FTC Seeks Comments on 'Primary Purpose' of E-Mail
Media

FTC Seeks Comments on 'Primary Purpose' of E-Mail

22y Rebecca Lieb

FTC Seeks Comments on 'Primary Purpose' of E-Mail

The federal agency has outlined three criteria and seeks public comment on them. Read More...

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Behavioral Marketing in Context
Data insights

Behavioral Marketing in Context

22y Chang Yu

Behavioral Marketing in Context

What's the difference between behavioral marketing and contextual marketing? And how long will the two differ, anyway? Read More...

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July's Top Affiliate Programs
Audience

July's Top Affiliate Programs

22y ClickZ Stats Staff

July's Top Affiliate Programs

The top 10 affiliate programs of July 2004, as ranked by Refer-it. Read More...

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Radio Drives Web in Loud-Talking Chrysler Campaign
Media

Radio Drives Web in Loud-Talking Chrysler Campaign

22y Zachary Rodgers

Radio Drives Web in Loud-Talking Chrysler Campaign

A radio/Web campaign with talking banners highlights the primacy of the Web in automotive ad strategies. Read More...

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Start-Up Steps Up to Local Product Search Challenge
Media

Start-Up Steps Up to Local Product Search Challenge

22y Pamela Parker

Start-Up Steps Up to Local Product Search Challeng...

Wish you could use online comparison shopping for your local retailers? A Bay Area start-up wants to grant that wish. Read More...

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Say Goodbye to Vendors Forever
Media

Say Goodbye to Vendors Forever

22y Pete Lerma

Say Goodbye to Vendors Forever

An agency guy ruminates on the agency/vendor relationship. Read More...

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ValueClick Details European Plans for Pricerunner
Media

ValueClick Details European Plans for Pricerunner

22y Pamela Parker

ValueClick Details European Plans for Pricerunner

The company also raises guidance for 2004 to incorporate the acquisition. Read More...

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Suna Communications imessage
Email

Suna Communications imessage

22y Team ClickZ

Suna Communications imessage

Suna Communications creates, delivers and tracks Email Newsletters and Web Based Surveys. We will help you to send successful newsletters, invitations...

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Personalize for Profit
Email

Personalize for Profit

22y Paul Soltoff

Personalize for Profit

Take personalization to the next level, in ways consumers will appreciate. Read More...

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AY Mail
Email

AY Mail

22y Team ClickZ

AY Mail

AY Mail 2 is designed to send email messages to customers, clients or club members, run newsletters or highly targeted marketing campaigns. Read More...

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PPC Advertising Connects to Conversion Rate
Search

PPC Advertising Connects to Conversion Rate

22y Fredrick Marckini

PPC Advertising Connects to Conversion Rate

How paid search bid prices are connected to conversion rates. Read More...

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Auto-Email
Email

Auto-Email

22y Team ClickZ

Auto-Email

Auto-Email provides web based solutions that are available 24/7 from anywhere in the world with internet access. Read More...

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Clixis
Email

Clixis

22y Team ClickZ

Clixis

Clixis, by CDO Systems, is e-mail campaign management software. Read More

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Combating the Rising Cost of Keywords
Marketing

Combating the Rising Cost of Keywords

22y Gary Stein

Combating the Rising Cost of Keywords

Are search keywords artificially high or artificially low ? Read More...

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Google and Yahoo! Patch Up Their Differences
Media

Google and Yahoo! Patch Up Their Differences

22y Pamela Parker

Google and Yahoo! Patch Up Their Differences

On the eve of Google's IPO, the company issues 2.7 million shares to its rival. Read More...

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Execs & Accounts for August 9, 2004
Media

Execs & Accounts for August 9, 2004

22y Zachary Rodgers

Execs & Accounts for August 9, 2004

Tacoda names Matthews to lead a new office in San Francisco; Geller leaves Eyeblaster; Asbury Automotive Group taps Autobytel. Read More...

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Is Mass Marketing Dead?
Marketing

Is Mass Marketing Dead?

22y Sean Carton

Is Mass Marketing Dead?

Technology is changing how people communicate and get information. Will it change marketing, too? Read More...

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Search Spend to Double by 2009
Marketing

Search Spend to Double by 2009

22y Robyn Greenspan

Search Spend to Double by 2009

The revenue numbers keep getting bigger, but the growth rate will slow as the market matures. Read More...

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eMill Automation Workshop
Email

eMill Automation Workshop

22y Team ClickZ

eMill Automation Workshop

EMill Automation Workshop helps users produce, deliver, and automate highly customized e-mail communication. Read More...

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Benchmarking and Baselines in SEM
Paid Search

Benchmarking and Baselines in SEM

22y Kevin Lee

Benchmarking and Baselines in SEM

The value of external and internal benchmarking. Read More

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How GoToMyPC Spiked Lead-Generation and Conversion Rates
Analytics

How GoToMyPC Spiked Lead-Generation and Conversion Rates

22y Bryan Eisenberg

How GoToMyPC Spiked Lead-Generation and Conversion...

Tweak, test, and tweak some more. Apply rhyme and reason to the equation, and online conversions can soar. Read More...

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IceRocket Ready for Liftoff
Media

IceRocket Ready for Liftoff

22y Kevin Newcomb

IceRocket Ready for Liftoff

Another meta-search engine has debuted, but this one hopes its unique features -- and a unique investor -- will help it come out on top. Read More...

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Interactive Marketing Earnings Reports Roll In
Media

Interactive Marketing Earnings Reports Roll In

22y Pamela Parker

Interactive Marketing Earnings Reports Roll In

Players this week largely reported strong revenue growth, though at least one, ValueClick, had some unpleasant surprises in the quarter. Read More...

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The Deadly Duo: Spam and Viruses, July 2004
Data insights

The Deadly Duo: Spam and Viruses, July 2004

22y Robyn Greenspan

The Deadly Duo: Spam and Viruses, July 2004

The spam ratio remained flat, while the volume originating from the U.S. dropped 10 points. Read More...

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Closing the Online/Offline Gap
Marketing

Closing the Online/Offline Gap

22y Pamela Parker

Closing the Online/Offline Gap

How do you measure the offline impact of online marketing dollars? Solutions you can use now. Read More...

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Cheetah Chatter: A Wildlife Newsletter Grows Up
Email

Cheetah Chatter: A Wildlife Newsletter Grows Up

22y Heidi Anderson

Cheetah Chatter: A Wildlife Newsletter Grows Up

How low-budget operations can create viable e-mail newsletters. Read More...

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ESPC to Pow-Wow With Redmond on Sender ID
Media

ESPC to Pow-Wow With Redmond on Sender ID

22y Zachary Rodgers

ESPC to Pow-Wow With Redmond on Sender ID

Members of the E-mail Service Provider Coalition will head to Microsoft headquarters to beef up on Sender ID and try to influence its implementation. ...

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