Flycast Offers Testing Program for Creative
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Flycast Offers Testing Program for Creative

27y Beth Cox

Flycast Offers Testing Program for Creative

San Francisco-based ad network Flycast Communications Corp. introducedFlycast AdLab, a program for online advertisers that the company said"provides e...

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Pets.com Begins Campaign on XOOM.com
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Pets.com Begins Campaign on XOOM.com

27y Beth Cox

Pets.com Begins Campaign on XOOM.com

San Francisco-based Pets.com, an online provider of petproducts, information and services, began an online campaign with XOOM.com, a direct e-commerce...

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Women.com Networks Launches TV Campaign
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Women.com Networks Launches TV Campaign

27y Beth Cox

Women.com Networks Launches TV Campaign

San Mateo, CA-based Women.com Networks launched a new televisionadvertising campaign with the tagline "Women-not-Cliches." Read More...

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Sears Plans Ad Campaign on MSN Network
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Sears Plans Ad Campaign on MSN Network

27y Beth Cox

Sears Plans Ad Campaign on MSN Network

Sears, Roebuck and Co. and Microsoft Corp. signed a two-year, multi-milliondollar agreement for Sears to advertise across the MSN Network of Internet ...

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ZDNet Launches 'ZDNet Smart Serving' Ad Program
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ZDNet Launches 'ZDNet Smart Serving' Ad Program

27y Beth Cox

ZDNet Launches 'ZDNet Smart Serving' Ad Program

San Francisco-based ZDNet launched "ZDNet Smart Serving," a newWeb advertising program that enables advertisers to target their campaigns toZDNet visi...

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MarketWatch.com Signs International Deal With DoubleClick
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MarketWatch.com Signs International Deal With DoubleClick

27y Beth Cox

MarketWatch.com Signs International Deal With Doub...

DoubleClick Inc. has signed aninternational ad sales partnership with financial news site CBS Marketwatch. Read More...

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GoTo.com Offers Tools Giving More Control to Advertisers
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GoTo.com Offers Tools Giving More Control to Advertisers

27y Beth Cox

GoTo.com Offers Tools Giving More Control to Adver...

Pasadena, CA-based GoTo.com, a provider of targetedpay-for-performance online advertising, launched a new suite of tools thatenables Web sites to take...

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Polaroid Promotes E-Commerce Effort
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Polaroid Promotes E-Commerce Effort

27y Beth Cox

Polaroid Promotes E-Commerce Effort

Polaroid launched a promotion for its new e-commerce site designed to promotesales of its new Digital Photo Printers. Read More...

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Top Banner Honors Go to Bonzi Software
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Top Banner Honors Go to Bonzi Software

27y Beth Cox

Top Banner Honors Go to Bonzi Software

Bonzi Software had the top-ranked bannerbased on reach percentage for the week ending May 23, according to theBannerTrack service of Nielsen//NetRatin...

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WinStar Interactive Adds Clients
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WinStar Interactive Adds Clients

27y Beth Cox

WinStar Interactive Adds Clients

New York City-based WinStar Interactive, a unit ofWinstar Communications Inc. signed three new Web publishers to its rep list.WinStar Interactive gene...

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DeVito/Verdi Wins $23M ecampus.com Account
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DeVito/Verdi Wins $23M ecampus.com Account

27y Beth Cox

DeVito/Verdi Wins $23M ecampus.com Account

Lexington, KY-based ecampus.com awarded its estimated $23million online college bookstore account to DeVito/Verdi in New York Cityafter a review that ...

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Intrex Inc. Retains USWeb/CKS
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Intrex Inc. Retains USWeb/CKS

27y Beth Cox

Intrex Inc. Retains USWeb/CKS

New York City-based Intrex Inc. retained USWeb/CKS to collaborate on Intrex's plannedInternet financial and informational services portal. Spending wa...

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infoUSA.com Launches National Campaign
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infoUSA.com Launches National Campaign

27y Beth Cox

infoUSA.com Launches National Campaign

Sunnyvale, CA-based infoUSA launched a national ad campaign forits Web site, recently redesigned as a vertical portal for small businessowners, entrep...

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Crosswalk.Com Launches Radio-TV Campaign
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Crosswalk.Com Launches Radio-TV Campaign

27y Beth Cox

Crosswalk.Com Launches Radio-TV Campaign

Chantilly, VA-based Crosswalk.com Inc. launched a national adcampaign on the Rush Limbaugh and Dr. Laura radio shows and bought titlesponsorship for t...

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NetGravity, Net Perceptions Integrate Solutions
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NetGravity, Net Perceptions Integrate Solutions

27y Beth Cox

NetGravity, Net Perceptions Integrate Solutions

San Mateo, CA-based NetGravity signed a partner deal withMinneapolis, MN-based Net Perceptions to integrateNetGravity's AdServer solution and the Net ...

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Looksmart, WOWFactor.com Sign Marketing Pact
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Looksmart, WOWFactor.com Sign Marketing Pact

27y Beth Cox

Looksmart, WOWFactor.com Sign Marketing Pact

Web site directory company Looksmart signed a marketing deal with WOWFactor, the flagship e-commerce brandof Frontline Communications and a sitefocuse...

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Organic Opens London Office
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Organic Opens London Office

27y Beth Cox

Organic Opens London Office

San Francisco-based Organic opened an office in London toserve the European Internet market, offering a range of interactive servicesincluding e-comme...

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Report: Hitsgalore Founder Once Jailed for Fraud
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Report: Hitsgalore Founder Once Jailed for Fraud

27y Beth Cox

Report: Hitsgalore Founder Once Jailed for Fraud

The founder and majority shareholder of Rancho Cucamonga, CA-based ad companyHitsgalore.com, Dorian Reed, spent 10months in a federal prison after bei...

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Looksmart, WOWFactor.com Sign Marketing Pact
Media

Looksmart, WOWFactor.com Sign Marketing Pact

27y Beth Cox

Looksmart, WOWFactor.com Sign Marketing Pact

Web site directory company Looksmart signed a marketing deal with WOWFactor, the flagship e-commerce brandof Frontline Communications and a sitefocuse...

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Community Chest
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Community Chest

27y Greg Sherwin and Emily Avila

Community Chest

As an engine for sweeping social and economic change, the Internet has brought us cybersex, cyberstalkers, e- commerce, and a renewable crop of paper ...

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Newspapers See No Threat from Web for Ad Dollars
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Newspapers See No Threat from Web for Ad Dollars

27y Beth Cox

Newspapers See No Threat from Web for Ad Dollars

Newspaper publishers from around the world see other newspapers, not the Web,as their primary competition for ad dollars, according to a recent survey...

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Pixels And Brick
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Pixels And Brick

27y Frank Catalano

Pixels And Brick

What's the next frontier for online marketing? Immersive VRML ads? Tastefully personalized spam? How about something really daring --like moving the e...

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XOOM.com Signs Sponsor Deals
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XOOM.com Signs Sponsor Deals

27y Beth Cox

XOOM.com Signs Sponsor Deals

San Francisco-based XOOM.com Inc. signed sponsorship ande-commerce agreements with Gateway SpotShop by NECX, a source for computerproducts on the Inte...

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Owning The Future
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Owning The Future

27y Gerry McGovern

Owning The Future

On the Internet, whoever owns the relationship with the customer owns the future. The Internet allows us to know our customers better, and just as imp...

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Gobi, theglobe.com Sign Marketing Pact
Media

Gobi, theglobe.com Sign Marketing Pact

27y Beth Cox

Gobi, theglobe.com Sign Marketing Pact

New York City-based community site operation theglobe.com and Gobi Inc., a provider of PCs withunlimited Internet access for a monthly fee, signed an ...

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Think New Ideas Wins JB Oxford Account
Media

Think New Ideas Wins JB Oxford Account

27y Beth Cox

Think New Ideas Wins JB Oxford Account

Los Angeles-based JB Oxford Holdings Inc., a provider of discount and onlinebrokerage services, selected Think New Ideas Inc. to design andimplement i...

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Sony Online Entertainment Expands Ad Staff
Media

Sony Online Entertainment Expands Ad Staff

27y Beth Cox

Sony Online Entertainment Expands Ad Staff

New York City-based Sony Online Entertainment (SOE) has added three newmembers to its ad sales team and established a sales office in San Francisco. R...

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