Media Meshing: An Evolution in Media Consumption
Media

Media Meshing: An Evolution in Media Consumption

21y Pete Lerma

Media Meshing: An Evolution in Media Consumption

How can you take advantage of the next step in media consumption? Read More...

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Video Delivery Platforms Experience Shift
Marketing

Video Delivery Platforms Experience Shift

21y Enid Burns

Video Delivery Platforms Experience Shift

MPEG-4 codec will become more widespread by 2006, but MPEG-2 digs in to continue video delivery growth through 2009. Read More...

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Slower Growth for Web Ad Spend in 2005
Media

Slower Growth for Web Ad Spend in 2005

21y Enid Burns

Slower Growth for Web Ad Spend in 2005

After two years of double digit growth, Internet ad spending will rise at a more modest pace in 2005, according to TNS. Read More...

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Massive's In-Game Network Gets Casual
Media

Massive's In-Game Network Gets Casual

21y Zachary Rodgers

Massive's In-Game Network Gets Casual

In-game ad network Massive expands into casual gaming through a deal with Skyworks. Read More...

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Lightningcast Tries Video Ad Network Spin-off
Media

Lightningcast Tries Video Ad Network Spin-off

21y Enid Burns

Lightningcast Tries Video Ad Network Spin-off

The offering will launch later this year with 15-second pre-roll and synchronized banner ad units. Read More...

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Google's New Personalization Tech Has Ad Implications
Media

Google's New Personalization Tech Has Ad Implications

21y Pamela Parker

Google's New Personalization Tech Has Ad Implicati...

The Labs technology isn't yet used to rank ads, but the company won't deny plans for such an application. Read More...

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MTV, Midway to Develop Games With Ads
Media

MTV, Midway to Develop Games With Ads

21y Pamela Parker

MTV, Midway to Develop Games With Ads

The partnership is a first for the newly created MTV Games division. Read More...

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Getting a Brand Talked About
Marketing

Getting a Brand Talked About

21y Martin Lindstrom

Getting a Brand Talked About

Does your site over-promise and under-deliver? Read More

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WhenU Wins Trademark Case on Appeal
Media

WhenU Wins Trademark Case on Appeal

21y Zachary Rodgers

WhenU Wins Trademark Case on Appeal

A circuit appeals court threw out a 2003 trademark infringement decision and injunction against the company. Read More...

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E-mail Delivery Rates Up, Click Rates Mixed
Media

E-mail Delivery Rates Up, Click Rates Mixed

21y Kevin Newcomb

E-mail Delivery Rates Up, Click Rates Mixed

Reports from Bigfoot Interactive and DoubleClick highlight a need for marketers to attend to list quality. Read More...

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For Richer, for Poorer
Email

For Richer, for Poorer

21y Paul Soltoff

For Richer, for Poorer

How -- and why -- to segment customer lists by income and brand affinity. Read More...

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Execs & Accounts for June 27, 2005
Media

Execs & Accounts for June 27, 2005

21y Zachary Rodgers

Execs & Accounts for June 27, 2005

TiVo names a CEO; Gartner hires Denhup to direct search strategy; AKQA gets palmOne campaign. Read More...

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FM Publishing Poaches CNET Sales Exec
Media

FM Publishing Poaches CNET Sales Exec

21y Kevin Newcomb

FM Publishing Poaches CNET Sales Exec

B2B sales manager moves to blog ad network. Read More

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Breaking the Sound Barrier
Marketing

Breaking the Sound Barrier

21y Sean Carton

Breaking the Sound Barrier

Why obnoxious ads aren't workable on the Web. Read More

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A&E: Blogging for Body Art
Media

A&E: Blogging for Body Art

21y Enid Burns

A&E: Blogging for Body Art

A&E Networks tries a blog on tattoo culture to promote upcoming show 'Inked.' Read More...

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Always On, Everywhere
Marketing

Always On, Everywhere

21y Hans-Peter Brøndmo

Always On, Everywhere

Get ready for wide-area connectivity to change the way we work and play in profound and unexpected ways. Read More...

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Why You Don't Rank on Search Engines
Search

Why You Don't Rank on Search Engines

21y Mike Grehan

Why You Don't Rank on Search Engines

The two main reasons your site doesn't rank well on the search engines. Read More...

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Ask Jeeves' Founding CEO Heads to Aptimus
Media

Ask Jeeves' Founding CEO Heads to Aptimus

21y Zachary Rodgers

Ask Jeeves' Founding CEO Heads to Aptimus

Wrubel resigned from Ask Jeeves during the online ad sector's blackest days. He now takes up with a lead-gen pioneer. Read More...

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Is Pay-Per-View Next for the Search Heavyweights?
Paid Search

Is Pay-Per-View Next for the Search Heavyweights?

21y Kevin Lee

Is Pay-Per-View Next for the Search Heavyweights?

Micropayments for content -- about to take off? Read More...

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Blogs: A Rich Media Ad Playground?
Media

Blogs: A Rich Media Ad Playground?

21y Dorian Sweet

Blogs: A Rich Media Ad Playground?

The online community creates a community of ideas about your company, without your involvement. Read More...

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Don't Count Out Traditional Media Metrics
Marketing

Don't Count Out Traditional Media Metrics

21y Pamela Parker

Don't Count Out Traditional Media Metrics

Marketers are getting more vocal about their dissatisfaction with traditional media measurement. Interactive could just sit back and enjoy the spoils,...

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Japanese Vs. American Web Sites
Marketing

Japanese Vs. American Web Sites

21y Enid Burns

Japanese Vs. American Web Sites

Japanese and U.S. Web sites: How do they stack up? Read More

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Unwritten Internet Rules
Analytics

Unwritten Internet Rules

21y Bryan Eisenberg

Unwritten Internet Rules

Follow them at your own risk. Read More

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Chat Rooms Closed, Advertisers Bolt at Yahoo!
Media

Chat Rooms Closed, Advertisers Bolt at Yahoo!

21y Zachary Rodgers

Chat Rooms Closed, Advertisers Bolt at Yahoo!

A Houston TV news team discovers forum discussions on sex with minors and reveals its findings to Yahoo!'s advertisers. Read More...

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Execs & Accounts for June 24, 2005
Media

Execs & Accounts for June 24, 2005

21y Zachary Rodgers

Execs & Accounts for June 24, 2005

Yahoo!'s Richardson joins Dow Jones Online; Studiocom adds big clients; LookSmart finds chair in West. Read More...

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Ford Sponsors Short Film 'Festival' on Moviefone
Media

Ford Sponsors Short Film 'Festival' on Moviefone

21y Kevin Newcomb

Ford Sponsors Short Film 'Festival' on Moviefone

The Mercury-sponsored online event will provide advertisers with more video inventory. Read More...

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Samsung Launches Integrated "Fantastic Four" Campaign
Media

Samsung Launches Integrated "Fantastic Four" Campaign

21y Enid Burns

Samsung Launches Integrated "Fantastic Four" Campa...

With product placements in the movie and video game, Samsung launched an integrated campaign featuring artwork from the upcoming film. Read More...

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