What's the story of the keyword price ramp-up? Read More...
View articleCyrus Krohn was the Web magazine's first employee. In the wake of Slate's sale to WaPo, he hopes to create a thriving, ad-supported video model for MS...
View articleConsumers expect the basics: to be greeted warmly, asked their opinion, and thanked. Why should e-mail be any different? Read More...
View articleThe companies' complementary technologies will be integrated into one product offered in the U.S. and Europe. Read More...
View articleA new wireless marketing platform uses 'point servers' to deliver offers and service alerts via Bluetooth. Read More...
View articleThe two companies have teamed to file lawsuits aimed at turning the tide of illegal spam advertising the drug. Read More...
View articleTop SEM firm readies itself for growth. Read More
View articleIntegration is part of a brand renewal marking the agency's first decade in business. Read More...
View articleHow Nike recently used three cutting-edge media channels to achieve a common campaign goal. Read More...
View articleYour brand and customers are worth the extra effort. Read More...
View articleNearly two years after announcing it would develop its own search technology, MSN Search now offers results from its own search engine. Read More...
View articleOnline video ads are generating a lot of excitement. Media buyers and publishers weigh in on the state of the format. Read More...
View articleLike football, behavioral targeting is simple in essence but complex in execution. Read More...
View articleTurning to past members, the online dating site hopes to tap the power of testimonials. Read More...
View articleFindWhat.com hires Kerans to head pay-per-call; Eyeblaster names a director of business development. Read More...
View articlePractitioners of word-of-mouth marketing make a foray into self-regulation. Read More...
View article$39M deal adds site search and Web content management products to its HBX analytics suite. Read More...
View articleThe rising number of Internet users banking online coincides with a surge in more lethal phishing attacks. Read More...
View articleThe PR firm aims to help companies harness the power of blogs and other consumer-generated media. Read More...
View articleThe dynamic, always-on nature of the blogosphere quickly gravitates to unmet needs. That's the heart of effective marketing. Read More...
View articleThe local news network will use Audience Search for behavioral targeting across its 72 sites. Read More...
View articleThe AOL unit will offer PointRoll's expanding ads at no additional charge. Read More...
View articleThe RSS aggregator has been working on an ad-supported model. Read More...
View articleOne of four Internet users watch online video at least once a week. Read More...
View articleIntegration of inventory and billing management will launch near the end of the first quarter. Read More...
View articleAd blocking is proliferating. How should we adapt to a changing environment? Read More...
View articleHow much is a nonconverting keyword worth? Much more than you think. Part one of a two-part series. Read More...
View article