Online media to fill the sails as the Oscar-winning film gets its second wind. Read More...
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View articleSearch can help with customer acquisition. But you need a conversion and retention strategy, too. Read More...
View articleContextual ads aren't search ads, but marketers who recognize the differences are taking advantage. Read More...
View articleThe hallmark of great marketing may soon be the illusion that marketing doesn't exist at all. Read More...
View articleThree interactive agencies will handle the chip maker's branding chores. Read More...
View articleOnline effort targets kids and thirty-something men who have a thing for winged serpents. Read More...
View articleUsed to be, rich media vendors specialized in a chosen format. Now they're all trying to be a total solution. How to choose? Parttwo of a two-part ser...
View articleWill search engines change their public stand on the issue as a broader audience catches wind of it? Read More...
View articleEnsure e-mail to top-level execs speaks directly to them. Read More...
View articleYou can target segments based on quality. But when many users fall into multiple segments, do you get quality or just quantity? Read More...
View articleJupiterResearch report finds four billion-dollar categories dominating ad spend. Read More...
View articleEyeWonder restructures sales; MMA adds to board; Zedo wins clients. Read More...
View articleWith its newest toolbar feature, Google gets controversial -- particularly with publishers. A look at the pros and cons of AutoLink. Part one of a ser...
View articleVenerable free classifieds site gets rival for global dominance. Read More...
View articleConsumers want more indicators of message legitimacy. Read More...
View articleThe company will combine the Florida firm's business intelligence tools with its own e-mail offerings. Read More...
View articleUsed to be, rich media vendors specialized in a chosen format. Now they're all trying to be one-stop shops. How to choose? Part one of a two-part seri...
View articleThe National Institute on Media and the Family takes on word-of-mouth campaigns. Read More...
View articleThe group will now accept public comments until mid-April. Read More...
View articleWal-Mart TV: will consumers tune in, or out? Read More...
View articleThe 'Napster To Go Cafe Tour' hits four U.S. cities to promote its subscription music download service. Read More...
View articleInitial audience segments the company will develop for advertisers include auto buyers, home buyers and job seekers. Read More...
View articleSpecifically, what can agencies and advertisers do? Here's a four-point checklist, for starters. Read More...
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