A new tongue-in-cheek Tumblr blog, aptly entitled 'this is not an insight', has been set up by a creative anonymous author (or potentially authors) th...
View articleMillennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail ou...
View articleAccording to a report by eMarketer, greater adoption of digital device and online connectivity has meant global ad spending will be worth around $517....
View articleWhere web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Read More...
View articleReal-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built...
View articleHere are three ways big data could be analyzed for retargeting campaigns. Read More...
View articleAOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Read More...
View articleNew research conducted by RadiumOne has revealed that European countries such as the UK and France are ahead of the US in sharing more information via...
View articleNative Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it...
View articleAt the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November...
View articleIt’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t wor...
View articleTwitter is reportedly planning to sells its private stocks to the public before the end of November, 2013, but will wait as long as possible until it ...
View articleWith the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these t...
View articleThat is according to Marc Pritchard, Procter & Gamble's global brand building officer, who boldly announced the death of digital marketing at Dmex...
View articlePinterest has announced that it will “start experimenting with promoting certain pins from a select group of businesses” in order to make sure that “P...
View articleBefore you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Read More...
View articleMillennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Read More...
View articleSix lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Read More...
View articleChina's digital spend is forecast to grow fueled by video, search, and mobile - continues to be major driver for growth in Asia Pacific region. Read M...
View articleSocial media analytics firm DataSift has been chosen by Yahoo-owned Tumblr to provide insights into the 5.5 billion global interactions that take plac...
View articleThe $140-per-night establishment is offering a free overnight stay to users of the image-sharing site who have over 10,000 followers. Read More...
View articleWhether you're interested in the habits of this particular age-group or are a Millennial yourself, data gleaned in a new report by Concentric Marketin...
View articleTwitter has finally confirmed the rumours of a planned Initial Public Offering (IPO). The microblogging service fittingly revealed the news that share...
View articleIsn't it time that we came together as an industry to create a positive sense of awareness for our industry? Read More...
View articlePutting engagement to work for your brand on mobile video. Read More...
View articleProducing quality content is expensive but here are five steps to get you started. Read More...
View articleContent curation is about adding value, not getting a quick marketing fix. Read More...
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