The new network lets brand advertisers reach a wider audience with a single behavioral buy. Read More...
View articleMost companies form softball teams. Interactive marketers declare war -- colorfully. Read More...
View articleHow should companies handle brand fans who create rich media ads on their behalf? Read More...
View articleEnsure live chat is a customer service, not a customer ordeal. Read More...
View articleYahoo! hands European business to OgilvyOne Worldwide; SideStep CEO steps aside. Read More...
View articleQuietly launched two weeks ago, IT.com targets enterprise technology decision makers. Read More...
View articleThe company faces possible delisting after its stock stays in the doldrums for more than 30 days. Read More...
View articleThe publishing company declares victory in the dispute. Read More
View articleThere's a war of words being fought over what constitutes an opt-in subscription. Who uses which terms, and why. Read More...
View articleThere’s a war of words being fought over what constitutes an opt-in subscription. Who uses which terms, and why. Read More...
View articleThe company saw growth in its efforts to court Fortune 1000 advertisers, and plans to continue the pursuit this year. Read More...
View articleFor the first time, the company combines syndication of local search results and ads. It's also unveiling changes to its Advertising Professionals Pro...
View articleThe value of consumers' online interactions is more important to the CPG giant than the volume. Read More...
View articleAdvertisers catering to sports fans and enthusiasts can find just the right placement. Sports-related sites are ready and willing to play. Read More...
View articleUPDATE: A San Francisco-based buyout firm is the likely buyer, according to a New York Post report. Read More...
View articleMany queries happen far less often than ’leading’ terms. Make the most of them. Read More...
View articleAs promised, Jeanniey Mullen answers readers’ tough e-mail questions. Read More...
View articleMcLernon to head all sales operations for CBS Digital Media; Don Julio chooses an interactive agency of record. Read More...
View articleA new copy-testing service for online ads aims to help brand advertisers get their message across. Read More...
View articleBehavioral targeting can't be everything to everyone. What do you need to see on the table to implement behavioral targeting? Read More...
View articleThe behavioral targeting provider hopes to make its offering part of agencies' ongoing media plans. Read More...
View articleThe research firm says online audience growth is flat, but people visit more pages. Also, NetRatings will add search to its offerings. Read More...
View articleA new study from Yahoo!, Forrester Research and Mediaedge:cia finds bandwidth brings big changes. Read More...
View articleThe company's report on the last ten years in online advertising examines the emergence of a seller's market and other broad trends. Read More...
View articleDepth of user relationships led to growth in advertising and revenues. Read More...
View articleJeep and Oakley are the first sponsors in a channel intended to make in-game ads just another media buy. Read More...
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