Morningstar.Net Offers New Ad Options to Mutual Funds
Media

Morningstar.Net Offers New Ad Options to Mutual Funds

27y Beth Cox

Morningstar.Net Offers New Ad Options to Mutual Fu...

Chicago-based Morningstar.Net said it has developed anew advertising alternative on its Quicktake Report pages. Read More...

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24/7 Media Signs GoTo.com
Media

24/7 Media Signs GoTo.com

27y Beth Cox

24/7 Media Signs GoTo.com

New York City-based 24/7 Media Inc. signed a multi-yearexclusive ad rep agreement with search engine GoTo.com, which will join The24/7 Network in its ...

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Stockgroup.com Signs Search Term Ad Pact With Yahoo!
Media

Stockgroup.com Signs Search Term Ad Pact With Yahoo!

27y Beth Cox

Stockgroup.com Signs Search Term Ad Pact With Yaho...

Vancouver, BC-based Stock Research Group Inc. a subsidiary of I-Tech HoldingsGroup Inc. that operates Stockgroup.com, signed a contract withYahoo! to ...

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IBM To Yank Ads From Sites With No Privacy Policy
Media

IBM To Yank Ads From Sites With No Privacy Policy

27y Beth Cox

IBM To Yank Ads From Sites With No Privacy Policy

In a move that is sure to bolster the use of privacy policies, IBM Corp., whichplans to spend about $60 million on online ads this year, said Wednesda...

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Advertising Agency CIO Conference on Tap
Media

Advertising Agency CIO Conference on Tap

27y Beth Cox

Advertising Agency CIO Conference on Tap

Faculty from a variety of small, medium and large advertising agencies willoffer insights on how agencies can make the wisest information technologyin...

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Engage Launches New Geo-Targeting Solution
Media

Engage Launches New Geo-Targeting Solution

27y Beth Cox

Engage Launches New Geo-Targeting Solution

Andover, MA-based Engage Technologies, a provider of profile-based Internet marketing solutions, introduced Engage GeoKnowledge, a new Web-based targe...

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Ad-backed 'Get Paid To Surf the Web' Service Launched
Media

Ad-backed 'Get Paid To Surf the Web' Service Launched

27y Beth Cox

Ad-backed 'Get Paid To Surf the Web' Service Launc...

AllAdvantage.com launcheda new ad-backed service that pays Internet users to be online in exchange forputting theAllAdvantage.com Viewbar at the botto...

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CoolSavings, Advo's Super Coups Plan Local Site
Media

CoolSavings, Advo's Super Coups Plan Local Site

27y Beth Cox

CoolSavings, Advo's Super Coups Plan Local Site

Targeted direct mail marketing company Advo Inc. and Web coupon company CoolSavings said they will jointly testmarket a co-branded local coupon Web si...

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@d:tech Conference Set for May 3-5 in San Francisco
Media

@d:tech Conference Set for May 3-5 in San Francisco

27y Beth Cox

@d:tech Conference Set for May 3-5 in San Francisc...

"Winning Internet Strategies, Today's Marketing Imperative" will be the themefor the next @d:tech conference, in San Francisco May 3-5 at the HyattEmb...

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Adsmart Adds 20 New Sites to Network
Media

Adsmart Adds 20 New Sites to Network

27y Beth Cox

Adsmart Adds 20 New Sites to Network

Ad network Adsmart in Andover, MA said it has added 20new brand name Web sites, bringing the total number of impressions undercontract to more than 1....

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Anti-Spammer Forms Big-Name Partnerships
Media

Anti-Spammer Forms Big-Name Partnerships

27y Zachary Rodgers

Anti-Spammer Forms Big-Name Partnerships

Bright Light Technologies, makers ofanti-spam software and e-mailprograms, has formed partnerships with a slew of industry players,including Netscape,...

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MSN Expedia Signs Deals With Hotel, Travel Firms
Media

MSN Expedia Signs Deals With Hotel, Travel Firms

27y Beth Cox

MSN Expedia Signs Deals With Hotel, Travel Firms

Microsoft Corp.'s MSN Expedia travel service signed marketing agreements withStarwood Hotels and Resorts Worldwide, Hyatt Hotels and Resorts andTravel...

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Going Offline
Media

Going Offline

27y Tom Hespos

Going Offline

It's important to have a baseline understanding of offline media to get the most response out of any traditional advertising campaigns you might consi...

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24/7 Media Launches Turnkey Online Direct Marketing Service
Media

24/7 Media Launches Turnkey Online Direct Marketing Service

27y Beth Cox

24/7 Media Launches Turnkey Online Direct Marketin...

New York City-based 24/7 Media Inc. launched 24/7 Promotions, aturnkey online direct marketing service "that generates qualified customerleads while l...

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In Defense of Banners
Media

In Defense of Banners

27y Chris Maher

In Defense of Banners

A recently published study shows that banner advertising is at least as effective as television commercials when it comes to branding. For Chris Maher...

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Online Partners Launches Marketing Test Site
Media

Online Partners Launches Marketing Test Site

27y Beth Cox

Online Partners Launches Marketing Test Site

San Francisco-based Online Partners launched eCommunity,a program "that allows advertisers to target, test, refine and deliveradvertising and promotio...

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FasTV.com to Feature Public Service Television Spots
Media

FasTV.com to Feature Public Service Television Spots

27y Beth Cox

FasTV.com to Feature Public Service Television Spo...

Many of The Ad Council's greatest public-service TV spots will be archived andavailable on the Web through a new relationship with FasTV.com, a search...

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PayForView.com Signs Deal With AirTime Interactive
Media

PayForView.com Signs Deal With AirTime Interactive

27y Beth Cox

PayForView.com Signs Deal With AirTime Interactive

Reno, NV-based PayForView.com Inc.signed an ad repagreement with New York based AirTime Interactive, a boutiqueadvertising firm with Internet experien...

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Scoot.com Plc Signs With 24/7 Media Europe
Media

Scoot.com Plc Signs With 24/7 Media Europe

27y Beth Cox

Scoot.com Plc Signs With 24/7 Media Europe

London-based Scoot.com Plc signed an agreement with 24/7 Media Europe to market a substantialpart of its banner advertising and sponsorship inventory,...

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ValueClick Network Signs Seven New Advertisers
Media

ValueClick Network Signs Seven New Advertisers

27y Beth Cox

ValueClick Network Signs Seven New Advertisers

Santa Barbara, CA-based cost-per-click advertising network ValueClick said it has signed seven newadvertisers and is now serving over 12 million adver...

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Warner Bros. Online, eBay Form Marketing Alliance
Media

Warner Bros. Online, eBay Form Marketing Alliance

27y Beth Cox

Warner Bros. Online, eBay Form Marketing Alliance

Warner Bros. Online Monday sealed a three- year marketing alliance with eBay, integrating the auction site throughoutthe Warner Bros. Online entertain...

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Glaxo Wellcome Names Agencies of Record
Media

Glaxo Wellcome Names Agencies of Record

27y Beth Cox

Glaxo Wellcome Names Agencies of Record

Pharmaceutical company Glaxo Wellcome Inc. named Young & Rubicam's The MediaEdge as its general market media buying and planning agency of record andM...

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Bid.Com Launches Advertising on its Canadian Site
Media

Bid.Com Launches Advertising on its Canadian Site

27y Beth Cox

Bid.Com Launches Advertising on its Canadian Site

Toronto-based Bid.Com International Inc. said it will introduce advertising onits Canadian site, using a new interface designed to accommodate banner ...

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Sales Managers That Sell
Media

Sales Managers That Sell

27y Janet Ryan

Sales Managers That Sell

Last week Janet generated some strong feedback from readers -- who insisted that good sales managers are those who spend their time selling. And Janet...

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K2 Design Posts $1.46 Million Loss for 4Q
Media

K2 Design Posts $1.46 Million Loss for 4Q

27y Beth Cox

K2 Design Posts $1.46 Million Loss for 4Q

Reeling from a management restructuring, New York City-based K2 Design Inc. posted a net loss for thefourth quarter ending Dec. 31 of $1.46 million, o...

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Gemstar, Dentsu, Tokyo News Service Form Joint Venture
Media

Gemstar, Dentsu, Tokyo News Service Form Joint Venture

27y Beth Cox

Gemstar, Dentsu, Tokyo News Service Form Joint Ven...

Pasadena, CA-based Gemstar InternationalGroup Limited hasentered into a joint venture with Dentsu Inc., the largeJapanese international advertising an...

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Solbright Acquires Dispatch From I/PRO
Media

Solbright Acquires Dispatch From I/PRO

27y Beth Cox

Solbright Acquires Dispatch From I/PRO

New York City-based Solbright Inc.,a developer of softwaresolutions that automate Internet marketing and advertising workflows, acquiredInternet Profi...

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