International Online Business: Think Globally, Act Locally
Marketing

International Online Business: Think Globally, Act Locally

22y Julian Smith

International Online Business: Think Globally, Act...

Steps for localizing a growing business. Read More...

View article
Bits and Bytes for August 2, 2004
Media

Bits and Bytes for August 2, 2004

22y Pamela Parker

Bits and Bytes for August 2, 2004

Viacom's sweetened deal is accepted; AOL completes its Advertising.com buy; and the DMA takes on e-mail authentication. Read More...

View article
DialogWorks
Email

DialogWorks

22y Team ClickZ

DialogWorks

DialogWorks is an e-mail marketing agency that helps organizations create and operate permission-based e-mail marketing programs. Read More...

View article
Buying Brand Keywords: A Case Study
Paid Search

Buying Brand Keywords: A Case Study

22y Kevin Lee

Buying Brand Keywords: A Case Study

Branded keywords outperform others at every level. Read More...

View article
Emailvision
Email

Emailvision

22y Team ClickZ

Emailvision

Emailvision offers a range of services and technology solutions for managing e-mail and SMS campaigns. Read More...

View article
Interactive Marketing Firms Report Earnings
Media

Interactive Marketing Firms Report Earnings

22y Kevin Newcomb

Interactive Marketing Firms Report Earnings

Ask Jeeves, FindWhat.com, MarketWatch.com and LookSmart all opened their kimonos to investors this week. Read More...

View article
Orchestrating New Search With MSN
Media

Orchestrating New Search With MSN

22y Erin Joyce

Orchestrating New Search With MSN

From the development labs at Microsoft comes a preview of more search more quickly, and more sophisticated ads with more relevance. Read More...

View article
Study: New Brand, Upper Hand
Media

Study: New Brand, Upper Hand

22y Zachary Rodgers

Study: New Brand, Upper Hand

Just-launched products have a leg up on existing ones when it comes to online brand advertising. Read More...

View article
Increase Sales With Relevant Benefits
Analytics

Increase Sales With Relevant Benefits

22y Bryan Eisenberg

Increase Sales With Relevant Benefits

Uncover the benefits that are most relevant to your customers. Read More...

View article
Workforce Challenges Ahead
Audience

Workforce Challenges Ahead

22y Robyn Greenspan

Workforce Challenges Ahead

High-level executives express concern about whether their workforces are prepared for a more competitive business environment. Read More...

View article
Online/Offline Integration
Marketing

Online/Offline Integration

22y Rebecca Lieb

Online/Offline Integration

Will interactive and traditional tie the knot in 2005? Read More

View article
Execs & Accounts for July 30, 2004
Media

Execs & Accounts for July 30, 2004

22y Zachary Rodgers

Execs & Accounts for July 30, 2004

PointRoll snatches up Eyeblaster's director of Western region business development; twenty-two sign up to use DoubleClick's ChannelView product; 72and...

View article
Online Video Spend to Surge
Audience

Online Video Spend to Surge

22y Robyn Greenspan

Online Video Spend to Surge

The rich and streaming media market is expected to undergo a nearly quadruple increase by 2009. Read More...

View article
Lycos to Change Hands?
Media

Lycos to Change Hands?

22y Kevin Newcomb

Lycos to Change Hands?

Spanish ISP Terra Lycos reportedly is set to sell its U.S.-based Lycos portal business for $100 million to Korean ISP Daum Communication Corp. Read Mo...

View article
Claria CPO: Web Sites, You're Next
Media

Claria CPO: Web Sites, You're Next

22y Pamela Parker

Claria CPO: Web Sites, You're Next

Legislators and regulators have a watchful eye on Internet privacy, says D. Reed Freeman, speaking at the Jupiter/ClickZ Advertising Forum. Read More...

View article
E-Mail Optimization for the Federal Government
Email

E-Mail Optimization for the Federal Government

22y Al DiGuido

E-Mail Optimization for the Federal Government

For a better-prepared America. Read More

View article
Better Ads, Happier Consumers
Media

Better Ads, Happier Consumers

22y Tessa Wegert

Better Ads, Happier Consumers

Is it just us, or have consumers been giving advertisers some really mixed messages? Read More...

View article
Ask and You Shall Receive: Get E-Mail Marketing Dollars
Email

Ask and You Shall Receive: Get E-Mail Marketing Dollars

22y Karen Gedney

Ask and You Shall Receive: Get E-Mail Marketing Do...

How to get the funds for your next B2B e-mail campaign. Read More...

View article
A Multifaceted Online News and Blog Search Tool
Search

A Multifaceted Online News and Blog Search Tool

22y Chris Sherman

A Multifaceted Online News and Blog Search Tool

Desktop app blends blogs, RSS, e-mail, search, and more. Read More...

View article
DoubleClick Recovers From Web Attack
Media

DoubleClick Recovers From Web Attack

22y Robyn Greenspan

DoubleClick Recovers From Web Attack

DoubleClick is back online after suffering an attack on its servers. Read More...

View article
AOL Sees Ad Growth
Media

AOL Sees Ad Growth

22y Kevin Newcomb

AOL Sees Ad Growth

Ad revenues grew for the first time since 2001, led by paid search. Read More...

View article
Chrysler Reports Big Brand Lift on Advergames
Media

Chrysler Reports Big Brand Lift on Advergames

22y Zachary Rodgers

Chrysler Reports Big Brand Lift on Advergames

VP of Marketing Jeff Bell shares brand lift metrics for a recent online game, and outlines Chrysler's evolving online strategy. Read More...

View article
PointRoll Delivers Video
Media

PointRoll Delivers Video

22y Zachary Rodgers

PointRoll Delivers Video

The rich media player rolls out video capability in its ad formats, and makes incursions into Hollywood. Read More...

View article
Brand Journalism: A Field Day for Web Marketers
Media

Brand Journalism: A Field Day for Web Marketers

22y Susan Solomon

Brand Journalism: A Field Day for Web Marketers

How would you change McDonald's site to reflect its new 'brand journalism' concept? Read More...

View article
Viewers Watch HDTV Adoption Grow
Audience

Viewers Watch HDTV Adoption Grow

22y Robyn Greenspan

Viewers Watch HDTV Adoption Grow

Nearly 60 million U.S. households are expected to have high-definition television sets by 2008. Read More...

View article
Killer Desktop Apps, Part 2: Look Who's Talking...
Media

Killer Desktop Apps, Part 2: Look Who's Talking...

22y Pete Lerma

Killer Desktop Apps, Part 2: Look Who's Talking...

Via instant messenger. Read More

View article
Overture Launches Search Optimization Tool
Media

Overture Launches Search Optimization Tool

22y Pamela Parker

Overture Launches Search Optimization Tool

Software builds on the company's Marketing Console. Read More...

View article
1 1,118 1,119 1,120 1,121 1,122 1,702