After extensive international testing, the personalized news service debuts on the technology company's home turf. Read More...
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View articleHow to enhance TV advertising with an e-mail campaign (and a little search advice, to boot). Read More...
View articleThe Internet is having the greatest effect on politics since television. What happens when a brand is associated with censorship or repression speech?...
View articleFailing to inform a natural search campaign with findings from a search advertising campaign (or vice versa) means a high lost-opportunity cost. Read ...
View articleAcquiring the European reseller of its Atlas DMT technology strengthens aQuantive's international presence. Read More...
View articleA pair of reports from the ad-serving firm illustrate how onlineadvertising contributes to overall brand recognition. Read More...
View articleThe pioneering online magazine may soon have a new home. Read More
View articleThe sixth-most-trafficked Web property will use Google's paid listings through 2007. Read More...
View articleThere's a measurable economic value in design. It's essential to clients, and even more critical to agencies that hope to survive in the interactive e...
View articleBronto Software is Web-based software for managing e-mail distribution lists. Read More...
View articleThe IAB’s brand-lift study revealed some stunning results. Here’s how brand marketers can leverage the information. Part two of a series. Read More...
View articleThroughout history, it's gotten easier for buyers and harder for sellers. Read More...
View articleTargeting is great, but there's no magic in 'behavioral.' Read More...
View articleIAC adds to its local arsenal; MSN expands international Newsbot; Bolt redesigns; and the IAB UK reports 2003 figures. Read More...
View articleJacob Brown and 50 'John Does' are named in the first U.S. lawsuit targeting text message spam. Read More...
View articleReaders of the News Corp. daily newspaper will be able to download free songs and win prizes from the online music service. Read More...
View articleThe value for the top 100 global brands swelled by more than 2 percent in the last year, with Apple, Amazon, Yahoo! and Samsung exhibiting the most gr...
View articleR/GA launches site for New York's bid to host the Olympic Games in 2012; FindWhat.com transfers Neumann to new role; Solbright hires a VP of sales. Re...
View articleA Brazilian oil company pits e-mail against direct mail to drive motorists to its gas stations. Read More...
View articleJupitermedia's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...
View articleSeveral U.S. companies test mobile search offerings that raise the possibility of search marketing applications. Read More...
View articleAutomation is great -- up to a point. Case study of an online merchant that strikes the right balance between personalization and personalized. Read M...
View articlePublisher ad serving and the company's catalog business get the blame. Read More...
View articleRefined technology, glowing case studies -- media buyers owe it to themselves and their clients to really home in on their target audiences. Read More...
View articlePart incentive program, part game show, the patent allows broadcasters to elicit responses from viewers at the end of TV programs or commercials, ther...
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