HyperBanner Offers Free Banner Creation Tool
Media

HyperBanner Offers Free Banner Creation Tool

27y Beth Cox

HyperBanner Offers Free Banner Creation Tool

Cupertino, CA-based banner exchange HyperBanner introduced QuickBanner, afree banner creation tool designed to help small businesses quickly andeasily...

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Low Cost Marketing
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Low Cost Marketing

27y Tom Hespos

Low Cost Marketing

You've probably read the title of this column and are wondering why Tom is predicting the end of his own business. Well, it's not necessarily the end....

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Report: Microsoft Top Web Advertiser in April
Media

Report: Microsoft Top Web Advertiser in April

27y Beth Cox

Report: Microsoft Top Web Advertiser in April

Microsoft led the list of top 25 Web advertisers for the month of April,according to Nielsen//NetRatings, themeasurement service from Nielsen Media Re...

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How To Get Your Money's Worth Online
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How To Get Your Money's Worth Online

27y Michael Aaron

How To Get Your Money's Worth Online

Part one told you how web advertising actually works. Part two explained the metrics and capabilities of online advertising and how to measure ROI. Pa...

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FTC Plans New Unit to Monitor Online Advertising
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FTC Plans New Unit to Monitor Online Advertising

27y Beth Cox

FTC Plans New Unit to Monitor Online Advertising

The >Federal Trade Commission on Friday is expectedto launch a new subdivision created to monitor online advertising practices,according to publish...

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Epicurious.com Plans Custom Ads, Content for British Visitors
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Epicurious.com Plans Custom Ads, Content for British Visitors

27y Beth Cox

Epicurious.com Plans Custom Ads, Content for Briti...

New York City-based CondeNet plans to offer custom advertising and contentfor visitors to Epicurious.com from differentEnglish-speaking nations around...

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ESPN.com, careerexperience.com Create Sports Career Site
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ESPN.com, careerexperience.com Create Sports Career Site

27y Beth Cox

ESPN.com, careerexperience.com Create Sports Caree...

ESPN.com and careerexperience.com are teamingup to launch "Careers in Sports,"an online sports career site. Read More...

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Hitsgalore.com -- Caveat Emptor?
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Hitsgalore.com -- Caveat Emptor?

27y Beth Cox

Hitsgalore.com -- Caveat Emptor?

Caveat emptor remains a sage maxim for those looking to buy Internetpromotion on the cheap, as witness a published report that one of thefounders of H...

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CEO E-Biz Survival Kit
Media

CEO E-Biz Survival Kit

27y Sean Carton

CEO E-Biz Survival Kit

CEOs listen up. Sean's going to tell you how to keep you job before the board cans you. First, realize the momentous effect of the web on your busines...

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mPhase Technologies Hires First Media Group as AOR
Media

mPhase Technologies Hires First Media Group as AOR

27y Beth Cox

mPhase Technologies Hires First Media Group as AOR

Norwalk, CT-based mPhase Technologies Inc., a provider ofhigh-speed Internet access and digital video delivery, named Syracuse,NY-based First Media Gr...

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Adauction.com Re-launches Site, Creates Media Buyer Portal
Media

Adauction.com Re-launches Site, Creates Media Buyer Portal

27y Beth Cox

Adauction.com Re-launches Site, Creates Media Buye...

San Francisco-based Adauction.com re-launched its Web site tocreate a vertical portal for media buyers. Read More...

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Free Forum Expands Reach With New Partnerships
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Free Forum Expands Reach With New Partnerships

27y Beth Cox

Free Forum Expands Reach With New Partnerships

New York City-based Free Forum Network signed marketingagreements with ShopNow.com, Excite, Netscape, Starting Point, Geocities andPlanet Direct. Read...

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net.Genesis, NetGravity Integrate Products
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net.Genesis, NetGravity Integrate Products

27y Beth Cox

net.Genesis, NetGravity Integrate Products

Cambridge, MA-based e-business intelligence company net.Genesis Corp. and San Mateo, CA-based NetGravity Corp. formed a partnership toprovide integrat...

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iVillage Signs to Use DoubleClick's DART
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iVillage Signs to Use DoubleClick's DART

27y Beth Cox

iVillage Signs to Use DoubleClick's DART

New York City-based women's network iVillage selected DoubleClick's DART adserving solution to target and manage ad inventory and generate performance...

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Slate Redesign Integrates Ads With Content
Media

Slate Redesign Integrates Ads With Content

27y Beth Cox

Slate Redesign Integrates Ads With Content

Microsoft's Slate online magazine, which recentlyswitched to a free, ad-backed business model, unveiled site enhancements thatinclude more intuitive n...

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Mindspring Signs Concert Sponsor Deal
Media

Mindspring Signs Concert Sponsor Deal

27y Beth Cox

Mindspring Signs Concert Sponsor Deal

ISP Mindspring Enterprises signed a sponsorship agreement with SFXEntertainment Inc. for the 1999 concert season extending to 10 major SFXvenue market...

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Financial Intranet Taps Theismann for National Campaign
Media

Financial Intranet Taps Theismann for National Campaign

27y Beth Cox

Financial Intranet Taps Theismann for National Cam...

Ardsley, NY-based Financial Intranet Inc., a financial video-on-demandnetwork, hired football legend Joe Theismann to become FNTN's corporatespokesper...

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Business-to-Business Ad Network Launches
Media

Business-to-Business Ad Network Launches

27y Beth Cox

Business-to-Business Ad Network Launches

Chicago-based B2BWorks, calling itself an "onlinenetwork serving business-to-business advertisers," launched with a lineup of110 Web sites covering al...

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Be Free Forms Strategic Alliance With Trellix
Media

Be Free Forms Strategic Alliance With Trellix

27y Beth Cox

Be Free Forms Strategic Alliance With Trellix

Marlborough, MA-based affiliate marketing company Be Free Inc. established a strategicagreement with Waltham, MA-based Trellix Corp., a developer of W...

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Acclaim.Net Signs With 24/7 Media
Media

Acclaim.Net Signs With 24/7 Media

27y Beth Cox

Acclaim.Net Signs With 24/7 Media

Glen Cove, NY-based interactive entertainment company Acclaim EntertainmentInc. signed with 24/7 Media Inc. to be its exclusiveadvertising sales repre...

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New Web Site Offers Free Marketing and PR Tips
Media

New Web Site Offers Free Marketing and PR Tips

27y Beth Cox

New Web Site Offers Free Marketing and PR Tips

Beverly, MA-based Marketing Options, an advertising and PR agency forhigh-tech companies, launched a new Web site for technology marketersthat offers ...

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AOL Signs Bank Marketing Deals
Media

AOL Signs Bank Marketing Deals

27y Beth Cox

AOL Signs Bank Marketing Deals

Dulles, VA-based America Online Inc. signed multi-year marketingpacts with five banks as part of the re-launch of its full-service BankingCenter in th...

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Engage Technologies Files for IPO
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Engage Technologies Files for IPO

27y Beth Cox

Engage Technologies Files for IPO

Andover, MA-based profile-driven marketing solutions company Engage Technologies filed withthe Securities and Exchange Commission for an IPO that coul...

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Adsmart Names Chief Financial Officer
Media

Adsmart Names Chief Financial Officer

27y Beth Cox

Adsmart Names Chief Financial Officer

Andover, MA-based Adsmart, a majority-owned subsidiary of CMGI Inc., named Barbara Kaczynski as chieffinancial officer. Read More...

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Cyberian Outpost Launches New TV, Radio Ads
Media

Cyberian Outpost Launches New TV, Radio Ads

27y Beth Cox

Cyberian Outpost Launches New TV, Radio Ads

Kent, CT-based online computer goods retailer Cyberian Outpost Inc. began the secondphase of its brand building campaign with a new series of radio an...

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Spinner.com Joins @dVenture Network
Media

Spinner.com Joins @dVenture Network

27y Beth Cox

Spinner.com Joins @dVenture Network

San Francisco-based Internet music service Spinner.com has joined VentureDirectWorldwide's @dVenture advertising network. Read More...

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AdForce, MediaMetrix Stocks Double on Opening Day
Media

AdForce, MediaMetrix Stocks Double on Opening Day

27y Beth Cox

AdForce, MediaMetrix Stocks Double on Opening Day

AdForce and MediaMetrix went public late last week, and the market sent bothcompanies skyward on their first day of trading. Read More...

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