Study: Search Engines Still Fail to Disclose Ads
Media

Study: Search Engines Still Fail to Disclose Ads

21y Kevin Newcomb

Study: Search Engines Still Fail to Disclose Ads

A report from Consumer Reports WebWatch shows little improvement in disclosure among the 15 most popular search engines. Read More...

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The Local Search Mardi Gras
Local

The Local Search Mardi Gras

21y Justin Sanger

The Local Search Mardi Gras

Don't get so caught up in the local search fantasy that you forget to peek behind the mask. Read More...

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Big Online Push for Discovery's 'Greatest American'
Media

Big Online Push for Discovery's 'Greatest American'

21y Zachary Rodgers

Big Online Push for Discovery's 'Greatest American...

A Web campaign includes more than a hundred keyword buys, blog advertising, and a mobile component. Read More...

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Ads That Please Consumers
Media

Ads That Please Consumers

21y Tessa Wegert

Ads That Please Consumers

Delivering advertising when, where, and how consumers want it is a challenge for marketers. Three lessons for ads that please. Read More...

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Audi Touts Success of "Heist"
Media

Audi Touts Success of "Heist"

21y Pamela Parker

Audi Touts Success of "Heist"

The carmaker says it's scored with the alternate reality gaming effort. Read More...

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Moms and E-Mail Marketing
Ad Industry Metrics

Moms and E-Mail Marketing

21y Enid Burns

Moms and E-Mail Marketing

Concise offers in newsletters and promotional e-mails get Mom’s attention. Read More...

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GM Unveils 'No Worries' Used Car Campaign
Media

GM Unveils 'No Worries' Used Car Campaign

21y Kevin Newcomb

GM Unveils 'No Worries' Used Car Campaign

The automaker will educate consumers on its Certified Used Vehicle program online and in print. Read More...

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Execs & Accounts for June 8, 2005
Media

Execs & Accounts for June 8, 2005

21y Zachary Rodgers

Execs & Accounts for June 8, 2005

Gorilla Nation Media hires; Adobe uses Lyris for e-mail marketing; T3 builds site for Chase Bank. Read More...

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The Second Wave of Blog Networks Arises
Media

The Second Wave of Blog Networks Arises

21y Zachary Rodgers

The Second Wave of Blog Networks Arises

Battelle and Copeland dish on their blog ad networks. Read More...

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Behavioral Targeting and the Loyalty Exchange
Data insights

Behavioral Targeting and the Loyalty Exchange

21y Andy Chen

Behavioral Targeting and the Loyalty Exchange

How behavioral targeting can help establish a strong CRM program. Read More...

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The New Wild West, Part 1: VOD
Marketing

The New Wild West, Part 1: VOD

21y David Cohen

The New Wild West, Part 1: VOD

A new digital landscape is going through a Wild West period as buyers and sellers try to make sense of entirely new platforms. Part one of a series. R...

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Verizon Wants to Hear Users' Broadband Stories
Media

Verizon Wants to Hear Users' Broadband Stories

21y Enid Burns

Verizon Wants to Hear Users' Broadband Stories

The telecom player developed a new Web site and ad campaign promoting how lifestyles are enhanced by broadband. Read More...

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Local Search Players Enhance Offerings
Media

Local Search Players Enhance Offerings

21y Kevin Newcomb

Local Search Players Enhance Offerings

YellowPages.com and ReachLocal add value to their small business offerings. Read More...

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DQ's Blizzard Turns 20, Parties Online
Media

DQ's Blizzard Turns 20, Parties Online

21y Zachary Rodgers

DQ's Blizzard Turns 20, Parties Online

A loyalty marketing program milks the shake for all its worth. Read More...

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Authentication and Accreditation: State of the Industry
Email

Authentication and Accreditation: State of the Industry

21y Kirill Popov and Loren McDonald

Authentication and Accreditation: State of the Ind...

Authentication and accreditation hint at how the e-mail ecosystem is evolving to become more abuse-resistant. Read More...

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Where's Your Head At?
Search

Where's Your Head At?

21y P.J. Fusco

Where's Your Head At?

Will Yahoo! Mindset reshape the SEM industry's future? Read More

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The Return of the Big Idea
Marketing

The Return of the Big Idea

21y Mark Kingdon

The Return of the Big Idea

Lessons from the 2005 Internet Clio Awards. Read More

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HP Gets New CMO
Media

HP Gets New CMO

21y Pamela Parker

HP Gets New CMO

Lyons takes over from Winkler at the technology giant. Read More

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First Quarter Online Ad Revenues Reach $2.8 billion
Media

First Quarter Online Ad Revenues Reach $2.8 billion

21y Enid Burns

First Quarter Online Ad Revenues Reach $2.8 billio...

Estimates from the Interactive Advertising Bureau and PricewaterhouseCoopers show Q1 revenues up 4.3 percent over the traditionally hot fourth quarter...

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America's Most Unwired Cities
Audience

America's Most Unwired Cities

21y Enid Burns

America's Most Unwired Cities

Seattle claims 'Most Unwired' title from San Francisco. Read More...

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AIM Mail Launches
Media

AIM Mail Launches

21y Kevin Newcomb

AIM Mail Launches

AOL has unveiled its ad-supported free e-mail service. Read More

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Is "Advertorial" a Four-Letter Word? Part 1
Media

Is "Advertorial" a Four-Letter Word? Part 1

21y Hollis Thomases

Is "Advertorial" a Four-Letter Word? Part 1

Is paid editorial evil? Part one of a series. Read More...

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Tobaccowala: Digital Media Costs Rising High
Media

Tobaccowala: Digital Media Costs Rising High

21y Pamela Parker

Tobaccowala: Digital Media Costs Rising High

The Publicis Groupe Media and SMG Next honcho says digital media costs will overtake network TV. Read More...

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Scripps to Acquire Shopzilla
Media

Scripps to Acquire Shopzilla

21y Kevin Newcomb

Scripps to Acquire Shopzilla

The media giant plans to bring traffic, brand-building expertise, and capital to the shopping search engine. Read More...

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Seven Digital Consumer Trends, Part 1
Marketing

Seven Digital Consumer Trends, Part 1

21y Julian Smith

Seven Digital Consumer Trends, Part 1

Seven ways digital technology affects consumers and how marketers must adapt. First of a two-part series. Read More...

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Execs & Accounts for June 6, 2005
Media

Execs & Accounts for June 6, 2005

21y Zachary Rodgers

Execs & Accounts for June 6, 2005

Infospace hires two execs in its search and directory business; Tacoda adds advisors. Read More...

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FindWhat to Rebrand as Miva
Media

FindWhat to Rebrand as Miva

21y Kevin Newcomb

FindWhat to Rebrand as Miva

Recent acquisitions will unite under the Miva umbrella. Read More...

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