Nielsen//NetRatings Gets Granular With Financial Behavior
Media

Nielsen//NetRatings Gets Granular With Financial Behavior

22y Kevin Newcomb

Nielsen//NetRatings Gets Granular With Financial B...

The company unveils the first fruits of its MegaPanel consumer behavior-tracking service. Read More...

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Search’s Space Race
Paid Search

Search’s Space Race

22y Kevin Lee

Search’s Space Race

Marketers are in the race for search space. To win, be the best prepared. Read More...

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Google's Blog*Spot Loses Ads, Gains Navbar
Media

Google's Blog*Spot Loses Ads, Gains Navbar

22y Kevin Newcomb

Google's Blog*Spot Loses Ads, Gains Navbar

Google drops the chance to serve contextual ads in favor of generating more searches. Read More...

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Web Analytics for Retailers: Part 1
Analytics

Web Analytics for Retailers: Part 1

22y Bryan Eisenberg

Web Analytics for Retailers: Part 1

The five essential Web analytics reports for online retailers. Read More...

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Execs & Accounts for August 20, 2004
Media

Execs & Accounts for August 20, 2004

22y Zachary Rodgers

Execs & Accounts for August 20, 2004

Journal Online taps Trafficmac; 24/7 Real Media hands Decide Interactive CEO a new post; ExactTarget added 66 to client list in July. Read More...

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U.K. Mobile Marketing Scheme Looks Like Virus
Media

U.K. Mobile Marketing Scheme Looks Like Virus

22y Zachary Rodgers

U.K. Mobile Marketing Scheme Looks Like Virus

Does a 'cut through the clutter' technique take things too far? Read More...

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When Is a Blog No Longer a Blog?
Marketing

When Is a Blog No Longer a Blog?

22y Pamela Parker

When Is a Blog No Longer a Blog?

As blogs grow up, the friction grows. Read More

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24/7 Real Media Buys Search Tech Firm
Media

24/7 Real Media Buys Search Tech Firm

22y Pamela Parker

24/7 Real Media Buys Search Tech Firm

Acquisition of the Aussie company expands the company's international presence. Read More...

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Conducting a Dialogue
Email

Conducting a Dialogue

22y Heidi Anderson

Conducting a Dialogue

National Semiconductor's successful strategy to engage and convert Web site visitors. Read More...

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Online Automotive Ads: Drivers Wanted
Media

Online Automotive Ads: Drivers Wanted

22y Tessa Wegert

Online Automotive Ads: Drivers Wanted

Online automotiveads and offline sales. Read More

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Are Your Customers Lost in Translation?
Analytics

Are Your Customers Lost in Translation?

22y Jack Aaronson

Are Your Customers Lost in Translation?

Need a language-independent user experience? Consider metadata. Read More...

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Yahoo! Search Starts to Blog
Media

Yahoo! Search Starts to Blog

22y Zachary Rodgers

Yahoo! Search Starts to Blog

A new customer-facing blog from Yahoo! Search resembles one launched in May by Google, and it learns from its competitor's missteps. Read More...

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Network Solutions Offers Enhanced Whois Lookup
Search

Network Solutions Offers Enhanced Whois Lookup

22y Chris Sherman

Network Solutions Offers Enhanced Whois Lookup

Want detailed information about a particular Web site? Network Solutions has significantly enhanced its classic Whois service, providing richer inform...

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Broadcast Bigs Embrace Internet Tracking Tech
Media

Broadcast Bigs Embrace Internet Tracking Tech

22y Pamela Parker

Broadcast Bigs Embrace Internet Tracking Tech

The XML-based Ad-ID standard gets support from the big four. Read More...

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Defining the Target to Target the Defined
Data insights

Defining the Target to Target the Defined

22y Andy Chen

Defining the Target to Target the Defined

'Be' is the beginning of behavior. Read More

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Newspaper-Owned Web Venture Tries Local Sale Search
Media

Newspaper-Owned Web Venture Tries Local Sale Search

22y Zachary Rodgers

Newspaper-Owned Web Venture Tries Local Sale Searc...

ShopLocal hopes to score local search points for newspapers. Read More...

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The Future of Media, MIT-Style
Marketing

The Future of Media, MIT-Style

22y David Cohen

The Future of Media, MIT-Style

The future of media is awesome, and it can be directly applied to interactive marketing. Read More...

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Execs & Accounts for August 18, 2004
Media

Execs & Accounts for August 18, 2004

22y Zachary Rodgers

Execs & Accounts for August 18, 2004

Digitas promotes Mark Beeching to global executive creative director; Eyeblaster's VideoClip Module deployed in campaigns on WWE.com and Style.com;Esp...

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High-Speed Hits 28.6M Subscribers
Data insights

High-Speed Hits 28.6M Subscribers

22y Robyn Greenspan

High-Speed Hits 28.6M Subscribers

U.S. broadband growth continued through the second quarter of 2004, adding 1.72 million new subscriptions. Read More...

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Campaign URLs: What's the Right Address?
Media

Campaign URLs: What's the Right Address?

22y James Hering

Campaign URLs: What's the Right Address?

Master of which domain? Is it better to use a dedicated campaign URL or the client's brand URL? Read More...

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MSN Hotmail Rolling Out Free 'Life Management'
Media

MSN Hotmail Rolling Out Free 'Life Management'

22y Pamela Parker

MSN Hotmail Rolling Out Free 'Life Management'

MSN makes good on its promise to give free Hotmail users new features. Read More...

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Feedster Adds Ads To Custom Feeds
Media

Feedster Adds Ads To Custom Feeds

22y Pamela Parker

Feedster Adds Ads To Custom Feeds

Ads will be targeted based on context rather than keywords. Read More...

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Bits & Bytes for August 17, 2004
Media

Bits & Bytes for August 17, 2004

22y Zachary Rodgers

Bits & Bytes for August 17, 2004

AOL Latino adds 'Automoviles' channel; Fashion event on AOL RED pushes Fall look for teens; Real, Apple out of tune; Aptimus debuts self-service ad ne...

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E-Mail's New Complexities Potential Boon for Service Providers
Media

E-Mail's New Complexities Potential Boon for Service Providers

22y Kevin Newcomb

E-Mail's New Complexities Potential Boon for Servi...

Five years ago, a marketer would seek out an ESP simply to deliver lots of mail. Times have changed. Read More...

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Search Engine Friendly or Search Friendly?
Search

Search Engine Friendly or Search Friendly?

22y Shari Thurow

Search Engine Friendly or Search Friendly?

Somewhere along SEM’s evolution, ’search-engine-friendly design’ came to mean friendly only to Google or Yahoo. What happened to the user experience? ...

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Don’t Let a Spoofer Ruin Your Good Name
Email

Don’t Let a Spoofer Ruin Your Good Name

22y Anne Mitchell

Don’t Let a Spoofer Ruin Your Good Name

How to protect your domain name and even pursue someone who spoofs your domain name. Read More...

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MSNBC Launches Classifieds
Media

MSNBC Launches Classifieds

22y Kevin Newcomb

MSNBC Launches Classifieds

UPDATE: The site brings together online classifieds to offer users one-stop shopping across several categories. Read More...

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