Mercury Shifts Spending Online in New Effort
Media

Mercury Shifts Spending Online in New Effort

22y Pamela Parker

Mercury Shifts Spending Online in New Effort

UPDATE: The company's desire to appeal to a younger demographic takes it to the Internet. Read More...

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Execs & Accounts for August 27, 2004
Media

Execs & Accounts for August 27, 2004

22y Zachary Rodgers

Execs & Accounts for August 27, 2004

NBC taps Friendster for 'Apprentice' promo; i-Frontier hires interactive pioneer Thurlbeck; T3's Drummond to head new R&D team. Read More...

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PremierGuide Gets Social with Local Search
Media

PremierGuide Gets Social with Local Search

22y Pamela Parker

PremierGuide Gets Social with Local Search

The new features may be a sign of things to come in local search. Read More...

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Do You Gmail?
Email

Do You Gmail?

22y Al DiGuido

Do You Gmail?

Start now to build a Gmail strategy and optimize Gmail communication efforts. Read More...

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OPA Launches Internet Activity Index
Media

OPA Launches Internet Activity Index

22y Kevin Newcomb

OPA Launches Internet Activity Index

The Online Publishers Association and Nielsen//NetRatings have created a tool to track time spent online in four different types of activities. Read M...

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Wireless Watch for August 26, 2004
Media

Wireless Watch for August 26, 2004

22y Zachary Rodgers

Wireless Watch for August 26, 2004

Madonna opens mobile storefront; Two carriers announce MMS interoperability; Enpocket's teen panel for mobile marketers. Read More...

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Buying the Olympics Online
Media

Buying the Olympics Online

22y Tessa Wegert

Buying the Olympics Online

Big-brand advertisers embrace the opportunity to reach a global audience -- on a small, select group of Web sites. Read More...

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Capture Your Personal Web
Search

Capture Your Personal Web

22y Chris Sherman

Capture Your Personal Web

Forget bookmarks: Web content managers allow you to create your own personal, searchable cacheof Web pages. Read More...

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Get Your Readers to Order Today
Email

Get Your Readers to Order Today

22y Karen Gedney

Get Your Readers to Order Today

Time-sensitive subject lines to use before your e-mail scrolls away. Read More...

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Partner Is Key to Ask.jp Launch
Media

Partner Is Key to Ask.jp Launch

22y Zachary Rodgers

Partner Is Key to Ask.jp Launch

Ask Jeeves looks for a little help from a friend as it prepares to debut its Japanese search service. Read More...

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Interchange Improves Local Search Platform
Media

Interchange Improves Local Search Platform

22y Kevin Newcomb

Interchange Improves Local Search Platform

The Local Direct search platform now includes searchable landmarks and resolution of failed search terms. Read More...

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Bits & Bytes for August 25, 2004
Media

Bits & Bytes for August 25, 2004

22y rumo

Bits & Bytes for August 25, 2004

PointRoll Launches New Polling Feature; Google Offers AdSense for Blogger hosted sites; WebSideStory Updates HBX. Read More...

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Feds Hit Alleged Spammers in Sting
Media

Feds Hit Alleged Spammers in Sting

22y Christopher Saunders

Feds Hit Alleged Spammers in Sting

The DOJ is set to announce several arrests and indictments againstalleged spammers. Read More...

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Online Press Rooms That Perform
Media

Online Press Rooms That Perform

22y Susan Solomon

Online Press Rooms That Perform

What belongs in your online press room? Read More

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Execs & Accounts for August 25, 2004
Media

Execs & Accounts for August 25, 2004

22y Zachary Rodgers

Execs & Accounts for August 25, 2004

MSN embraces Motif; MAAWG adds huge communications firms to member ranks; Transcendigital picks up two clients. Read More...

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Web Server Statistics Page
Audience

Web Server Statistics Page

22y rumo

Web Server Statistics Page

Jupitermedia's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...

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Behavioral Marketing's Coming of Age
Data insights

Behavioral Marketing's Coming of Age

22y Chang Yu

Behavioral Marketing's Coming of Age

The difference between behavioral marketing then and now. Read More...

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Brand Bending
Marketing

Brand Bending

22y Martin Lindstrom

Brand Bending

Brands no longer reside in marketing departments. Read More

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Travel Sites Don't Inspire Return Trips
Marketing

Travel Sites Don't Inspire Return Trips

22y Robyn Greenspan

Travel Sites Don't Inspire Return Trips

A new JupiterResearch report reveals limited loyalty among onlinetravel consumers. Read More...

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E-Biz Satisfaction Improves, Lags
Audience

E-Biz Satisfaction Improves, Lags

22y Robyn Greenspan

E-Biz Satisfaction Improves, Lags

Propelled by search's high score, the annual American Customer Satisfaction Index showed a slight swell in the e-business category. Read More...

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Killer Desktop Apps, Part 3: Sweet ESPN Motion
Media

Killer Desktop Apps, Part 3: Sweet ESPN Motion

22y Pete Lerma

Killer Desktop Apps, Part 3: Sweet ESPN Motion

Still want to reach that elusive young male demographic with TV spots? You can -- online. Read More...

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Host: Big Traffic, Not Big Media Responsible for Bugmenot Shutdown
Media

Host: Big Traffic, Not Big Media Responsible for Bugmenot Shutdown

22y Kevin Newcomb

Host: Big Traffic, Not Big Media Responsible for B...

Implications that Bugmenot's site was shut down because of pressure from media companies are utterly false, according to the site's former host. Read ...

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Why Nonconverting Keywords Will Drive Search Ad Spend
Search

Why Nonconverting Keywords Will Drive Search Ad Spend

22y Fredrick Marckini

Why Nonconverting Keywords Will Drive Search Ad Sp...

As any brand marketer will tell you, conversion isn’t always the goal. There’s ROI in nonconverting keywords, too. Read More...

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Why Aren’t There More E-Mail Testimonials?
Email

Why Aren’t There More E-Mail Testimonials?

22y Paul Soltoff

Why Aren’t There More E-Mail Testimonials?

Testimonials add credibility to e-mail campaigns with minimal cost or effort. Here’s how to get started. Read More...

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Execs & Accounts for August 23, 2004
Media

Execs & Accounts for August 23, 2004

22y Zachary Rodgers

Execs & Accounts for August 23, 2004

Friendster hires a VP of sales; Microsoft promotes Cohen to director of advertising; IndustryBrains provides listings for USAToday.com travel section....

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Open-Source Marketing
Marketing

Open-Source Marketing

22y Hans-Peter Brøndmo

Open-Source Marketing

What if marketing materials were published with a Creative Commons license, encouraging, rather than prohibiting, derivative works? Read More...

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Beyond Viral Ads
Marketing

Beyond Viral Ads

22y Sean Carton

Beyond Viral Ads

A mobile phone virus is running rampant, and the company that made it is unable to stop it. New threat, or just clever advertising? Read More...

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