Yahoo! Anoints Winner of 10 MM Impressions
Media

Yahoo! Anoints Winner of 10 MM Impressions

21y Kevin Newcomb

Yahoo! Anoints Winner of 10 MM Impressions

StairCycle Innovations was selected from the nearly 8,000 entries to a 'Think Big' contest for innovative small business ideas. Read More...

View article
The Magic of Seeing Your Search Ad
Local

The Magic of Seeing Your Search Ad

21y Justin Sanger

The Magic of Seeing Your Search Ad

Small business prospects ask local ad sales forces: Where will I be able to see my ad? Read More...

View article
Video Content Goes Interactive
Media

Video Content Goes Interactive

21y Tessa Wegert

Video Content Goes Interactive

Marketers can finally utilize online video without giving up interactivity. Read More...

View article
Pay-Per-Call: A Viable Lead
Ad Industry Metrics

Pay-Per-Call: A Viable Lead

21y Enid Burns

Pay-Per-Call: A Viable Lead

Estimates from The Kelsey Group say pay-per-call will reach generate gross revenues of between $1.4 and $4 billion by 2009. Read More...

View article
Return Path to Issue Reputation Scores
Media

Return Path to Issue Reputation Scores

21y Pamela Parker

Return Path to Issue Reputation Scores

With its new service, the e-mail services company will calculate recipients' ratings of senders. Read More...

View article
Rise of Online Finance Killing Off Loyalty
Media

Rise of Online Finance Killing Off Loyalty

21y Enid Burns

Rise of Online Finance Killing Off Loyalty

Online financial consumers are more empowered and less loyal to specific providers, according to a survey from Yahoo! and OgilvyOne. Read More...

View article
Sender ID Alerts Pushed to Hotmail Users
Media

Sender ID Alerts Pushed to Hotmail Users

21y Zachary Rodgers

Sender ID Alerts Pushed to Hotmail Users

The move puts pressure on senders who don't yet publish SPF records. Read More...

View article
The New Wild West, Part 2: iTV
Marketing

The New Wild West, Part 2: iTV

21y David Cohen

The New Wild West, Part 2: iTV

A new digital landscape is going through a Wild West period as buyers and sellers try to make sense of entirely new platforms. Last of a series. Read ...

View article
Global Advertising on Upswing
Media

Global Advertising on Upswing

21y Kevin Newcomb

Global Advertising on Upswing

Online advertising's growing fast but still dwarfed by TV ad spending, a PricewaterhouseCoopers study finds. Read More...

View article
Execs & Accounts for June 22, 2005
Media

Execs & Accounts for June 22, 2005

21y Zachary Rodgers

Execs & Accounts for June 22, 2005

AOL's Blacker jumps to Telemundo Online; Carat Interactive builds site for Vendare Media; EFF appoints Kraus to board. Read More...

View article
Seasonal Search Shifts and SEO
Search

Seasonal Search Shifts and SEO

21y P.J. Fusco

Seasonal Search Shifts and SEO

Prepare for those seasonal shifts in search. Read More

View article
Virgin Mobile Spurs Hispanics to Leave 'Normal' Behind
Media

Virgin Mobile Spurs Hispanics to Leave 'Normal' Behind

21y Pamela Parker

Virgin Mobile Spurs Hispanics to Leave 'Normal' Be...

A video-driven site depicting bizarre scenarios is aimed at getting potential customers to consider pay-as-you-go wireless plans. Read More...

View article
The Lean, Mean Targeting Machine
Data insights

The Lean, Mean Targeting Machine

21y Andy Chen

The Lean, Mean Targeting Machine

Behavioral targeting as lean production model. Read More

View article
Search Study Offers Marketers Tidbits
Media

Search Study Offers Marketers Tidbits

21y Kevin Newcomb

Search Study Offers Marketers Tidbits

The study offers marketers insight into who's responding to keywords and how to best respond to them. Read More...

View article
Rich Media Firms Embrace Firefox
Media

Rich Media Firms Embrace Firefox

21y Zachary Rodgers

Rich Media Firms Embrace Firefox

Two vendors increase the addressable audience for their formats by 10 percent overnight. Read More...

View article
MSN Debuts Local Search
Media

MSN Debuts Local Search

21y Pamela Parker

MSN Debuts Local Search

UPDATE: The beta offering maps businesses and displays some locally targeted paid search ads. Read More...

View article
Online Is Destination For Air Travel Purchases
Marketing

Online Is Destination For Air Travel Purchases

21y Enid Burns

Online Is Destination For Air Travel Purchases

Comparison travel shopping sites and airline sites share a comparable number of unique visitors, but the airlines have a higher conversion rate. Read ...

View article
Study Bolsters Blog-Related PR Practices
Media

Study Bolsters Blog-Related PR Practices

21y Pamela Parker

Study Bolsters Blog-Related PR Practices

A Euro RSCG Magnet/Columbia University study finds more than half of journalists read blogs. Read More...

View article
FTC to Congress: 'ADV' Label Won't Work
Media

FTC to Congress: 'ADV' Label Won't Work

21y Pamela Parker

FTC to Congress: 'ADV' Label Won't Work

The agency contends legitimate marketers will be harmed by mandatory subject line labeling. Read More...

View article
Return of Big-Bang Campaigns
Marketing

Return of Big-Bang Campaigns

21y Mark Kingdon

Return of Big-Bang Campaigns

How and when do you spend a million to make a splash? Read More

View article
AOL.com Beta Site Unveiled
Media

AOL.com Beta Site Unveiled

21y Kevin Newcomb

AOL.com Beta Site Unveiled

The new portal launched today takes most of AOL's content outside of its 'walled garden.' Read More...

View article
Is "Advertorial" a Four-Letter Word? Part 2
Media

Is "Advertorial" a Four-Letter Word? Part 2

21y Hollis Thomases

Is "Advertorial" a Four-Letter Word? Part 2

Is paid editorial evil? Last of a series. Read More

View article
CNN.com Campaigns to Promote Free Video Launch
Media

CNN.com Campaigns to Promote Free Video Launch

21y Kevin Newcomb

CNN.com Campaigns to Promote Free Video Launch

An online effort will attempt to lure users from other news sites. Read More...

View article
Execs & Accounts for June 20, 2005
Media

Execs & Accounts for June 20, 2005

21y Zachary Rodgers

Execs & Accounts for June 20, 2005

ARF adds research director; Range names Engel to head marketing; Quris hires Department of Defense veteran. Read More...

View article
The Little E-Mail Marketing Budget That Could
Email

The Little E-Mail Marketing Budget That Could

21y Jeanne Jennings

The Little E-Mail Marketing Budget That Could

Looking to do a lot with a small e-mail marketing budget? You'd do well to follow this lead. Read More...

View article
Search Engine Spammers Unite
Media

Search Engine Spammers Unite

21y Enid Burns

Search Engine Spammers Unite

A self-proclaimed Association of Search Engine Spammers tries to draw attention to shady SEO practices. Read More...

View article
More Ways Not to Work With an SEO/SEM Firm
Search

More Ways Not to Work With an SEO/SEM Firm

21y Shari Thurow

More Ways Not to Work With an SEO/SEM Firm

More common client complaints from SEO/SEM firms. Read More...

View article
1 1,053 1,054 1,055 1,056 1,057 1,702