Amazon at Center of Amex-Sponsored Film Contest
Media

Amazon at Center of Amex-Sponsored Film Contest

21y Zachary Rodgers

Amazon at Center of Amex-Sponsored Film Contest

American Express and the Tribeca Film Festival are attached to Amazon's competition highlighting the work of aspiring directors. Read More...

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Sullivan: Vertical, Organic Search Deserve Attention
Media

Sullivan: Vertical, Organic Search Deserve Attention

21y Kevin Newcomb

Sullivan: Vertical, Organic Search Deserve Attenti...

The search guru highlights latest trends at SES. Read More...

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How to Select an In-House SEM Professional
Search

How to Select an In-House SEM Professional

21y P.J. Fusco

How to Select an In-House SEM Professional

How to define your SEM business needs and find the SEM professional who can fulfill your goals. Read More...

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The Negative Value of "Added Value"
Marketing

The Negative Value of "Added Value"

21y David Cohen

The Negative Value of "Added Value"

Look out, media buyer. Your free lunch just got a whole lot more expensive. Read More...

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Yahoo! Celebrates Birthday With Promotion
Media

Yahoo! Celebrates Birthday With Promotion

21y Pamela Parker

Yahoo! Celebrates Birthday With Promotion

The ice cream giveaway should boost registration numbers on the portal. Read More...

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PointRoll Introduces 'FoldOver' Unit
Media

PointRoll Introduces 'FoldOver' Unit

21y Zachary Rodgers

PointRoll Introduces 'FoldOver' Unit

Already deployed by several advertisers, the new unit makes formal debut. Read More...

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Execs & Accounts for March 2, 2005
Media

Execs & Accounts for March 2, 2005

21y Zachary Rodgers

Execs & Accounts for March 2, 2005

Klipmart taps a VP of strategic accounts; Rand McNally chooses an e-mail marketing vendor; and MAAWG gets two new members. Read More...

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Challenging Behavior: Predictive Vs. Reactive
Data insights

Challenging Behavior: Predictive Vs. Reactive

21y Andy Chen

Challenging Behavior: Predictive Vs. Reactive

Is behavioral targeting about the predictive intelligence of consumer behavior or dynamic interpretation of consumer actions? Read More...

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Knight Ridder Digital to Distribute SideStep
Media

Knight Ridder Digital to Distribute SideStep

21y Pamela Parker

Knight Ridder Digital to Distribute SideStep

The move will give SideStep advertisers exposure to a wider audience. Read More...

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Frito-Lay Urges "Millennials" to Seize the Moment
Media

Frito-Lay Urges "Millennials" to Seize the Moment

21y Pamela Parker

Frito-Lay Urges "Millennials" to Seize the Moment

The multimedia campaign speaks to teens in their own language. Read More...

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Keyword Prices Slip in February
Media

Keyword Prices Slip in February

21y Rob McGann

Keyword Prices Slip in February

Post-holiday season decline seen as an opportunity for advertisers. Read More...

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Feedback for: CareerBuilder.com, That's What!
Media

Feedback for: CareerBuilder.com, That's What!

21y rumo

Feedback for: CareerBuilder.com, That's What!

by Pete Lerma Read More

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ValueClick Rebrands, Expands Search
Media

ValueClick Rebrands, Expands Search

21y Kevin Newcomb

ValueClick Rebrands, Expands Search

ValueClick Search includes the Search123 network for advertisers and the new Simpli platform for publishers. Read More...

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Yahoo! to Shed Overture Brand
Media

Yahoo! to Shed Overture Brand

21y Pamela Parker

Yahoo! to Shed Overture Brand

Portal giant moves to integrate its paid search unit. Read More

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A Flickr or a Flame?
Marketing

A Flickr or a Flame?

21y Mark Kingdon

A Flickr or a Flame?

Move from sympathy to empathy to understand customers. Read More

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Why the Search Engine Wars Are Good for Advertisers
Media

Why the Search Engine Wars Are Good for Advertisers

21y Hollis Thomases

Why the Search Engine Wars Are Good for Advertiser...

The more the Big Three search players spend on advertising and R&D, the better the short-term opportunities for search engine advertisers. Read More...

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360i Acquires SearchIgnite
Media

360i Acquires SearchIgnite

21y Zachary Rodgers

360i Acquires SearchIgnite

360i joins a short list of companies offering proprietary technology along with services. Read More...

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Vertical Engines Cannibalizing Majors' Traffic?
Media

Vertical Engines Cannibalizing Majors' Traffic?

21y Rob McGann

Vertical Engines Cannibalizing Majors' Traffic?

Hitwise data shows leakage away from major search engines. Read More...

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Guidelines For Successful Link Development
Search

Guidelines For Successful Link Development

21y Shari Thurow

Guidelines For Successful Link Development

Link development is essential for generating high-quality search traffic. There’s a right way and a wrong way to generate links to your site. Read Mor...

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An E-Mail Marketer's Guide to Deliverability, Part 3: DomainKeys
Email

An E-Mail Marketer's Guide to Deliverability, Part 3: DomainKeys

21y Jeanne Jennings

An E-Mail Marketer's Guide to Deliverability, Part...

The ins and outs of anti-spam technologies -- in layman's terms. Last of a three-part series. Read More...

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Impaqt Unveils Intelligent Landing Pages
Media

Impaqt Unveils Intelligent Landing Pages

21y Kevin Newcomb

Impaqt Unveils Intelligent Landing Pages

Pages let paid search advertisers create dynamic, targeted landing pages. Read More...

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Execs & Accounts for February 28, 2005
Media

Execs & Accounts for February 28, 2005

21y Zachary Rodgers

Execs & Accounts for February 28, 2005

Digitas hires Tannenbaum; Agency.com builds campaign for The Travel Channel; Coremetrics signs The TJX Companies. Read More...

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Majority of Searchers Use Multiple Search Engines
Media

Majority of Searchers Use Multiple Search Engines

21y Rob McGann

Majority of Searchers Use Multiple Search Engines

Market share still up for grabs. Read More

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Improving E-Mail Performance Through Testing
Marketing

Improving E-Mail Performance Through Testing

21y David Daniels

Improving E-Mail Performance Through Testing

Trial and error is a central part of marketing. Tips to make your trials a bit more scientific. Read More...

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Customer Service Tech Solutions 101
Marketing

Customer Service Tech Solutions 101

21y Jeremy Lockhorn

Customer Service Tech Solutions 101

An overview of the four basic, Web-based customer service solutions -- what they are, what they do, and why you should consider them for your business...

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Kanoodle Expands RSS Ads to Smaller Publishers
Media

Kanoodle Expands RSS Ads to Smaller Publishers

21y Pamela Parker

Kanoodle Expands RSS Ads to Smaller Publishers

The move will expand available inventory to advertisers on the company's ContextTarget network. Read More...

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Study: Marketers Behind the Technology Curve
Media

Study: Marketers Behind the Technology Curve

21y Rob McGann

Study: Marketers Behind the Technology Curve

Marketers' leading technology concerns involve issues of privacy, invasiveness, and fraud. Read More...

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