Jeep and Oakley are the first sponsors in a channel intended to make in-game ads just another media buy. Read More...
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View articleThe move to consolidate paid search under the Yahoo! brand has officially commenced. Read More...
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View articleBy 2007, TV advertising could be on the downward side of revenue growth globally, while online ad spending continues to grow, a ZenithOptimedia study ...
View articleThe media landscape is fracturing like a plate glass window hit by a trashcan. If you deliver commercial messages to targeted audiences, you should be...
View articleGathering Web metrics is easy. Deciding what to do with them is hard. ClickZ asks five analytics devotees what their biggest challenge is. Read More...
View articleThe best regulation is Darwinism combined with user experience. Read More...
View articleTips for making online B2B communications less stiff, more human -- and more persuasive. Read More...
View articleAmid an ongoing SEC investigation, the desktop search player pulls out of acquisition negotiations. Read More...
View articleRelevant online video requires more effort than repurposing that B-roll and claiming it's the new growth trend. Read More...
View articleMobile gaming, text messaging and IM all soar in popularity. Read More...
View articleAdvertisers and the gaming industry disagree over how to deal with the lack of standards for in-game marketing. Read More...
View articleBay Area's Real Branding fills two director-level posts; Reuters hires an advertiser/agency liaison for digital channels. Read More...
View articleAd inventory is becoming a hot commodity. Publishers are rushing to create more. Is an ad glut inevitable? Read More...
View articleLycos Europe will add contextual ads to its paid search distribution deal. Read More...
View articleThe agency hopes to beef up its CPG expertise. Read More
View articleAs returning technology sponsors for the Boston Marathon, HP and Verizon Wireless provide a system to track a runner's progress wirelessly. Read More...
View articleFormer agency GM Chuck DeSnyder will head the ad network's marketing efforts. Read More...
View articleBlogs that promote films, TV shows, even jeans are more popular and more creative than ever. Some examples of what's working. Read More...
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