Yahoo! Finance debuts weekend edition; Google upgrades local search functions; EFFIE's to award Web campaigns; eXact acquires Rawhide. Read More...
View articleDon't let the rest of this year's campaigns slip through the cracks as you look to 2005. Five ways to meet -- or exceed -- expectations. Read More...
View articleThe global online advertising network features bid-for-position and pay-per-click pricing for advertisers wishing to reach business-to-business buyers...
View articleFindwhat.com's pay-per-call lead generation service allows offline companies to take advantage of online paid search. Read More...
View articleUPDATE: The $160 million deal comes in the wake of MSN's new digital music launch two weeks ago. Read More...
View articleAfter acquiring a marketing applications firm, the company forms anenterprise solutions group. Read More...
View articleValueClick shares first brand marketing clients; Goodmail Systems adds Brondmo to advisory board; Agency.com hires two execs. Read More...
View articleA company with a penchant for over-the-top product names relaunches its "branded browser." Read More...
View articleE-mail marketers think 'frequency' much too frequently. Read More
View articleA new book by the original Apple evangelist offers essential guidelines for e-mail, among other gems. Read More...
View articleMany marketers believe a site map page and text-link navigation qualify as search-friendly design. Here's why they're wrong. Read More...
View articleTacoda's basic set of standardized audience segments are intended as building blocks for comparability, quality assurance and scale in behavioral targ...
View articleAOL gets set to debut its catch-up entry into the crowded e-commerce search field. Read More...
View articleSpam is inching toward an expected end-of-year peak, and the virus troubles seem minor compared to last summer's outbreaks. Read More...
View articleTactics to get more impact and better results out of your search campaign -- with the same budget. Part 1 of a two-part series. Read More...
View articleWho needs marketing consultants? For your next interactive initiative, you'd do better with advice from a geek activist. Read More...
View articleNo matter how evolved the technology, interactive advertising must still appeal to at least one of the eight basic human instincts. Read More...
View articleThe multi-channel campaign focuses on service and an understanding of customer needs, with the tagline, 'We know why you fly.' Read More...
View articleWeb monitoring and management services provider Keynote Systems plans to acquire Web-based customer research firm Vividence for $20 million. Read More...
View article24/7 Real Media hires a VP of tech solutions; Streaming Media Inc. chooses delivery firm for new audio/video portal; Martitz taps Oneupweb. Read More...
View articleHave you taken the time to understand how they feel? Five elementsthat instill confidence in online shoppers. Read More...
View articleThe top 10 affiliate programs of August 2004, as ranked by Refer-it. Read More...
View articleFrame a long-term e-mail plan to take your initiatives to the next level. Read More...
View articleApparel companies with a solid Web presence get big brand benefits, especially if their sites convey strong values. Read More...
View articleA few national advertisers are doing the right thing by customers in hurricane-stricken Florida. Read More...
View articleMost people would find banner ads less annoying if they were more relevant to their interests or needs, according to a study released today by the Pon...
View articleThe Apprentice 'hires' Yahoo!; Burger King, AOL in whopper music promotion; Chrysler AIMs to teach teens safe driving. Read More...
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