Jane Magazine taps Mobot for camera phone promo; Enpocket upgrades enging; SMS Media Group adds clients. Read More...
View articleThe executive director post at the Association of Interactive Marketers stood vacant for five months, until last week. ClickZ asks the man newly appoi...
View articleThe e-mail authentication protocol is running into trouble in the standards-making process. Read More...
View articleA benchmarking study of vertical e-mail marketing campaigns revealed a constantly evolving, and often cyclical, picture. Read More...
View articleCheck out this really elegant event invitation. Read More...
View articleTBWA/Chiat/Day New York creates online ads to accompany Absolut's Raspberri launch; Tribesoft builds site for client Aleri; adware player 180solutions...
View articleValueClick reveals 2005 plans; Yahoo! debuts travel search beta; Nokia and Six Apart team; and AOL upgrades its IM client. Read More...
View articleWhat's happening in search today? Where's it headed? Danny Sullivan grilled top honchos from AOL Search, Ask Jeeves, MSN Search, and Yahoo for answers...
View articleWhat will the long-term consequences of the media revolution bring? Part 2 of a two part series. Read More...
View articleIs behavioral marketing big on buzz, but short on substance? Read More...
View articleUpstart technology player wants to edge out DoubleClick and Atlas DMT. Read More...
View articleFollowing its 'Subservient Chicken' campaign earlier this year, Burger King is back with 'Angus Interventions'. Read More...
View articleAds in RSS feeds could be the next big thing. Get up to speed before your clients start asking questions. Read More...
View articleThe role of Weblogs in corporate image making came into the spotlight last week when a Friendster employee said she'd been fired for blogging. Compani...
View articleThe multibillion dollar industry grows up amidst advertising revenue and an influx of new players. Read More...
View articleAegis Group consolidates digital media holdings; RPA develops online and outdoor promo for client Honda; PlanetOut taps Tacoda. Read More...
View articleIs a merger in the works for behavioral marketing's bad boy? Read More
View articleThe advanced analytics reports retailers need to optimize conversion rates and maximize online sales. Part three of a series. Read More...
View articleUPDATE: A test of the boundaries of how trademarks can be used in online advertising moves forward. Read More...
View articleAfter six years of campaigns, an Aussie retailer finds its e-mail campaigns hinge on one essential element. Read More...
View articleFAST AdVisor targets Internet yellow pages providers, classifieds directories, and business-to-business directories. Read More...
View articleSpamCop settles with the Spam King and Google makes tweaks to AdSense. Read More...
View articleTwo wireless operators sponsor sports-related texting initiatives. Read More...
View articleOnline polling is nothing new. But accessing it in an online ad has marketers excited. Read More...
View articleIf this powerful group's optimization efforts had grown at the samerate as the overall SEO industry, nearly every company would have deployed an effec...
View articleThe launch comes in the wake of MSN's preview release of its rival music store. Read More...
View article