Create Your Own Rich Media
Media

Create Your Own Rich Media

26y Bill McCloskey

Create Your Own Rich Media

Let's wax nostalgic for a moment. Ever heard of Xaos Tools? It created some of the most innovative high-end graphics tools back in the early '90s. The...

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Bigfoot Interactive Launches Japanese E-mail Marketing Venture
Media

Bigfoot Interactive Launches Japanese E-mail Marketing Venture

26y Christopher Saunders

Bigfoot Interactive Launches Japanese E-mail Marke...

The direct e-mail marketing company will offer services in Japan through a joint venture. Read More...

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Paramark Automates Optimization
Media

Paramark Automates Optimization

26y Pamela Parker

Paramark Automates Optimization

A marketing start-up aims to rescue advertisers from the toil of tweaking. Read More...

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eYada.com Breaks Consumer Print Ad Campaign
Media

eYada.com Breaks Consumer Print Ad Campaign

26y Christopher Saunders

eYada.com Breaks Consumer Print Ad Campaign

In the wake of several streaming content site failures, the talk-only site rolls out a new campaign aimed at attracting new users. Read More...

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Indimi Broadens Marketing Offerings
Media

Indimi Broadens Marketing Offerings

26y Christopher Saunders

Indimi Broadens Marketing Offerings

The online marketer expanded its product suite with another consumer-oriented acquisition. Read More...

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The Three P's of Online Advertising
Media

The Three P's of Online Advertising

26y Adam Posman

The Three P's of Online Advertising

Remember the four P's from Marketing 101? If you're a marketing professional making the transition to the dot-com world, you're probably beginning to ...

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Monster.com Makes Super Bowl Buy
Media

Monster.com Makes Super Bowl Buy

26y Christopher Saunders

Monster.com Makes Super Bowl Buy

For the third year in a row, the job site makes another splurge. Read More...

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Boo Radley's Clue
Media

Boo Radley's Clue

26y Dana Blankenhorn

Boo Radley's Clue

One aspect of email marketing that needs elucidation is content selection. A good list is only half the battle. It's what goes into the email that cou...

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The Renaissance of Disintermediation
Media

The Renaissance of Disintermediation

26y Jim Meskauskas

The Renaissance of Disintermediation

If you remove the middlemen from the transactional equation, companies can sell products cheaper and faster. Apply this term to the advertising indust...

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FreeRide.com Launches Tour Program Aimed at Extending Browsing
Media

FreeRide.com Launches Tour Program Aimed at Extending Browsing

26y Christopher Saunders

FreeRide.com Launches Tour Program Aimed at Extend...

The rewards-for-browsing company rolls out another surfer incentive program. Read More...

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IAR Bits and Bytes for Tuesday
Media

IAR Bits and Bytes for Tuesday

26y Team ClickZ

IAR Bits and Bytes for Tuesday

MP3.com offers new opt-in messages; Juno to roll out ad-supported game site; Microsoft offers Stamps.com services. Read More...

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Yahoo! Deals with Barnes & Noble
Media

Yahoo! Deals with Barnes & Noble

26y Christopher Saunders

Yahoo! Deals with Barnes & Noble

Former partner Amazon.com declined to re-up its deal with the portal following a pact with AOL. Read More...

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Did You Just Hyperlink My Story?
Media

Did You Just Hyperlink My Story?

26y Susan Solomon

Did You Just Hyperlink My Story?

It used to be that writers would work doggedly to find a great story idea because a barnburner of a story idea can be reworked, massaged, edited, or r...

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Conventional Wisdom
Media

Conventional Wisdom

26y Dana Blankenhorn

Conventional Wisdom

The conventional wisdom Dana got at a fancy dinner in New York last week was that we're either headed for a nasty recession or a "soft landing." This ...

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Stein Rogan Wins FeedRoom Business
Media

Stein Rogan Wins FeedRoom Business

26y Christopher Saunders

Stein Rogan Wins FeedRoom Business

The broadband company tapped the agency to deliver an integrated branding campaign. Read More...

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Spinway Adds Costco To Free-Internet Fold
Media

Spinway Adds Costco To Free-Internet Fold

26y Zachary Rodgers

Spinway Adds Costco To Free-Internet Fold

The No. 8 dialup provider in the nation continues its successful strategyto acquire subscribers by co-marketing with bricks-and-mortar companies. Read...

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IAR Bits and Bytes for Monday
Media

IAR Bits and Bytes for Monday

26y Christopher Saunders

IAR Bits and Bytes for Monday

Engage, yesmail, IN2 tapped for deals; Mypoints buys back; PC Data goes global Read More...

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Lesson One in the Online Ad Game: Size Matters
Media

Lesson One in the Online Ad Game: Size Matters

26y Janet Ryan and Nancy Whiteman

Lesson One in the Online Ad Game: Size Matters

These are interesting times. One day, you pick up an article bemoaning (albeit gleefully) the demise of yet another dot-com with dire predictions for ...

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Sesamestreet.com Signs Licensing Deal
Media

Sesamestreet.com Signs Licensing Deal

26y Christopher Saunders

Sesamestreet.com Signs Licensing Deal

The popular children's TV show lends its brand and marketing clout to a site for new parents. Read More...

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Banner Ad Campaign Lets Surfers "Punch the Multi-millionaire"
Media

Banner Ad Campaign Lets Surfers "Punch the Multi-millionaire"

26y Christopher Saunders

Banner Ad Campaign Lets Surfers "Punch the Multi-m...

Ill-fated TV groom Rick Rockwell lends his face to a lottery site's new ad campaign. Read More...

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How to Email Just the Right People
Media

How to Email Just the Right People

26y Dana Blankenhorn

How to Email Just the Right People

Many businesses think that because it's free to send email, more email is better than less email. Jeremy Bachmann of Countrywide Credit Industries Inc...

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Napster Tries Partnering
Media

Napster Tries Partnering

26y Christopher Saunders

Napster Tries Partnering

In the shadow of impending court proceedings, recording labels are moving to promote their artists on Napster's site and service. Read More...

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Yahoo! Takes NYC Taxi Passengers On a Ride
Media

Yahoo! Takes NYC Taxi Passengers On a Ride

26y Pamela Parker

Yahoo! Takes NYC Taxi Passengers On a Ride

The giant portal player highlights its mobile services with a new campaign. Read More...

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In B2B, Email Content Is Key
Media

In B2B, Email Content Is Key

26y Dana Blankenhorn

In B2B, Email Content Is Key

As you probably know by now, internet.com bought ClickZ this week. Good thing internet.com CEO Alan Meckler was the first speaker at the ClickZ B2B Em...

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GoTo Launches Marketing Campaign To Attract Advertisers
Media

GoTo Launches Marketing Campaign To Attract Advertisers

26y Christopher Saunders

GoTo Launches Marketing Campaign To Attract Advert...

The pay-for-placement search engine hopes to leverage recent partnerships to boost ad sales. Read More...

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Executing Your Submission Campaign the Old-Fashioned Way
Media

Executing Your Submission Campaign the Old-Fashioned Way

26y Richard Hoy

Executing Your Submission Campaign the Old-Fashion...

Most people think that a submission campaign is just about registering your main URL. If you do that, you are shortchanging yourself. A submission cam...

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IAR Bits and Bytes for Friday
Media

IAR Bits and Bytes for Friday

26y Christopher Saunders

IAR Bits and Bytes for Friday

Covad's new campaign; ePrize and Contest.com team; Fox rolls out "Dark Angel" Superstitials Read More...

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