Universal Music Taps Gorilla Nation Media for Ad Sales
Media

Universal Music Taps Gorilla Nation Media for Ad Sales

21y Kevin Newcomb

Universal Music Taps Gorilla Nation Media for Ad S...

GNM won an exclusive deal to rep Universal's labels, starting with Def Jam and Island Records. Read More...

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Creative Marketing Destruction: Add Water and Blog
Marketing

Creative Marketing Destruction: Add Water and Blog

21y Pete Blackshaw

Creative Marketing Destruction: Add Water and Blog

Stop thinking about blogs as mere digital diaries. What's before us is a radical new publishing platform. Read More...

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Google Adds B2B Sites to AdSense
Media

Google Adds B2B Sites to AdSense

21y Kevin Newcomb

Google Adds B2B Sites to AdSense

Vertically-focused sites offer advertisers more specialized inventory. Read More...

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Responsys, Scene7 Join for Visual Personalization
Media

Responsys, Scene7 Join for Visual Personalization

21y Pamela Parker

Responsys, Scene7 Join for Visual Personalization

The companies hope their combination of visual flexibility and tracking will win marketers' hearts. Read More...

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The Deadly Duo: Spam and Viruses, January 2005
Data insights

The Deadly Duo: Spam and Viruses, January 2005

21y Rob McGann

The Deadly Duo: Spam and Viruses, January 2005

Spam and Trojans are on the rise, despite any rumors to the contrary. Read More...

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Blog Advertising: Right for You?
Media

Blog Advertising: Right for You?

21y Hollis Thomases

Blog Advertising: Right for You?

Smart ways to think about blog advertising. Read More

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MRM Partners Gets Director of Digital Innovation
Media

MRM Partners Gets Director of Digital Innovation

21y Pamela Parker

MRM Partners Gets Director of Digital Innovation

Former Digitas exec joins the McCann CRM agency. Read More...

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Consumers Less Satisfied With eBay and Amazon
Audience

Consumers Less Satisfied With eBay and Amazon

21y Rob McGann

Consumers Less Satisfied With eBay and Amazon

The stalwart e-commerce brands fall in customers' eyes as they explore different business models. Read More...

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UK Online Ad Spend Surges
Media

UK Online Ad Spend Surges

21y Rob McGann

UK Online Ad Spend Surges

Robust interactive numbers driven by more than 100 percent increase in paid search advertising. Read More...

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AKQA Suit Against infoUSA To Go Ahead
Media

AKQA Suit Against infoUSA To Go Ahead

21y Pamela Parker

AKQA Suit Against infoUSA To Go Ahead

The dispute over an unpaid bill will continue. Read More...

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Claria Reveals Details of BehaviorLink Network
Media

Claria Reveals Details of BehaviorLink Network

21y Zachary Rodgers

Claria Reveals Details of BehaviorLink Network

The behavioral marketing firm abandons pop-ups in its new division. Read More...

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An E-Mail Marketer’s Guide to Deliverability, Part 2: Sender ID
Email

An E-Mail Marketer’s Guide to Deliverability, Part 2: Sender ID

21y Jeanne Jennings

An E-Mail Marketer’s Guide to Deliverability, Part...

The ins and outs of anti-spam technologies -- in layman’s terms. Part two of a series. Read More...

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SEM and Site Usability
Search

SEM and Site Usability

21y Shari Thurow

SEM and Site Usability

Search friendliness is an integral part of site design. Why hasn’t the site development industry caught on? Read More...

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Mobile Marketing: Europe Offers Inspiration and Ideas
Marketing

Mobile Marketing: Europe Offers Inspiration and Ideas

21y Julian Smith

Mobile Marketing: Europe Offers Inspiration and Id...

U.S. marketers keen to adopt the mobile channel can look to Europe for brand-building opportunities. Read More...

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Ask Jeeves Searches For Users with Ad Effort
Media

Ask Jeeves Searches For Users with Ad Effort

21y Pamela Parker

Ask Jeeves Searches For Users with Ad Effort

The second-tier search player adds TV to woo an audience. Read More...

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24/7 Launches in Japan
Media

24/7 Launches in Japan

21y Kevin Newcomb

24/7 Launches in Japan

Starting with 24/7 Search, 24/7 takes on Asia's largest Internet advertising marketplace. Read More...

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Execs & Accounts for February 14, 2005
Media

Execs & Accounts for February 14, 2005

21y Zachary Rodgers

Execs & Accounts for February 14, 2005

Vindigo hires Saturn; Knight Ridder promotes Lloyd to head all classifieds; imc2 hires Targetbase vet. Read More...

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TiVo Banner Effort Targets Lovers
Media

TiVo Banner Effort Targets Lovers

21y Zachary Rodgers

TiVo Banner Effort Targets Lovers

Carat Interactive built the 'I Like to Watch' campaign, which links the DVR brand with sexual voyeurism. Read More...

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WebSideStory, LinkShare Partner
Media

WebSideStory, LinkShare Partner

21y Rob McGann

WebSideStory, LinkShare Partner

Partnership follows WebSideStory's acquisition of Atomz last week. Read More...

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Interpreting the IAB Measurement Guidelines
Marketing

Interpreting the IAB Measurement Guidelines

21y Eric Picard

Interpreting the IAB Measurement Guidelines

There's been a lot of misunderstanding regarding the measurement guidelines. Here's some clarification. Read More...

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Don’t Launch That New Web Site Yet!
Paid Search

Don’t Launch That New Web Site Yet!

21y Kevin Lee

Don’t Launch That New Web Site Yet!

Launching a site without a specific PPC or SEO plan, and without proper testing, can be disastrous. How to avoid the pitfalls. Read More...

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When Push Turns to Shove: E-Mail Relevancy and Frequency
Analytics

When Push Turns to Shove: E-Mail Relevancy and Frequency

21y Jack Aaronson

When Push Turns to Shove: E-Mail Relevancy and Fre...

Customers are getting tired of all the e-mail, even if they asked for it. Two case studies one-mail relevancy and frequency. Read More...

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Execs & Accounts for February 11, 2005
Media

Execs & Accounts for February 11, 2005

21y Zachary Rodgers

Execs & Accounts for February 11, 2005

FindWhat.com promotes Seb Bishop; VBMA hires a new president; Carton Donofrio adds three to service new accounts. Read More...

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Family Group: WOMMA Guidelines Don't Go Far Enough
Media

Family Group: WOMMA Guidelines Don't Go Far Enough

21y Pamela Parker

Family Group: WOMMA Guidelines Don't Go Far Enough

A proposed word-of-mouth marketing ethics code draws criticism regarding protection of minors. Read More...

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Celeb on the Web
Marketing

Celeb on the Web

21y Rebecca Lieb

Celeb on the Web

Madonna, De Niro, Scorsese, Seinfeld, Superman, U2, DeGeneres. How long can the big-names-hype-big-brands trend continue on the Web? Read More...

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InfoUSA Mounts Takeover Bid for Digital Impact
Media

InfoUSA Mounts Takeover Bid for Digital Impact

21y Kevin Newcomb

InfoUSA Mounts Takeover Bid for Digital Impact

The venerable database marketing company looks to continue on acquisition trail. Read More...

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Fluttering for Experience Value
Marketing

Fluttering for Experience Value

21y Rob Graham

Fluttering for Experience Value

Like butterflies, consumers flutter from one experience to the next. A rich media ad must offer the nectar they seek. Read More...

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