In the wake of Snapchat's rejection of $3bn buyout offer from Facebook, tech journo Farhad Manjoo asked Wall Street Journal readers why companies and ...
View articleThe cookie has always played a vital role in digital advertising - and this is one of the biggest differences between the world of the PC and the land...
View articleBuffalo Wild Wings' successful cross-platform advertising campaign showcases the opportunity for using mobile to improve business engagement. Read Mor...
View articleIn an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and ma...
View articleEveryone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the ...
View articleAs we move full swing towards the new year, many companies are cranking up their recruitment activity. We are therefore very excited to be able to ann...
View articleHaving content ‘go viral' isn't something that happens arbitrarily. It happens to those who work hard and understand not only what to produce, but how...
View articleNotable updates via Twitter this week include custom timelines that let publishers leverage an API to create and share timelines around specific topic...
View articleAdmit it, no one likes PowerPoint, yet it remains the industry standard. Columnist Kristin Kovner shares her 8 simple rules for more engaging, attract...
View articleWhat is it about films that's so appealing to auto brand marketers? Cars and movies have a rich history that still benefits auto brands today, yet all...
View articleAn infographic by Adap.tv reveals that people are more likely to engage with video advertising during football season. Read More...
View articleGoogle is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts...
View articleA Ford Fiesta campaign testing a new kind of site visitor verification saw above-average click-through rates (CTR) of 8.76 percent, as well as 133 hou...
View articleThe holiday shopping season in 2013 is the full-on first for mobile as we move beyond early adopters and reach critical mass. Is your brand ready for ...
View articleWith increasing popularity for using trading desks in Asia, advertisers should start examining closely how it works and whether you should consider go...
View articleYahoo and Starcom yesterday revealed they have teamed up to make the digital video experience more personalized and relevant. Read More...
View articleBrands and agencies looking to share and discuss their services with a wider industry collective may be interested to hear that the .rising team will ...
View articleVindico says video publishers may be playing hide-and-seek with your ads. Read More...
View articleAdobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe T...
View articleGood news for all you digitally savvy professionals out there - new data has revealed that the number of UK employers seeking digital marketing freela...
View articleApps and push messaging will play an increasingly important role in mobile marketing. Use these six criteria as a core part of your evaluation process...
View articleCoca-Cola's Christmas advert? Pfft, vans are so 2005, guys. The hotly anticipated John Lewis Christmas adverts of recent years seem to drum up the mos...
View articleThese three statements may inspire you to rethink and re-evaluate your strategies and tactics, too. Read More...
View articleGreat tactics to help gain extra exposure to your blog will help maximize its reach and overall ROI on your business. Read More...
View articleConsider these two reasons that are slowing mobile down as a legitimate marketing channel. Read More...
View articleA joint mobile report by Yahoo and Mindshare reveals M-commerce stats for Hong Kong. Read More...
View articleInnovations include customizable interactivity, dynamic ad stitching and live streaming. Read More...
View article