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View articleNow that Cyber Monday 2015 has come and gone, digital marketers can borrow strategies that were proven to be successful and implement them in future r...
View articleGuest writers make an amazing contribution to ClickZ, and here are the most popular we’ve published this year. It’s not all about pageview...
View articleE-commerce cross-border trade in China is booming and is only set to grow. As Chinese consumers seek out genuine, quality international products, the ...
View articleIt's been more than a year since ClickZ wrote about the advent of alternative social platforms Ello, Tsū and Bubblews. We though it was time for an up...
View articleFor our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...
View articleThe CES expo hall and a new Sheraton campaign point to drones becoming a hot-ticket for consumers item in the near future. Can the same be said for ma...
View articleEmail marketers can organize strategy and increase efficiency for campaigns by using automation software in conjunction with flow charts. Read More...
View articleHow can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small p...
View articleTime will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China. Read More...
View articleBrands have shown that you don't necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz. Re...
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View articleFor the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously of...
View articleImprove your content strategy by analyzing Zappos' approach. Use YouTube and other media platforms to respond to consumers' behavior and conversation....
View articleHow can quotes from the hit TV sitcom Friends resonate within the context of email marketing? Read More...
View article“It’s as possible to measure a customer experience as it is to pick up jelly with a forklift truck.” If I had £1 for every time I heard that over-used...
View articleA study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK reveals Coca-Cola and Nike...
View articleCopywriting is very different from news or fiction writing. Good copywriting requires deep research, a strong headline and powerful visual assets. Rea...
View articleWhile ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...
View articleChristmas isn't just a time for good cheer, it's also a time for terrible advertising. From the overly sentimental and corny to the irritating and unc...
View articleDo you build a mobile-friendly website or a mobile app? Clue: they’re not the same thing. Which do you build first? Clue: the one with the biggest r...
View articleThe shopping cart, or basket, page is a gateway between (more often than not) the product page and the checkout process. In this post I’ll look ...
View articleBy: Frank Besteiro, head of business development and partnerships, AOL. The key to fostering profitable media partnerships that are mutually beneficia...
View articleAdam Tabachnikoff, senior vice president of global brand strategy for The Coffee Bean and Tea Leaf, shared his experience with building emotional conn...
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