The Euro RSCG-owned PR agency is poised to enter one of the most healthy segments of the online marketing industry. Read More...
View articleDo you find the third-party sales arena confusing? Well, join the club there is no one paying attention to this market who is not confused at least so...
View articleWe're inundated with information about dot-coms becoming not-coms, about the emergence of an abundance of venture capital firms, and, lately, about Na...
View articleThe industry giant will resell sales force automation software to its DART users. Read More...
View articleThe company's 24/7 Connect ad server generated inaccurate reporting figures and prevented some clients from retrieving their reports. Read More...
View articleAnother victim of online ad revenues, FreeI's Chapter 11 filing ends a tumultuous week for the service. Read More...
View articleWhat really chafes us, bigtime, about politicians is the way they exaggerate the good and deny the bad. Their spokespersons seem even worse, spinning ...
View articleBatnet1, AAA in Marketing Deal; Ailing drkoop.com taps L90; Be Free and CommerceFlow Team Read More...
View articleEver wonder why sites report rather different click-through numbers than the client site receives? Served impressions can get completely fouled up, bu...
View articleRichard's learned a lot about using and abusing credit cards to rip off small businesses. Did you know that "approved" doesn't mean a card's A-OK? Nei...
View articleThe spots are aimed at responding to Monster.com's "When I Grow Up" ads. Read More...
View articleLeveraging another one of its parent company's existing alliances, Engage's pact with a Hong Kong-based telecom giant aims to boost its global expansi...
View articleEvery advertiser is looking for a CPA deal these days. The cost-per-action model has become a popular buying strategy for many web advertisers. What i...
View articleHave you been asked to visit a "cool new web site" lately? Dana hasn't either, and he's worried. Seems that design projects that were once expected to...
View articleAiling fan club operator executes 10-for-1 reverse stock split; will sell restaurant division. Read More...
View articleAs Internet users develop a taste for wireless access devices, voice-centric appliances, such as Web-enabled phones, appear to be taking the early lea...
View articleThe utility of short messaging service (SMS) text messages has fuelled explosive growth at rates higher than Internet usage, and there's no end in sig...
View articleThe company said its executive-level changes were the result of internal decisions, rather than pressure from its profit-conscious parent. Read More...
View articleTom's a big fan of targeting and has long thought that the research company @plan had the best data on psychographics and purchase intent. Now that @p...
View articleUsability testing can start at $30,000 and takes at least a few weeks, if not longer. Not an option for companies trying to rush a product to launch o...
View articleThe online promotional marketer attributes the strong quarter to changes in its business model. Read More...
View articleChris has been a people watcher since he was kid. You know the type -- the person just on the periphery of your vision, scanning the crowd, attending ...
View articleDana wants to be Napstered. He wants millions of people to exchange this column peer to peer, to download him and copy him and read him at parties. On...
View articleBeing true to yourself, Trude suggested last week, will help you in your marketing efforts. Now it's time to look at being true to your customers. For...
View articleThe adnetwork continues expanding its non-banner ad product offerings, in an effort to compete with larger rivals. Read More...
View articleThe "new economy" is not dead, and rumors to this effect should only buck you up. The market's a perverse thing. When everyone screams buy, everyone's...
View articleThe New York Times Digital's flagship site rolled out its inaugural branding campaign in the midst of difficult times for content dot-coms. Read More...
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