IAB: Search Sends Online Ad Spend Soaring
Media

IAB: Search Sends Online Ad Spend Soaring

22y Robyn Greenspan

IAB: Search Sends Online Ad Spend Soaring

Total online revenues jumped roughly 40 percent for both the second quarter of 2004 and the first half of the year. Read More...

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ContextWeb Steps Into the Contextual Advertising Ring
Media

ContextWeb Steps Into the Contextual Advertising Ring

22y Kevin Newcomb

ContextWeb Steps Into the Contextual Advertising R...

Newly launched ContextAd attempts to mix the best features of content analysis and page categorization for more ad relevance. Read More...

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On the Online Campaign Trail
Media

On the Online Campaign Trail

22y Zachary Rodgers

On the Online Campaign Trail

A host of phenomena are contributing to make the Internet central to this election season. Read More...

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How Does Open Source Technology Affect Marketing?
Marketing

How Does Open Source Technology Affect Marketing?

22y Hans-Peter Brøndmo

How Does Open Source Technology Affect Marketing?

Open source software is changing the rules for IT. Next, it will change the rules for marketing. Read More...

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SEM Wants to Embrace the CMO
Search

SEM Wants to Embrace the CMO

22y Fredrick Marckini

SEM Wants to Embrace the CMO

Search has earned its way up the corporate food chain, from Webmaster to marketing coordinator to director of online marketing and VP of online market...

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Start-Up EnhanceRate Debuts Real-Time Deliverability
Media

Start-Up EnhanceRate Debuts Real-Time Deliverability

22y Pamela Parker

Start-Up EnhanceRate Debuts Real-Time Deliverabili...

The Silicon Valley firm says its patent-pending technology is a step ahead of the competition's. Read More...

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Bits and Bytes for September 17, 2004
Media

Bits and Bytes for September 17, 2004

22y Pamela Parker

Bits and Bytes for September 17, 2004

Amazon kicks off viral promotion for A9; and inGamePartners launches ad server. Read More...

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MSN Grows Research Division
Media

MSN Grows Research Division

22y Rebecca Lieb

MSN Grows Research Division

The company hopes focusing on research will help spur online ad adoption. Read More...

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The User-Centric Design Trap
Analytics

The User-Centric Design Trap

22y Bryan Eisenberg

The User-Centric Design Trap

Most sites can benefit from user-centric design. But how, why, and when it's applied makes a big difference to a commercial site's performance. Read M...

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Execs & Accounts for September 17, 2004
Media

Execs & Accounts for September 17, 2004

22y Zachary Rodgers

Execs & Accounts for September 17, 2004

UV fills three new executive posts; Mindjet hires Brightmail's former marketing head; FreeLotto.com taps Interep. Read More...

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Global Broadband Tops 123M
Data insights

Global Broadband Tops 123M

22y Robyn Greenspan

Global Broadband Tops 123M

High-speed subscriptions are up 55 percent in one year; the UK hits a milestone; and San Diego is still the most wired U.S. region. Read More...

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Interactive Ad Ethics: Who Decides?
Marketing

Interactive Ad Ethics: Who Decides?

22y Pamela Parker

Interactive Ad Ethics: Who Decides?

We're starting to determine what's right and wrong, but plenty of ambiguities remain. Read More...

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SEM Budget Multipliers, Part 2
Paid Search

SEM Budget Multipliers, Part 2

22y Kevin Lee

SEM Budget Multipliers, Part 2

Tactics to get more impact and better results out of your search campaign -- with the same budget. Part two of a two-part series. Read More...

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Do E-Mail Coupons Really Work?
Email

Do E-Mail Coupons Really Work?

22y Heidi Anderson

Do E-Mail Coupons Really Work?

A duck, a newsletter, some surprising results. Read More

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Bounty for Spammers? FTC Issues Mixed Report
Media

Bounty for Spammers? FTC Issues Mixed Report

22y Zachary Rodgers

Bounty for Spammers? FTC Issues Mixed Report

The FTC is lukewarm on the efficacy of a bounty system as a means of CAN-SPAM enforcement. Read More...

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Making an E-Commerce Checklist
Analytics

Making an E-Commerce Checklist

22y Jack Aaronson

Making an E-Commerce Checklist

It's that time of year again. A four-point list to get your e-commerce site in shape for the holidays. Read More...

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Search Leads Travelers to Destinations
Media

Search Leads Travelers to Destinations

22y Robyn Greenspan

Search Leads Travelers to Destinations

Search plays a prominent travel planning role, but a dip in usagecould signal opportunity for vertical engines. Read More...

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FindWhat Inks Local Search Distribution Deal
Media

FindWhat Inks Local Search Distribution Deal

22y Kevin Newcomb

FindWhat Inks Local Search Distribution Deal

FindWhat will provide locally targeted pay-per-click and pay-per-call advertising on Bizjournals.com's 41 business news sites. Read More...

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AOL Pumps Up Football Offering
Media

AOL Pumps Up Football Offering

22y Kevin Newcomb

AOL Pumps Up Football Offering

New interactive features highlight this year's NFL on AOL package for the ISP's broadband subscribers. Read More...

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TV Cozies Up to Online
Media

TV Cozies Up to Online

22y Tessa Wegert

TV Cozies Up to Online

The once testy relationship between television and the Internet is moving toward a truce that benefits marketers and content providers alike. Read Mor...

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Feds Call for Summit, ESPs Push On With Authentication
Media

Feds Call for Summit, ESPs Push On With Authentication

22y Pamela Parker

Feds Call for Summit, ESPs Push On With Authentica...

Efforts to implement e-mail authentication are on a bumpy road, but moving forward. Read More...

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Behavioral Targeting and Privacy: Friends or Foes?
Data insights

Behavioral Targeting and Privacy: Friends or Foes?

22y Andy Chen

Behavioral Targeting and Privacy: Friends or Foes?

Fully disclosed personal information can actually improve and protect consumer privacy. Read More...

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Search Engine Executive Roundtable, Part 2
Search

Search Engine Executive Roundtable, Part 2

22y Chris Sherman

Search Engine Executive Roundtable, Part 2

How do the search engines view search marketing firms? What are the growth drivers of the industry? And is the search 'bubble' going to pop soon? Dann...

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Execs & Accounts for September 15, 2004
Media

Execs & Accounts for September 15, 2004

22y Zachary Rodgers

Execs & Accounts for September 15, 2004

FindWhat.com adds Espotting co-founder to board; The Body Shop taps AKQA to redesign Web site; Avenue A/Razorfish launch a microsite for Ann Taylor. R...

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The Portal Myth
Marketing

The Portal Myth

22y David Cohen

The Portal Myth

Why it's so hard to build reach online. Read More

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Amazon Takes A9 Out of Beta
Media

Amazon Takes A9 Out of Beta

22y Kevin Newcomb

Amazon Takes A9 Out of Beta

UPDATE: The e-commerce company raises questions about its search ambitions with a site that boasts several new features. Read More...

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Job Site Revenues Up, Workers Feel Down
Audience

Job Site Revenues Up, Workers Feel Down

22y Robyn Greenspan

Job Site Revenues Up, Workers Feel Down

The three leading career sites exhibit strong growth over their print counterparts, as employees express dissatisfaction with their bosses. Read More...

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