault on privacy, but a direct assault on the industry and its attempts to maintain self-...
View articleThe Internet appliance company is banking its latest ads will give it the boost it needs in a growing market. Read More...
View articleThe consumer giant tapped two WPP agencies for a vague but future-looking goal. Read More...
View articleClickZ has published its last Microscope review. It's been a great run and a lot of fun to help define banner creative in the wild and woolly days of ...
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