BrainPlay.com, Bluefly Plan Women.com Campaigns
Media

BrainPlay.com, Bluefly Plan Women.com Campaigns

27y Beth Cox

BrainPlay.com, Bluefly Plan Women.com Campaigns

Women.com Networks signed marketing andadvertising agreements withDenver-based kids-oriented retailer BrainPlay.com and New York City-basedclothing re...

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Global Music Network Selects Townsend Agency
Media

Global Music Network Selects Townsend Agency

27y Beth Cox

Global Music Network Selects Townsend Agency

Global Music Network has selected SanDiego-based The Townsend Agency for its publicrelations and marketing communications effort. Read More...

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FiNet.com Plans Campaign on Ask Jeeves
Media

FiNet.com Plans Campaign on Ask Jeeves

27y Beth Cox

FiNet.com Plans Campaign on Ask Jeeves

Walnut Creek, CA-based Finet Holdings Corp., owner and operator of homefinance site FiNet.com, signed an advertising agreementwith Ask Jeeves, a provi...

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24/7 Media Signs Two-Year Pact With MapQuest.com
Media

24/7 Media Signs Two-Year Pact With MapQuest.com

27y Beth Cox

24/7 Media Signs Two-Year Pact With MapQuest.com

New York City-based 24/7 Media Inc. signed MapQuest.com to an expanded, two-yearglobal advertising sales services agreement. Read More...

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DSL Tops Cable Modems
Data insights

DSL Tops Cable Modems

27y Michael Pastore

DSL Tops Cable Modems

As the debate over which technology will provide high-speed Internet access continues to rage, Keynote Systems set up a test where DSL and cable modem...

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EDUVERSE Adds to Internet Advertising Advisory Board
Media

EDUVERSE Adds to Internet Advertising Advisory Board

27y Beth Cox

EDUVERSE Adds to Internet Advertising Advisory Boa...

Reno, NV-based EDUVERSE Accelerated Learning Systems Inc.appointed advertising executive Mary Doan to the company's InternetAdvertising Advisory Board...

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Avenue A Secures $19 Million in Venture Financing
Media

Avenue A Secures $19 Million in Venture Financing

27y Beth Cox

Avenue A Secures $19 Million in Venture Financing

Seattle-based interactive agency Avenue A Inc. completed a $19 million roundof financing by three venture capital firms. Read More...

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EDUVERSE Adds to Internet Advertising Advisory Board
Media

EDUVERSE Adds to Internet Advertising Advisory Board

27y Beth Cox

EDUVERSE Adds to Internet Advertising Advisory Boa...

Reno, NV-based EDUVERSE Accelerated Learning Systems Inc.appointed advertising executive Mary Doan to the company's InternetAdvertising Advisory Board...

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CPR Communications Signs Shnoo.Com Inc.
Media

CPR Communications Signs Shnoo.Com Inc.

27y Beth Cox

CPR Communications Signs Shnoo.Com Inc.

Teterboro, NJ-based online store Shnoo.com Inc. which beginning in Septemberwill offer seasonal/holiday goods, has contracted with CPR Communications ...

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Newly Named About.com Plans $10 Million Campaign
Media

Newly Named About.com Plans $10 Million Campaign

27y Beth Cox

Newly Named About.com Plans $10 Million Campaign

New York City-based MiningCo.com Inc. said it plans a $10 million brandinginitiative in support of its new name, About.com Inc. Read More...

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CareerPath.com Adds Eight Newspaper Affiliates
Media

CareerPath.com Adds Eight Newspaper Affiliates

27y Beth Cox

CareerPath.com Adds Eight Newspaper Affiliates

Los Angeles-based employment advertising site CareerPath.com said it has signed eightnew newspaper affiliates. Read More...

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FiNet.com Plans Campaign on Ask Jeeves
Media

FiNet.com Plans Campaign on Ask Jeeves

27y Beth Cox

FiNet.com Plans Campaign on Ask Jeeves

Walnut Creek, CA-based Finet Holdings Corp., owner and operator of homefinance site FiNet.com, signed an advertising agreementwith Ask Jeeves, a provi...

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Microsoft Top Advertiser for Week Ending May 9
Media

Microsoft Top Advertiser for Week Ending May 9

27y Beth Cox

Microsoft Top Advertiser for Week Ending May 9

Microsoft was the top Internet advertiser for the week ending May 9,according todata from BannerTrack, Nielsen//NetRatings' syndicatedadvertising rese...

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Study Confirms Effectiveness of Interstitial Ads
Media

Study Confirms Effectiveness of Interstitial Ads

27y Beth Cox

Study Confirms Effectiveness of Interstitial Ads

A new study of interstitial advertising confirms the effectiveness of suchads despite an apparent lack of consumer acceptance. Read More...

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Hitsgalore.com Named in Securities Fraud Lawsuit
Media

Hitsgalore.com Named in Securities Fraud Lawsuit

27y Beth Cox

Hitsgalore.com Named in Securities Fraud Lawsuit

The Los Angeles law firm of Weiss & Yourman said that it has filed asecurities fraud class action complaint against troubled Hitsgalore.com Inc. on be...

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Report: Non-Tech Ad Spending On the Rise
Media

Report: Non-Tech Ad Spending On the Rise

27y Beth Cox

Report: Non-Tech Ad Spending On the Rise

Although computers and software (including online services) continued to bethe top spending category in Internet advertising in 1998, the fastestgrowi...

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Outsourcing Sales
Media

Outsourcing Sales

27y Janet Ryan

Outsourcing Sales

Last week, Janet looked at what ad reps from other media are doing to break into Internet advertising. This week, she switches roles and looks at how ...

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THINK Launches E-Shop for Shell-Ferrari Race Team
Media

THINK Launches E-Shop for Shell-Ferrari Race Team

27y Beth Cox

THINK Launches E-Shop for Shell-Ferrari Race Team

THINK New Ideas Inc. said it has designedand developed an e-commerce shop for the Shell-Ferrari Web site that willoffer co-branded merchandise for the...

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TUCOWS to Deliver Ads During Downloads
Media

TUCOWS to Deliver Ads During Downloads

27y Beth Cox

TUCOWS to Deliver Ads During Downloads

Software distribution company TUCOWS signed to use SmartDownload fromAtlanta-based Software Builders International,allowing an advertising pipeline to...

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Real Media Expands Sales Staff
Media

Real Media Expands Sales Staff

27y Beth Cox

Real Media Expands Sales Staff

New York City-based Internet ad network and technology company Real Media said it has made three hiresthat add strength and experience to its sales ma...

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Dell, Micron Settle Charges of Deceptive Ads
Media

Dell, Micron Settle Charges of Deceptive Ads

27y Beth Cox

Dell, Micron Settle Charges of Deceptive Ads

Dell Computer Corp. and Micron Electronics Inc. have settledgovernment charges they used deceptive Internet and/or television ads to sellcomputer leas...

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Hitsgalore.com Founder Resigns; Stock Tanks
Media

Hitsgalore.com Founder Resigns; Stock Tanks

27y Beth Cox

Hitsgalore.com Founder Resigns; Stock Tanks

The founder of Hitsgalore.com reportedly has resignedin the wake of a disclosure that he was accused by the government of cheatingcustomers at a previ...

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Dell, Micron Settle Charges of Deceptive Ads
Media

Dell, Micron Settle Charges of Deceptive Ads

27y Beth Cox

Dell, Micron Settle Charges of Deceptive Ads

Dell Computer Corp. and Micron Electronics Inc. have settledgovernment charges they used deceptive Internet and/or television ads to sellcomputer leas...

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SF Interactive Launches San Francisco Music Box Company Site
Media

SF Interactive Launches San Francisco Music Box Company Site

27y Beth Cox

SF Interactive Launches San Francisco Music Box Co...

San Francisco-based SF Interactive has launched a new musical gift and collectibles Web site for the San Francisco Music Box & Gift Company. Read More...

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Everything's Free But The Speech
Media

Everything's Free But The Speech

27y Greg Sherwin and Emily Avila

Everything's Free But The Speech

Less than 24 hours after the tragic shooting deaths at Columbine High School in Colorado, the news media were looking to blame the Internet for inspir...

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24/7 Media Posts $7.24M Loss as Revenues Rise
Media

24/7 Media Posts $7.24M Loss as Revenues Rise

27y Beth Cox

24/7 Media Posts $7.24M Loss as Revenues Rise

New York City-based ad network 24/7 Media Inc. posted a net loss for thefirst quarter ending March 31 of $7.24 million, up from a net loss of $2.41mil...

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Fleet Credit Card Signs Potential $32M Deal With 24/7 Media
Media

Fleet Credit Card Signs Potential $32M Deal With 24/7 Media

27y Beth Cox

Fleet Credit Card Signs Potential $32M Deal With 2...

Fleet Credit Card Services signed a multi-year marketing deal with NewYork-based 24/7 Media Inc. that the companies said hasthe potential to generate ...

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