A recent report by marketing production services firm Charterhouse has revealed that the increasing importance of social media and brand awareness on ...
View articleClickZ spoke with Anna Bager, VP and general manager, Mobile Marketing Center of Excellence, Interactive Advertising Bureau, during Cannes Lions about...
View articleClickZ speaks with Jennifer Creegan, general manager, display advertising at Microsoft about Windows 8, the new Ad Pano format, and how to reach consu...
View articleGamers are increasingly satisfying their hunger for tutorials, relevant news on upcoming titles, and other insider tips on YouTube, according to a new...
View articleYouTube is where the traffic is, so brands with video content to distribute and monetize would do well to have a presence on the platform. Read More...
View articleGoogle Reader was finally put to rest yesterday as its service, first launched in 2005, joins the heap of other abandoned Google products, including G...
View articleA new survey by Netbiscuits has revealed a number of interesting factors about mobile users, including the fact that a quarter of consumers now browse...
View articleSolve Media launched Mobile TYPE-IN to deliver ads via the mobile web and mobile apps. Read More...
View articleJust as digital display advertising reshaped the ad sector with its focus on targeting and data, the growth of social advertising is forcing brands to...
View articleFacebook has announced it will be changing its policy regarding which ads appear next to what online content. Read More...
View articleAdobe has further added to its digital capabilities by announcing it will be purchasing Neolane, a company that specialises in cross-channel campaign ...
View articleNew research by Econsultancy has revealed that a significant number of consumers prefer to purchase items on desktops rather than mobile devices. Read...
View articleYou don't move people by pointing fingers. Holistic, collaborative leadership is key. Read More...
View articleClickZ speaks with Lovina McMurchy, general manager of Skype Advertising at Cannes Lions. Read More...
View articleWhether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of c...
View articleA new report looking into how SMBs in the US utilise digital media has revealed that 77% are utilising social media as part of their digital platform....
View articleCompanies such as Google, Mastercard and ABC Family have demonstrated the benefits of shaping digital marketing schemes according to real-time events....
View articleDigitas secured the first native ad distribution partnership for Sprint with The Huffington Post to showcase exclusive behind-the-scenes footage from ...
View articleWithin 8 hours of launching Video on Instagram, more than a year's worth of footage was shared. Meanwhile, the number of tweets containing a 6-second ...
View articleThe mobile channel affords us the ability to learn what resonates with consumers, allowing us to immediately convert these insights into dynamically m...
View articleA new study from Aimia, a global leader in loyalty management, argues that marketers must show restraint with digital communications or they will risk...
View articleHow to harness the essence of the most successful campaigns at Cannes for your brand. Read More...
View articleThe unique preference of Millennials for the intersection of video, social, and mobile means that marketers specifically targeting them now have extre...
View articleWhile various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country. Read Mor...
View articleThe Whatsapp co-founder repeats the message of Fight Club in a recent blog entry, which argues that 'Advertising has us chasing cars and clothes, work...
View articleIncluding stats on YouTube's Generation C in Hong Kong. Read More...
View articleYouTube has invited advertisers into its Partner Program as part of an ongoing initiative to help brands and their agencies create innovative content ...
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