New York City-based Real Media Inc. said a number of additionalcompanies have signed to employ its Open AdStream (OAS) ad server software,including Sa...
View articleAlameda, CA-based ValueStar Corp., which provides online customersatisfaction ratings of local service businesses, said it plans a marketingcampaign v...
View articleKrillions of new ad formats, but which one? Looking for a response rate more than 10 times higher than animated GIFs? Get some tips off Tom for evalua...
View articleSan Francisco-based Personify Inc., a provider of e-marketingsoftware and services, said that Blue Shield of California, Creative,Hoover's Online, Pat...
View articleAfter a two-month review, Ardsley, NY-based online research and shoppingservice WorldSpy named McCann-Erickson New York as its advertisingagency of re...
View articleBerkeley, CA-based Cybergold Inc., one of the firstWeb-based incentive marketers, filed for an initial public offering thatcould raise as much as $46 ...
View articleSan Francisco-based startup Licensemusic.com has launched as asite that offers music buyers for creative an opportunity to select, buy anddownload mus...
View articleThe CNN News Group and IT media and information services company IDG signed a marketing and cross-promotionalliance valued at $50 million that include...
View articleNew York City-based K2 Design Inc. was selected to create anonline presence for the Metro New York service unit of Arthur Andersen LLP. Read More...
View articleSan Francisco-based Lot21 Interactive Advertising introducedwhatit called "the first-ever Macromedia Generator-enhanced ad banner." Read More...
View articleNew York City-based Fallon McElligott said it has won theadvertising account for Atlanta-based ISP MindSpring Enterprises Inc. Billingswere undisclose...
View articleRed Bank, NJ-based database marketer ConsumerNet signed a deal with AdTools Inc. to obtain exclusiverightsto market and sell the latter's IceNine e-ma...
View articlePompano Beach, FL-based Broadcast.com and Dallas-based Visual Data Corp. formed a business services,advertising and distribution partnership to create...
View articleSan Diego-based The Marino Group, a full service marketingorganization, said it will be handling all aspects of marketing, advertisingand public relat...
View articleCupertino, CA-based online ad management service AdForce Inc. signed an agreement withB2BWorks, an online advertising network, to provide premium ad m...
View articlePalo Alto, CA-based Web advertising management services company AdKnowledge said that auction site eBay has selected the AdKnowledge System aspart of ...
View articleSunnyvale, CA-based Infoseek Corp. launched a four-month,multi-million dollar national TV advertising campaign to promote the GO Network. Read More...
View articleNew York City-based ad network DoubleClick Inc. in conjunction with Infospace.com launched a shopping andservices program that offers e-commerce adver...
View articleMacromedia Inc. and @Home Network Tuesday entered into analliance that will bring rich media advertising to Macromedia'sapplications by integrating @H...
View articleThomson & Thomson (T&T), atrademark, copyright and online brand identity research company, deliveredBannerStake, a free tool that helps organizations ...
View articleNew York City-based iVillage Inc. signed a $1.7-million,year-long sponsorship deal with Glaxo Wellcome Inc. Read More...
View articleExcite Inc. Monday launched the Excite AffiliatesNetwork powered by San Francisco-based SmartAge, offering affiliates creditstoward free online advert...
View articleNew York City-based DoubleClick Inc. said that Comedy Central Online has signed tobecome a member of DoubleClick's Select Network of premium sites. Re...
View articleSan Francisco-based Adauction.com and Microsoft's MSN LinkExchange signed a dealdesigned to enhance advertising opportunities for small businesses. Re...
View articleNew York City-based interactive agency THINK New Ideas reportedly is on the blockand already has four or five suitors, according to published reports....
View articleAmazon.com led the list of top 10 banners ranked by reach for the week endingMay 16, according to Nielsen//NetRatings, theInternet measurement service...
View articleCampbell, CA-based photo-sharing Web site PhotoLoft.com signed a rep agreement withAndover, MA-based online advertising network Adsmart, a subsidiary ...
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