Lycos, BMG Unveil Joint Ads
Media

Lycos, BMG Unveil Joint Ads

25y Christopher Saunders

Lycos, BMG Unveil Joint Ads

Portal Terra Lycos Monday released details of a campaign aimed at jointly promoting its music sites and BMG artists. Read More...

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Legal Battle Escalates Between Top Free ISPs
Media

Legal Battle Escalates Between Top Free ISPs

25y Christopher Saunders

Legal Battle Escalates Between Top Free ISPs

The federal courts awarded NetZero a temporary restraining order against Juno Monday over its ad banner technology. Read More...

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Carat Group Launches Interactive Unit
Media

Carat Group Launches Interactive Unit

25y Christopher Saunders

Carat Group Launches Interactive Unit

One of the world's largest media buyers is spinning out an interactive unit -- despite an apparent weakness in that sector. Read More...

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CMGI's yesmail Sends Home 24 Workers
Media

CMGI's yesmail Sends Home 24 Workers

25y Michael Pastore

CMGI's yesmail Sends Home 24 Workers

In the wake of Engage's proposed layoffs, another CMGI company is undertaking cost-cutting initiatives. Read More...

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Dentsu, Softbank Aim to Bring iWeb to Japan
Media

Dentsu, Softbank Aim to Bring iWeb to Japan

25y Christopher Saunders

Dentsu, Softbank Aim to Bring iWeb to Japan

The Japanese ad giant and a well-known investor in U.S-Japan joint ventures hope to expand iWeb's Web-to-desktop messaging technology. Read More...

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Ashes, Ashes, They All Fall Down
Media

Ashes, Ashes, They All Fall Down

25y Dana Blankenhorn

Ashes, Ashes, They All Fall Down

Ring around the rosy -- one of the most exciting aspects of the Internet was that it introduced new business models for buying and selling. But whatev...

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e-Dialog Talks VCs Into $10.5 Million Round
Media

e-Dialog Talks VCs Into $10.5 Million Round

25y Matthew G. Nelson

e-Dialog Talks VCs Into $10.5 Million Round

The Lexington, Mass., e-mail marketing services company will use the backing to develop new products and services and boost sales and marketing effort...

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Ashford, Amazon Revamp Marketing Agreement
Media

Ashford, Amazon Revamp Marketing Agreement

25y Christopher Saunders

Ashford, Amazon Revamp Marketing Agreement

The luxury goods e-tailer hopes the tweaking of its deal with Amazon will help reduce customer acquisition costs. Read More...

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Sapient Warns on Q4 Estimates
Media

Sapient Warns on Q4 Estimates

25y Matthew G. Nelson

Sapient Warns on Q4 Estimates

The Cambridge, Mass., e-consultancy cut revenue and profit estimates for fourth quarter 2000. Read More...

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WPP Snaps Up Interactive Firm
Media

WPP Snaps Up Interactive Firm

25y Christopher Saunders

WPP Snaps Up Interactive Firm

Another big ad group is seeking to boost its digital capabilities through an acquisition. Read More...

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Publishers Enraged at Engage
Media

Publishers Enraged at Engage

25y Christopher Saunders

Publishers Enraged at Engage

Some of Engage's publishers are angry at the ad network's decision to cut their commissions. Read More...

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marchFIRST Cuts More Employees
Media

marchFIRST Cuts More Employees

25y Jack Marshall

marchFIRST Cuts More Employees

The i-shop said it is reducing headcount by an undisclosed amount in its second round of layoffs. Read More...

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MyPoints.com to Miss Street Estimates for Q4
Media

MyPoints.com to Miss Street Estimates for Q4

25y Christopher Saunders

MyPoints.com to Miss Street Estimates for Q4

Mounting expenses and continued difficultieswith April's Cybergold acquisition take their toll on the incentive marketer. Read More...

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Wrapping up the Media Plan
Media

Wrapping up the Media Plan

25y Tig Tillinghast

Wrapping up the Media Plan

After trafficking out ads to the various sites that made the buy, our media planner analyzes and assembles the data for the postbuy document, coming u...

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Engage Layoffs to Be "Minimal" in Asia
Media

Engage Layoffs to Be "Minimal" in Asia

25y Greg Sherwin and Emily Avila

Engage Layoffs to Be "Minimal" in Asia

Plans to lay off 550 employees will be chiefly limited to U.S. operations. Read More...

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A Mature Industry Is OK
Media

A Mature Industry Is OK

25y Dana Blankenhorn

A Mature Industry Is OK

Don't plan on things being like they were a year ago in the Internet industry. The boom times are moving on and heading out, but we'll be OK. Read Mor...

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Waiting for Broadband's Killer App
Media

Waiting for Broadband's Killer App

25y Dana Blankenhorn

Waiting for Broadband's Killer App

Broadband services are about to hit the wall. It's just a question of how to get beyond the early adopter stage of the market. Develop a killer app, a...

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Digimarc Hopes to Expand Print-to-Web Convergence
Media

Digimarc Hopes to Expand Print-to-Web Convergence

25y Christopher Saunders

Digimarc Hopes to Expand Print-to-Web Convergence

The firm inked a deal with a major industry association for printers. Read More...

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Advertising.com Cuts 25 Percent of Staff
Media

Advertising.com Cuts 25 Percent of Staff

25y Christopher Saunders

Advertising.com Cuts 25 Percent of Staff

Just hours after a competitor announces more cuts, Baltimore-based Advertising.com follows suit. Read More...

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OmniSky Aims for Location-Based Content with NomadIQ Buy
Media

OmniSky Aims for Location-Based Content with NomadIQ Buy

25y Christopher Saunders

OmniSky Aims for Location-Based Content with Nomad...

The wireless ISP and content firm hopes to launch targeted mobile ads and commerce as a result of its planned acquisition. Read More...

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Customers: You Heed Them, Now Lead Them
Media

Customers: You Heed Them, Now Lead Them

25y Trude Diamond

Customers: You Heed Them, Now Lead Them

Give the customers what they want. A favorite mantra -- obviously for good reason. The problem? All your competitors are doing just that. The solution...

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Advertisers and Publishers at Odds Over User Profiles
Media

Advertisers and Publishers at Odds Over User Profiles

25y Tom Hespos

Advertisers and Publishers at Odds Over User Profi...

Tom has peered into the darkness of a time before third-party serving -- and has stepped back from the abyss in horror. No wonder he suggests that pub...

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Engage to Cut Half of Staff
Media

Engage to Cut Half of Staff

25y Christopher Saunders

Engage to Cut Half of Staff

More layoffs and another major reorg for the beleaguered ad network. Read More...

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The Keys to a Successful Postmortem
Media

The Keys to a Successful Postmortem

25y Kevin Lee

The Keys to a Successful Postmortem

For most start-ups, success and risk go hand in hand. Sure, some risks won't pay off -- that's just the way it is. But here's a strategy for decreasin...

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FlipDog.com Lands Citysearch Alliance
Media

FlipDog.com Lands Citysearch Alliance

25y Christopher Saunders

FlipDog.com Lands Citysearch Alliance

As online career sites continued their efforts at solidifying market share, one player inks a content distribution and sales deal with the local city ...

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CCG Buys Interactive Agency
Media

CCG Buys Interactive Agency

25y Christopher Saunders

CCG Buys Interactive Agency

The London ad group aims to beef up its existing Stateside interactive capabilities. Read More...

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The First Tech Wreck
Media

The First Tech Wreck

25y Dana Blankenhorn

The First Tech Wreck

Broadband will be the "ship of dreams" in comparison to the first tech wreck. Smell ice, do you? Better grab hold of your life vest because Dana warns...

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