Last week, Janet looked at what ad reps from other media are doing to break into Internet advertising. This week, she switches roles and looks at how ...
View articleAustin, TX-based business information provider Hoover's Inc., publisher of Hoover's Online, named Jani Farlow Spede asvice president of advertising an...
View articleSan Francisco-based Internet music service Spinner.com has joined VentureDirectWorldwide's @dVenture advertising network. Read More...
View articleAdForce and MediaMetrix went public late last week, and the market sent bothcompanies skyward on their first day of trading. Read More...
View articleThe most-clicked on ad for the week ending May 2 was from Lowestfare.com, with a2.6 percent click rate and an audience reach of 3.2 percent, according...
View articleBoca Raton, FL-based International Internet Inc. signed with ad network Flycast Communications to purchase 20million banners to advertise Internet cig...
View articleE-mail marketing company Digital Impact Inc. and customercommunications firm Kana Communications formed a strategicmarketing alliance to offer a solut...
View articleSanta Clara, CA-based USWeb/CKS acquired Modern BusinessTechnology (MBT), a provider of IT consulting services based in Schaumburg,IL. Financial terms...
View articleImpressed by all the hype about the growth of Internet ad spending? Here's alittle reality check. Read More...
View articleNielsen//NetRatings, the Internet measurement service from Nielsen MediaResearch and NetRatings Inc., signed America Online as a client and said the o...
View articleIndependent film producer New Line Cinema signed a marketing deal with America Online that the companies said"represents the largest online-only upfro...
View articleAd network 24/7 Media selected Newtown Square,PA-based Naviant Technology Solutions to design anddevelop its next-generation ad targeting database sys...
View articleAd backed, free-to-the-user ISP NetZero Inc. and Web site directoryoperation Looksmart signed a multi-million dollardeal under which the two companies...
View articleSan Mateo, CA-based NetGravity entered a strategicpartnership with Nielsen//NetRatings that willallow it to provide joint customers with access to the...
View articleWarminster, PA-based TV / Web auction firm bidnow.com launched a 500-million impressionad campaign with New York City-based DoubleClick Inc. Read More...
View articleA new study by the Association of National Advertiserssaid that the percentage of companies surveyed that advertise online slippedfrom 68 percent in 1...
View articleNorwalk, CT-based agency Modem Media.Poppe TysonInc. posted a net loss of $473,000 for the quarter ended March 31, itsfirst quarter as a public compan...
View articleNew York City-based Internet discount clothing retailer Bluefly Inc. signed an online advertisingdeal with MSN.com to become a merchant in the Clothes...
View articleStreaming media company RealNetworks Inc. launched a new rich mediaadvertising solution called the RealSystem G2 Advertising Application thatintegrate...
View articleCupertino, CA-based banner exchange HyperBanner said it has secured $4million in equity financing from investment banking firm Hambrecht & Quist. Read...
View articlePalo Alto, CA-based online brokerage E*TRADE Group Inc. extended its relationshipwith America Online through an additionalmultimillion-dollar marketin...
View articleWhat's the role of today's media planner? If Tom had to sum it up in one sentence it would be: Find the most efficient ways to reach or exceed the cli...
View articleUbarter.com signed with The MWW Group and MWW/Savitt to spearhead theupcoming launch of its e-commerce business-to-business barter site. Read More...
View articleSan Mateo, CA-based Women.com Networks selected Citron Haligman BedecarreEURO RSCG (CHB) of San Francisco as its new offline advertising agencyof reco...
View articleArroyo Grande, CA-based AmeriComUSA Inc. launched its AdCastand TrueManagement systems, providing non-scrollable, rich media e-billboardsthat stay on ...
View articleAmerican Drug Stores Inc., a national drug chain whose retail operations include Osco Drug andSav-on drugs, has partnered with planet U to provide sho...
View articleNew York City-based K2 Design Inc. said that Andrea Remyn andJason Lucas have joined the interactive agency in the newly created positionsof director ...
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