Deal gives Viacom control of a global multimedia gaming franchise. Read More...
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View articleEnd users pass it along, but most marketers should give viral marketing a pass. Online word of mouth is probably a better fit. Read More...
View articleThe deal follows a bidding process begun late last year. Read More...
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View articleNorman dishes on the unit's launch, his peripatetic role and New York's 'comedy weather.' Read More...
View articleThe performance-packed tenth-anniversary bash continues Amazon.com's strategy of mixing original content with commerce and marketing. Read More...
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View articleThe difference between rewards and business rules, and why it matters. Read More...
View articleGoogle is making generally available the option for advertisers to target campaigns by site and pay by CPM. Read More...
View articleBattelle's FM hires a tech head; Studiocomm gets Arc's Villarreal; Klipmart names a research director. Read More...
View articleThe carmaker looks beyond the agency behind BMW Films. Read More...
View articleMusic videos have moved online. If you neglect to integrate advertising with this kind of content, you'll soon wonder where your audience went. Read M...
View articleNew Dynamic Logic research finds that a wide variety of sites perform equally well in creating car brand awareness. Read More...
View articlePublishers are bulking up online inventory to create advertising opportunities and lure traffic. When does more cease to be better? Read More...
View articleMedia and technology companies donate ad space across the Web to raise awareness of AIDS and poverty. Read More...
View articleIf your client's product or service doesn't lend itself to advertorial, consider creating branded content instead. Read More...
View articleThe drug company will refrain from offline advertising of new drugs until they've been on the market a year. Read More...
View articleMore and more e-mail clients block HTML. Here's what marketers are doing to salvage their images. Read More...
View articleEBay's CMO is returning to his former company to head up the retailer's Web division. Read More...
View articleSpammers use celebrities to grab the spotlight -- and to infect PCs. Read More...
View articleThe Internet marketing firm has agreed to settle a much-publicized lawsuit over spy- and adware. Read More...
View articleBrush up your copywriting skills with this quick-hit summer course. Read More...
View articleThe deal's bottom line: The ad server gets greater publisher distribution for its own rich media offering. Read More...
View articleThe Swedish vodka maker launched a flashy online quiz encouraging visitors to discover their perfect summer drink. Read More...
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