Thanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with c...
View articleIt's imperative that marketers regularly take time to assess email marketing programs to optimize campaign strategy. Use these tips to effectively beg...
View articleAsia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Read More...
View articleBecause content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact...
View articleNobody can predict virality, though some brands do create content that consistently gets lots of social shares. Here are three lessons from brands lik...
View articleFinding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your m...
View articleDon't worry if you don't actually own a pair of Louboutins or if the last time you walked into Liberty was because you were lost, it doesn't matter. R...
View articleThe evolution voice search indicates the verbal communication is on its way to becoming the next great marketing channel. How can brands use orally dr...
View articleHow proper content monetization can greatly increase your bottom line. Read More...
View articleShop Direct Group announced record profits this week, as its focus on digital transformation begins to bear fruit. The retailer, which is behind the V...
View articleContent marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Read ...
View articleA new app adds GIFs to Instagram's list of video offerings for advertisers. Creating content that's inherently shareable is one way marketers can use ...
View articleReal-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral...
View articleCreating a quality intent-driven content marketing strategy is contingent on personalization. Use these tips to engage users and ultimately orchestrat...
View articleWhat can other retailers learn about mobile commerce from Schuh and Argos? Last week I looked at a report on the mobile usability of 15 UK retailers&...
View articleOrganizational support from the top down, content marketing and mobile are three steps to a successful digital strategy, said experts at ClickZ Live S...
View articleMillennials are taking over as parents. How can you connect with them with innovative marketing approaches? Read More...
View articleNow that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...
View articleVideo is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...
View articleIncorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a div...
View articleFacebook is a powerful platform for advertisers that has grown rapidly since its humble beginnings in 2004 to become an essential social channel to ad...
View articleAs traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect wit...
View articleBrands can use consumer expectations to dictate campaign strategy. Here's how targeting with special promotions can help marketers gain a competitive ...
View articleSince the ClickZ team is a bunch of '80s babies, we decided to center this edition of Tweets of the Week on Back to the Future Day. Which brands elici...
View articleFrom Google’s new logo to the Tropicana branding debacle, brand marketers can learn a lot about logo design. Read More...
View articlePeople are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win? Read More...
View articleIf consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously elim...
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