Sometimes knowing the right decisions to make as a media buyer can be difficult, but implementing these five basic strategies will drive any campaign ...
View articleThe Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company...
View articleAll signs point to shorter videos being the way to go, but depending on which platform you're using - and what you're trying to accomplish there - tha...
View articleUnderstanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...
View articleMobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant...
View articleInstagram may only have nine extra seconds over its rival Vine, but it has managed to separate itself entirely from from the originators of micro soci...
View articleVine has taken a bit of a back seat to Instagram’s video functionality of late. Brands seem to prefer the longer format available to Instagram users (...
View articleThis week Star Wars turned Twitter into a marketing juggernaut in celebration of its premiere on December 18. Read More...
View articleThis past November, Pizza Hut, NYC & Company, Upworthy, and others made significant changes within their digital marketing departments by recruiti...
View articleWith the New Year just around the corner, this is an opportune time to evaluate and refine the fundamental processes affiliated with the execution of ...
View articleEarning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...
View articleNative advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as exampl...
View articleThe success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cros...
View articleMost marketers know that images are key to social engagement, but adding shoppable elements to images is the best way to see ROI on visual investments...
View articleGoogle's RankBrain and Hummingbird will take the context of search queries into more consideration when calculating rank. How will this impact your co...
View articleWith Facebook proving it’s possible to generate huge revenues from carefully targeting its audiences there are now plenty of startups crafting campaig...
View articleUTM tracking can bridge the gap between Google Analytics and results provided by different social media platforms. Here's how you can use it to your a...
View articleEmail programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ens...
View articleBefore prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...
View articleI’ve rounded up some of the best ecommerce infographics I’ve seen recently, covering topics such as testing and optimisation, returns rate...
View articleAs the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways ...
View articleVon Content is all about brands sharing their content with the people who really want it, which makes marketing customizable. Founder Dustin Blank see...
View articleThe digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...
View articleWeb and app development is a growing part of digital agency engagements. Agile, integrated collaboration on development and creative can prevent slipp...
View articleDigital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become ...
View articleDot Native is offering our readers free access to their newest master class, developed in partnership with content marketing geniuses at HubSpot. Read...
View articleE-commerce in Southeast Asia is set to overtake the U.S. in the next five years, according to a panel of experts at ClickZ Live Bangkok. Read More...
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